Troye Sivan Scores a Sweet As Marabou Deal with Rabanne Makeup
I dunno where the Rabanne Makeup fan girls and guys are! I haven’t run across them yet but I’m pretty sure they’re out there somewhere. Last Summer, Rabanne launched a makeup collection that quickly became available at Ulta. I know. You’re thinking you don’t associate Rabanne with Ulta but hey, Ulta carries EVERYTHING lately. I haven’t really hard a lot of chatter about the makeup since the launch but I have tried the Eyephoria Colorshot Matte Liquid Eyeshadows and really like them!
Well, Rabanne is ready to step further into the spotlight with their makeup collection and has tapped Troye Sivan to be their first every global makeup brand ambassador. Troye Sivan was quoted as having a “really organic” relationship with the brand. “When it came to working together on the beauty, it was such a no-brainer for me,” he said. Rabanne’s vice president says, “We chose Troye because we’ve always had such a strong link with music, and he’s bringing something very gender-fluid — our makeup is not gender [related], so it’s really important.”
I believe Troye’s first appearance will be to promote the Fresh Touch 24H Radiant Foundation which is available in 30 shades. This is actually on my list to try as it seems like a lovely hydrating tint. We’ll see where else Troye makes an appearance going forward with Rabanne’s Beauty Collection!