As you know Urban Decay Vice Lipstick ($17) (0.11 oz) will be launching in 100 shades with 20 Sephora exclusive shades on June 5th for a whooping total of 120 lipsticks. This solves the mystery about why all of the original Urban Decay Revolution Lipstick formulas are now on sale for $11.
This is obviously a very, very exciting release for both lipstick and Urban Decay fans alike. For the Vice Lipstick launch, Urban Decay tapped Ruby Rose as the face for the launch. This is the second time, Gwen Stefani being the first, that the brand has teamed up with a celebrity face.
This is one of the biggest launches in history for the brand. I mean, think about it, 120 shades of lipstick! That’s crazy! And of course, since it is UD, there are plenty of bold bright shades as well as new shades and even cult favorites that making a return! The lipsticks are formulated with Aloe vera, jojoba, avocado and abassu oils to soften lips and Illipe butter (derived from Malaysian illipe trees) to provide long-lasting moisture as well as Vitamin C and vitamin E. What is it they say? Go big or go home! UD went big for this launch!
The biggest change here though is the packaging as Urban Decay has done away with the heavier, gunmetal barrels they used for the Revolution Lipstick range and replaced it with a lighter barrel with gunmetal and gold accents. This packaging is reminiscent of the Urban Decay Gwen Stefani Lipsticks as well as the Alice Through the Looking Glass Lipsticks.
This packaging change could make or break your relationship with the Urban Decay Vice Lipstick Collection. On one hand the new packaging makes things a heck of a lot cheaper as the Vice Lipstick line is $17 and holds 0.11 oz of product where as the Revolution Lipstick line were $22 and 0.09 oz in size. So, in reality you were paying a lot more for the packaging and also getting less product. But if you’re a packaging junkie you might not necessarily appreciate the newer, lighter packaging which is essentially plastic. I love I’m getting more for less but I’m not in love with the newer packaging. I don’t mind the plastic nor the lightness of the barrels at all! I do, however, dislike the mismatch of shades they went with. The barrel is a gunmetal where as the bottom portion is gold. It just doesn’t quite go well together for me and isn’t as slick or as edge-y as Urban Decay has gone with their packaging in the past.
None the less, love or hate the new packaging you have to agree that 120 shades and a cheaper price tag with more lipstick is pretty darn awesome.