Rimmel Shake It Fresh Mascara Ensures Your Mascara Never Dries Out
Rimmel Shake It Fresh Mascara is like opening a new tube of mascara each time you apply! Remember The My Mascara Stopped Working Phenomenon from last week? Most people felt that their mascara stopped working after a while because the formula dried out. That’s where Rimmel Shake It Fresh Mascara comes into play.
This comes in a new package designed to keep your mascara fresh. Each time you use it, simply shake it, and the formula is refreshed and restores to it’s original texture. Pretty cool right? I have no idea how it works but I imagine they thinned out the formula which allows it to separate when stored. A simple shake will have the pigments mix with the liquid and that likely gives it that, “I just opened a new mascara” formulation.