Tarte Amazonian Clay 16-Hr Full Coverage Foundation Reformulated, Improved, But Still Not Inclusive
Tarte Amazonian Clay 16-Hr Full Coverage Foundation relaunched at qvc.com with a new, and improved formula. I have no idea what this means…No really, I don’t. They don’t list the ingredients so I’m not sure what’s improved about it. I feel offended.
Ha…
I mean, don’t get me wrong I actually like the original Tarte Amazonian Clay 16-Hr Full Coverage Foundation. I haven’t used it in a long time but I do like it. It’s pretty lightweight, provides great coverage, and has a nice consistency. I think I never really used it all that much because it is very pigmented and I’m a less is more foundation user.
According to Tarte the new formula has a soft matte finish, yes, ok so did the original! It’s weightless with full coverage, yes, ok, so did the original! And has a whipped mousse-like texture, mmmhmm, yup, we know…and it has Amazonian Clay for “longer, truer wear”. Tell me more….!
It’s also available in a larger array of shades, 46 to be exact (46 of almost the same exact shade! Wahooooooo! There’s sarcasm to be had here). There are POC that would like foundation too! 40 all pale shades and 6 dark shades really isn’t inclusive guys. Did we not learn anything from Shape Tape Foundation-Gate 2016…I mean, you almost got canceled over that.
Tarte, sit down. Let’s talk.
Tell me again what is that’s new and improved here. No seriously, I’m not being sarcastic. I really wanna know! The packaging looks different but what else…can we get an ingredient breakdown. Maybe a before and after look at the prior formula versus the newer?
I’m really just a generally curious girl.
Ok, I’m tired. I’ve exhausted myself trying to understand your shade range and improved formula.
Must take nap. Sorry, I was salty but this is 2021. We need to do better please.
For those that need a new and improved Tarte Amazonian Clay 16-Hr Full Coverage Foundation you can grab it with a brush for $39 at QVC.