March 4, 2025

Do You Like Watching Unboxing Beauty Videos or Tiktoks?

Have you ever watched an unboxing video? Back in the day I used to do haul posts! Of course, this pre-dates youTube and Tiktok. Doing a haul post consisted of opening a bunch of boxes and posting pictures of what you got. This was the height of beauty technology! A haul post was super interesting. Nowadays an unboxing video particularly a beauty unboxing video consists of thousands and thousands worth of makeup and beauty and it’s all filmed showcasing dozens and dozens of boxes. Typically Tiktok videos are fairly short so you’ll get an influencer opening like 50 or more boxes in under six minutes where as a youTuber can prolong it and make it last for half an hour or more.

I’m a big fan of Kaitlyn Johnson. She’s a college girl slash influencer who makes videos about beauty, food, and just daily life. She’s a joy to watch since she’s so humble and very sweet. She does these rather cute quick Tiktoks of herself unboxing PR. I think what’s appealing about her unboxings is the fact she never once forgets to Thank the brand who sent it. Every box she opens she’ll showcase the item quickly and proceed to say, “Thank you “insert brand name here”. I think it can be a rarity to see someone being so polite about PR.

Do I like watching unboxing videos?

The answer would be no, aside from Kaitlyn’s content. As much as I love makeup especially lots of makeup and new makeup it’s not so exciting watching a huge unboxing video. If you get one big box of Sephora you hauled and proceed to do a haul video about it you’ll absolutely capture my eye and I’ll watch your video.

However, if you do one of those shock style videos or Tiktoks where you’re unboxing $100,000 worth of beauty and tossing it over your shoulder with each new box you open I probably won’t watch it. Those videos give me anxiety and I feel overwhelmed watching them. I’m being utterly serious! Watching someone unbox a few boxes can be fun but watching someone unbox hundreds of boxes can be really overwhelming. I start biting my fingernails in concern where it’ll all be stored, will it go bad, will they use it all? My brain starts working 200 miles a minute as I watch these videos. What’s worst is when they start tearing things open and toss it over their shoulder which is pretty much a rage bait type of technique a lot of influencers and Tiktokers use.

So, that’s a nope for me and watching huge unboxing videos! I don’t really like that content. How about you? Do they keep your attention? Do you love seeing massive beauty unboxings? Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Frozendiva

    Only if it is a special item. A collector type product.

    Could.not imagine unboxing thousands of dollars’ worth of beauty products that may not be used. Tired of the influencing and over consumption. Occasionally I will have a small haul.

    • Isabella Muse

      Oh my god yes this so much THIS! You have to follow some of collector retailers on instagram! They do a lot of unboxings and putting together some of their statues.

  • Roberta

    I don’t mind watching unboxings of beauty subscription boxes if the Vlogger purchased it themselves (I feel you’ll get an honest opinion). I don’t enjoy the unboxings of the hundred PR boxes they got, it almost seems like bragging.

  • Lisa

    I’m not on TikTok but all I can think of is how wasteful it is and the poor planet – how many trees sacrificed for one tiny item in a big box? I think people should try to be mindful of how much they consume – I try to “buy to pickup in store” at Ulta most times — if it’s not available, I wait. Try to help the planet folks – and you know those boxes aren’t getting recycled. I thought young peeps were into being green and saving mother Earth? More of that energy rather than wasteful spending might be more inspiring.

  • squeakytiki

    I’m a fan of Alexandra Ryan on Youtube. Maybe it’s just her personality? I find her commentary entertaining and I’ll watch her even if she isn’t doing an unboxing.