When I turned 30 I noticed fine lines beginning to form under my eyes and proceeded to freak the F out. I’ve always said to myself growing old and aging was no big deal but honestly when you start experiencing it for yourself, I promise, you will run around googling fine lines, hitting up your local skincare counter, and begging the skincare gods to please send a miracle.
After spending a gazillion dollars on lotions and potions, I finally figured out that my fine lines under my eyes were caused by dryness and that I could easily diminish them by keeping them as hydrated as possible.
That’s when I spent a few dollars on a large jar of Skinfood Avocado Rich Eye Balm and lived happily ever after it.

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