The Pandemic Hasn’t Slowed the Beauty Takeovers
The pandemic has slowed a lot of things down! Travel, shipments, and life but beauty mergers and acquisitions are still going strong! One of the biggest deals this year was Estee Lauder finally acquiring the rest of Deciem in an investment that cost them 2.2 billion dollars. Makes you wander what Brandon Truaxe would think about that eh?
Another interesting move was Shiseido striking a 1.5 billion deal with CVC Capital Partners in a join venture that closed this July. This frees the parent company up to chase more higher-end beauty options in the future. This may also translate to making them a major competitor to Estee Lauder and L’Oreal in the future.
Here’s a few other interest beauty mergers and acquisitions that happened recently.
Cathay Capital took a major stake in Juliette Has a Gun. Noteworthy: After this Juliette Has a Gun suddenly started venturing outside of fragrance hmmmm!
Coty closed in on KKW Beauty with a 20% percent stake that cost them 200 million. Coty is keeping in the family I guess considering they recently purchased a major stake in Kyle Cosmetics as well!
Many of Shiseido personal brands from Japan like Uno (you totally remember Orlando Bloom in those awesome Japanese Fiber Neo commercials right?!) and Tsubaki were transferred over to CVC Capital.
There’s also the major deals of Sephora opening up mini stores in Kohl’s and of course the Ulta locations opening at Target.
2020 was a crazy year but the beauty deals are still going strong.
I wonder what we can expect next….!