A lemming refers to a purchase/wished-for-item which results from reading an enthusiastic post about a new fabulous product. Overcome by compulsion, readers follow like lemmings diving off a cliff.

Originally coined in the alt.fashion newsgroup (I’m old enough to remember those boards and wise enough not to admit it) in the late 90s, the term has permeated numerous beauty boards/forums/sites.

May be used as a noun or verb. May apply to the buyer but more commonly to the item of desire.

A flemming is a fledgeling lemming.


What makeup items are on your current lemming list?

I am totally lemming the entire upcoming MAC collection!

Source: Urban Dictionary

  • 8/16/07 19:48 Karelessly in Love:

    Yes I do remember the times at altf. Those were the times, man!! Still, I like that now the new forums can allow us to see pics. Help a lot! Oooh which reminds me, I want to pick up Stila Luce all over again! It was the hugest lemming items I’ve known!


  • 8/16/07 20:34 A-Mused:

    shhhhhh we are showing our age! LOL!

    Stila Luce on my gosh! Total lem!


    Thanks for the comment and welcome!


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