Learning Nailea Devora Is Revlon’s Global Brand Ambassador Is the Only Way I Found Out They Were Out of Bankruptcy
I wouldn’t have known that Revlon was out of bankruptcy if they didn’t announce the news that Nailea Devora was the new Revlon Global Brand Ambassador. Oops! Back in May Revlon emerged from bankruptcy after handing control of the company over to lenders. We can all stop panicking that Super Lustrous Lipstick will be gone forever!
In my opinion, Revlon still has a ways to go to recreate and refresh themselves as other drugstore makeup brands are far ahead of them in creating fresher, newer products but hopefully with the introduction of their new Brand Ambassador they’ll start creating some new, interesting products.
Sadly, I’m obviously out of touch with pop culture as I have no idea who Nailea Devora is. She’s actually a lifestyle and fashion content create with 19 million followers and has done modeling for Dior.
“I’ve been a longtime Revlon fan since I can remember. My mom has also been a longtime fan and can’t leave the house without wearing Revlon lipstick. When I got the call that I would be able to work with them, it just felt so surreal,” as she recently told WWD.
I guess Revlon is planning to relaunch to a younger demographic since is 21. I found it crazy interesting that at one point celebs were the go to for Brand Ambassador deals and nowadays influencers have an even bigger following that most celebrities in film and TV. You’re talking big names like Lily Collins, Emma Watson, and many more that were chosen as faces for major brands. This is Revlon’s big chance to hit a market that remains untapped for them because I really think the brand is associated with a much more mature fanbase plus they don’t exactly have offers that would appeal to a twenty-something woman.
Let’s see how they recharge and become something new and more appealing. I’m looking forward to see what Revlon does with their new lease they were given on life. Although, it likely won’t be until Spring 2024 as we are already hitting Fall 2023 and I have yet to see them promoting with their new Ambassador! What do you want to see from them?