Sephora will open hundreds of mini shops inside Kohl’s stores by next Fall. They expect to start opening these Sephora locations Kohl’s by Fall 2021 with 200 locations have Sephora located right in Kohl’s department stores and by 2023 they expect there to be over 850 stores open. Sephora will also launch on Kohl’s website next year as well.
As you know Ulta also recently announced they’ll open locations in Target.
Where will you shop?
Malls are a thing of the best and major chains are finding in increasingly harder to make money in larger malls. At some point I think malls will be complete eliminated and we’ll see more and more freestanding stores or no stores at all as chains completely migrate to online websites. For the record, I loved going to the mall! Still do before COVID that is but malls here in New York are a dead zone. They are rarely busy anymore and more and more stores are closing up.
As the beauty industry continues to grow chances need to be made so opening beauty stores without major department stores seems like just the thing to get more exposure. Sephora’s deal with JCPenny is obviously over and JCPenny isn’t doing so well so the Sephora is moving on from that relationship. Honestly, I never understood the JCPenny Sephora relationship at all to begin with. JCPenny is an inexpensive department store where as Sephora is more of a luxury store which makes their relationship a bit unusual.
Honestly, I find the deal between Ulta and Target much more exciting. I rarely shop at Kohl’s but I’m in Target like eight times a week. Kohl’s is doing great as shares have soared more than 14% early this morning. I don’t hate on Kohl’s! It’s actually a great store and I do tend to migrate towards buying items there from time to time but I do shop Target way more frequently.
The Sephora stores in Kohl’s will be about 2,500 square feet. These “stores” will replace the current Kohl’s beauty section and offer makeup application help and other services. I wonder if Kohl’s plans on eliminating some of their beauty exclusives with this deal. For example, Kohl’s carries a lot of different fragrances from Jennifer Aniston, Jennifer Lopez, and others! They also, have relationships with a variety of different brands that Sephora doesn’t carry! Will they completely remake Kohl’s beauty section and eliminate some of these brands and fragrances? I’m gonna throw it out there and say probably!
As with the currently beauty section the Sephora stores will be located at the front of Kohl’s stores. In some cases they’ll even have their own entrance and a new logo will be features outside stores to advertise Sephora is inside.
What do you think of the Sephora Kohl’s relationship?