Great news It Girls and Guys, the new and very, very limited edition It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette is a new eyeshadow palette that launching this August at Ulta.com and itcosmetics.com. This eyeshadow palette is filled with 9 gorgeous shades as well as three Superhero Eye Foundation Eyeshadow shades for a total of 12 brand new shades.

This is a palette like we’ve never seen from It Cosmetics before! I was looking at it yesterday and the formula appears to be reformulated and much more pigmented than the original Eye Transforming Eyeshadow Palettes from the past. According to the brand it is packed with velvety smooth, super intense pigmented shades that contain hydrolyzed collagen, real silk, peptides and antioxidants, and a innovative Superhero Pigment Power Technology for younger-looking lid. The new Superhero Pigment Power Technology provides a super saturated, velvety formula that gives lids a pop of gorgeous color!

And don’t forget the new Superhero Eye Foundation Eyeshadows that act to color correct, neutralize and smooth for perfectly prepped lids! You can wear them alone or as an all over base color to compliment the other shades in the palette.

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The mud mask trend continues today with the introduction of the Bare Minerals Skinsorials Dirty Detox Skin Glowing & Refining Mud Mask ($35). As you already know L’Oreal introduced a selection of mud masks to drugstores earlier last month and a selection of Josie Maran Mud Masks and the new Whipped Mud Mask Argan Hydrating Detoxifying Treatment Mask from her as well!

I think you’re bound to see more mud masks and just masks in general starting to trend for Fall and into Winter. I always feel like I see very little visible results with mud, cream, liquid, or peel off masks. I’m more of a sheet mask girl and find that these produce visible if not long term results. It might be because I have drier skin but many cream/mud masks are very drying to me and typically contain kaolin which I find terrible for dry skin.

But I never write them off until I officially try them for myself 🙂

Skinsorials Dirty Detox Skin Glowing & Refining Mud Mask is just one of a few new introductions to Bare Minerals recently relaunched skin care. This formula apparently contains four mineral rich clays as well as charcoal and papaya enzyme to create smoother more vibrant skin. Apparently it contains “notes” of bergamot and eucalyptus which might be a potential problem for those with sensitive skin or those sensitive to fragrance.

I’m hoping along with this mud mask trend that we start to see more affordable sheet masks options at the drugstore. A few years ago Garnier introduce their Skin Renew Dark Spot Treatment Facial Sheet Masks, I really wish more drugstore brands might get on board with this trend finally. We’re seeing a heavy influence of Asian makeup in our market currently and skincare seems to be also creeping in. I’d love it if some budget brand surprises me with a box of sheet masks that are good quality which I can purchase at my local CVS or Walgreens!

How do you feel about the mud mask trend?

Do you use mud masks often?

The new Bare Minerals Skinsorials Dirty Detox Skin Glowing & Refining Mud Mask is available now at Ulta.com.

Ingredients:
Water (Aqua/Eau), Butyrospermum Parkii (Shea) Butter, Kaolin, Butylene Glycol, Caprylic/Capric Triglyceride, Polyglyceryl-2 Triisostearate, Bentonite, Glyceryl Stearate Se, Behenic Acid, Microcrystalline Cellulose, Stearyl Alcohol, Behenyl Alcohol, Glycerin, Moroccan Lava Clay, Silt, Magnesium Aluminum Silicate, Illite, Potassium Hydroxide, Ethylhexylglycerin, Montmorillonite, Epilobium Angustifolium Flower/Leaf/Stem Extract, Calcite, Charcoal Powder, Papain, Sodium Metaphosphate, 1,2-Hexanediol, Caprylyl Glycol, Carbomer, Algin, Sodium Metabisulfite, Fragrance (Parfum), Limonene, Geraniol, Linalool, Phenoxyethanol, Mica, Iron Oxides (C77492, CI 77499).

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Remember the Chosungah 22 Dong Gong Minn Jello Color Eyeshadow Palette ($39)? Well, the new Ulta Gel Bounce Eyeshadow Palette might just prove a dupe for that formula!

Chosungah 22 is a Korean brand that recently launched at Sephora and the Dong Gong Minn Jello Color Eyeshadow Palette was one of there interesting. And one of there more disappointing ones according to reviews. The palette contains six eyeshadow shade that have a bouncy cushion, jelly texture (aka a vamped up cream eyeshadow).

Ulta jumps on board with this one as their new Gel Bounce Eyeshadow Palette ($18) contains five shade which also happen to have that unique bouncy jelly texture in a variety of mattes and shimmer finishes just the Chosungah 22 one! Considering Ulta makeup constantly goes on sale, this might be a cool sale grab.

I’m constantly delighted how much Asian makeup is influencing makeup here in the US. There are plenty of new cushion foundations, cushion blushes, as well as skincare picks like essence that US brands are introducing daily to keep up with Asian’s every growing and every changing beauty market. I don’t think we’ll ever quite reach the point of innovation that Japan and Korea are at but I still enjoy seeing the trends that are current in Asia reaching the US market so rapidly versus years later.

I also adore that many of my favorite brands such as Tony Moly and even Skin Food are available at stores like Ulta and Sephora!

What do you think of the Asian makeup and beauty trends that are currently influencing our market?

The Ulta Gel Bounce Eyeshadow Palette are available now at Ulta.com.

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E.L.F. Beautifully Bare Lightweight Concealer Stick ($4) is a new chubby concealer stick that launched in 4 shade selections late last month. I don’t know why I keep buying E.L.F. concealers and continue trying to use them under my eyes. I seriously have to have my head examined. A majority of their concealer formulas might just perform fabulously on skin but under eyes? Too dry!

E.L.F. Beautifully Bare Lightweight Concealer Stick might be a great pick if you’re looking to contour and brighten or perhaps conceal minor blemishes but if you’re planning on using it under your eyes, don’t bother.

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The limited edition Vaseline Pink Bubbly Lip Therapy ($4.99) arrived at Walgreens this month! Keep your eyes peeled if you’re a fond fan of Vaseline Lip Therapy as this new flavor will only be around for a limited time.

Originally introduced in the UK and available exclusively at Selfridges, Vaseline Pink Bubbly quickly gained a cult following. I know myself and many fans of the original Vaseline Rosy Lips formula were terribly excited about the launch of Pink Bubbly and terribly sad it was in the UK only. I’m very happy to report it’s launch here in the US now!

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