I think we’ll be seeing Fluid Foundation trending for Fall 2015! The Fall 2015 Fluid Foundation Trend seems to be taking a prominent role in the Korean and Japanese beauty scene at the moment as more and more brands are releasing lightweight watery fluid foundations. I’m seeing these formulas from brands like Missha, Visee, and even Holika Holika!
Now the trend isn’t new! Armani Maestro Foundation released back in the Fall of 2012 and Maybelline Dream Wonder Fluid Touch Foundation arrived at drugstores more recently with others from brands like Physicians Formula taking on the trend.
But now it seems the Fluid Foundation Trend is back for Fall 2015 with many brands including MAC releasing new formulations of this very easy to use formula.