August 16, 2007

Lemming

A lemming refers to a purchase/wished-for-item which results from reading an enthusiastic post about a new fabulous product. Overcome by compulsion, readers follow like lemmings diving off a cliff.

Originally coined in the alt.fashion newsgroup (I’m old enough to remember those boards and wise enough not to admit it) in the late 90s, the term has permeated numerous beauty boards/forums/sites.

May be used as a noun or verb. May apply to the buyer but more commonly to the item of desire.

A flemming is a fledgeling lemming.

Example:

What makeup items are on your current lemming list?

I am totally lemming the entire upcoming MAC collection!

Source: Urban Dictionary

2 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

Comments

  • Karelessly in Love

    Yes I do remember the times at altf. Those were the times, man!! Still, I like that now the new forums can allow us to see pics. Help a lot! Oooh which reminds me, I want to pick up Stila Luce all over again! It was the hugest lemming items I’ve known!

  • A-Mused

    shhhhhh we are showing our age! LOL!

    Stila Luce on my gosh! Total lem!

    😉

    Thanks for the comment and welcome!