Lancome Teams up with MarieClaire.com and Style Coalition to Promote DreamTone
You might recall I recently reviewed Lancome Dreamtone and I’m excited to announce that myself and other bloggers who dared to go bare are featured on MarieClaire.com via Hearse Media’s native Trend Collage content platform which is a highly visual pinboard-like environment.
Lancome teamed up with both MarieClaire.com and Style Coalition to launch this campaign where bloggers, like myself, share their skincare stories.
In a first-to-market execution, Style Coalition bloggers are featured on MarieClaire.com through Feb 14, 2014 sharing their bare selfies and experience with Lancome’s new Dreamtone Serum, chronicling their journey and skincare care stories with the product. The bloggers all uploaded makeup-free selfies and you can also Instagram your own and use hashtag #bareselfie to share with the world.
How do you feel about going makeup-less?
Comfortable and confident enough to share your bare selfie with the world?
I was a girl that never could leave the house without “my face” completely on! Lipstick, lipgloss, eyeshadow, foundation, etc…I was never truly comfortable leaving without it all on but nowadays, as I get older, I feel more and more comfortable just whipping on some lip balm and a hint of concealer and go!
