Sephora and Kohl’s Reveal Brands That Will Be Available In Their Weird Relationship
Sephora and Kohl’s have revealed some of the 125 brands that will make appearance in stores today. I don’t judge relationships but I’ll sit here and judge Sephora and Kohl’s weird ass relationship until there’s no room in hell and the dead walk the Earth.
As you know Ulta is moving into Target and Sephora said, “Wow you know what? Let’s move into Kohl’s!” I mean, it’s a step above JCPenney (Oh by the way go read up on the weird conspisracy theory aboiut JCPenny versus JCPenney! Hours of entertainment for the whole family!). Good job guys! Do question why Sephora entered into relationships with JCPenney and Kohl’s. Remember that old Sesame Street One of These Things Doesn’t Belong? skit? That’s pretty much how I feel about these toxic romances that Sephora is having with department stores.
Earlier in the year Sephora announced that they would open in 200 Kohl’s locations with their own separate entry door and the Kohl’s website would also start carrying a selection of brands offered at Sephora starting Fall 2021.
By 2023, Kohl�s plans to put Sephora locations in 850 stores out of the 1150 locations they have in 49 states. It’s a pretty serious relationship. There may be a ring involved soon and a picket fence!
Today news was released of the brands that would appear in these Sephora stores located in Kohl’s. Sephora does have limited space in the locations so they don’t carry every single brand you’d find online or in freestanding Sephora stores. They will have a good deal of brands though 125 of them to be exact.
Brands include Charlotte Tilbury, Fenty Beauty, Rare Beauty, Summer Friday’s, Makeup by Mario, Estee Lauder, Lancome, Clinique, NARS, Anastasia Beverly Hills, Urban Decay, Ilia, Milk, Tatcha, Drunk Elephant, Kate Somerville, Sol de Janeiro, The Ordinary, The Inky List, Fresh, Briogeo, Bumble and Bumble, Olaplex. Fragrance brands include Marc Jacobs, Tom Ford, Gucci, Giorgio Armani and Maison Margiela.
I’m actually shocked they are bringing in luxury brands like CT Beauty and Replica. That’s very interesting! The reason for this is luxury beauty brands are hesitant to cross the line between prestige and mass retail but the pandemic has definitely changed things.
The entire brand lineup will launch on the Kohl’s website on Aug. 1. Sephora’s hope is that they’ll reach a new client base as well as their original fans with this new venture.
What do you think of the Sephora Kohl’s relationship?