It’s today, it’s today! It’s feels right proper like Christmas doesn’t it? Today, the Urban Decay Alice in Wonderland Book of Shadows makes it’s special appearance for purchase at www.urbandecay.com.
Some of you already commented and e-mailed telling me you got yours! Damn, you’re quick little devils aren’t you?
Anyone that’s a fan of the story, the upcoming movie (‘ello Johnny Depp), or most important, Urban Decay cosmetics will want to get their greedy, grubby little paws on the Alice in Wonderland Book of Shadows!
Have a jump for instant gratification to a world of Alice swatches, babblings from yours truly, and photos! Best hurry or you’ll be late to a very important date.
For the Muse the novelty of first laying my eyes on the Alice in Wonderland Book of Shadows would have to be the adorable pop-up scene of Alice in the mushroom forest. A large mirror rests behind the scent creating the illusion of a deep forest of towering mushrooms on the path that leads to a bizarre hookah-smoking caterpillar.
As with the standard book of shadows this is a slide drawer design. The design and scene of Alice’s journey flips up and the drawer of shadows is hidden beneath, pull it forward to reveal 16 shades of Urban Decay Eyeshadow, 2 Urban Decay 24/7 Eye Pencils, and a Mini Bottle of EyeShadow Primer Potion (I tried drinking it to see if it would make me smaller but nope it obviously doesn’t have the same ingredients as the cocktail Alice downed.)
This version of Book of Shadows is a bit special as you already know since the names of the shadows have been remained to various characters and places in the book (film). Many of you were instantly curious about which shades these were from the general catalog so I’ve taken the liberty (with a little help from Urban Decay who sneakily placed the names of the colors on the packaging) of breaking down which shadows are which.
- Underland (Flash)
- Alice (Painkiller)
- Oraculum (Baked)
- Queen (Last Call)
- Chessur (Chopper)
- White Rabbit (Polyester Bride)
- Wonderland (Maui Wowie)
- Curiouser (Grifter)
- Muchness (X)
- Mushroom (Mushroom)
- Midnight Tea Party (Midnight Cowboy Rides Again)
- Vorpal (S&M)
- Absolem (Homegrown)
- Drink Me, Eat Me (Sin)
- Madhatter (Twice Baked)
- Jabberwocky (Oil Slick)
The palette is made up, for the most part, of some of Urban Decay’s less glittery shadows. White Rabbit, Midnight Tea Party, and Wonderland are probably the most glittery of the bunch. Where as Underland, Alice, Oraculum, Queen, Vorpal, Mad Hatter, Absolem, and most all the other shadows are more of a satiny finish sans a slew of glitter.
It goes without saying the shadows are all intensely pigmented and blend with ease for a flawless finish. Urban Decay also included a mini primer potion to keep your shadows in place all day along with Flipside and Zero 24/7 Eyeliners.
Shades are broken down by as follows:
- Underland-Bright iridescent purple
- Alice-Bright bold aqua (From the Urban Decay Show Pony Shadow Palette)
- Oraculum-Rich Bronze
- Queen-Plum
- Chessur-Coppery fawn with silver shimmer
- White Rabbit-White with silver glitter
- Wonderland-Dirty gold with silver glitter
- Curiouser-Lavender with silver glitter
- Muchness-Golden Peach
- Mushroom-Pewter
- Midnight Tea Party-Champagne pink with silver glitter
- Vorpal-Bright metallic silver
- Absolem-Bright true grass green
- Drink Me, Eat Me-Champagne
- Madhatter-Brown with golden shimmer
- Jabberwocky-Black and with silver sparkle
I only had time to do two looks sadly as I just got my palette two days ago but next week, if you want, I’ll create some other looks.
My first look was created using Alice, White Rabbit, and a bit of the Flipside liner. It quite reminds me of Alice’s lovely blue eyes and the color of her pretty dress!
My second look was created using Chessur and Muchness. The colors reminded me of a calico cat!
Overall, I seriously couldn’t be more excited about the palette. My inner child squealed at how cute it was. The palette is $52 and honestly for such a well made palette with 16 shades of shadow plus the little extras I’d say it was a nice overall deal. Anyone who hasn’t had the pleasure of experiencing Urban Decay will have a wonderful time with this purchase or if you’re a long time fan you’ll happily add this to your collection.
For more photos of the shadows in the palette please see my close up shots.
Much to many a fan’s excitement the Urban Decay Alice in Wonderland Book of Shadows is available now from www.urbandecay.com
Definitely grab it why you can as Urban Decay has created quite a buzz and I wouldn’t be too surprised to see it sell out fast.
Anyone order it already?
Wanting to?
Loves it?
Leaves it?
Share your thoughts with the Muse!
I’d greatly appreciate it if you not hotlink images, thanks!
Disclosure: The following item was provided to Musings of a Muse by a PR firm for review purposes. For further information please see my FTC Guidelines or my Disclosure/Disclaimer posts.
Related posts:
- Reader’s Request: Urban Decay Alice in Wonderland Book of Shadows Photos
- As Seen by the Muse: Urban Decay Alice in Wonderland Book of Shadows Phone Orders at Sephora
- Daily Product Babble: Urban Decay Alice in Wonderland Book of Shadows
- Beauty News: Urban Decay Alice in Wonderland Book of Shadow UK Release Date
- Win It: Win An Urban Decay Alice Palette from Urban Decay
- Urban Decay Book of Shadows Volume II Review and Swatches
- WANTS IT: Urban Decay Book of Shadows Volume II
{ 105 comments… read them below or add one }
I’m jealous! That’s such a gorgeous palette and now that I know the e/shadows are made of the less shimmery/frosty ones, I WANT IT! oh dear…
hehe connie! Really it doesn’t have many glittery shades of color most are very smooth, yes they have some shimmer but not discoball type!
I’m intrigued with the bottles. Do they smell nice? Do they come with the box if we order it?
hi crotchfairy no
those were just for a design. I thought it would be cute to add them in. They aren’t Urban Decay they are from a company called Black Phoenix Alchemy Lab who does a complete line of Alice in Wonderland themed perfume oils 
They do smell nice but no they aren’t free if or anything if you order the palette 
I was just being a little creative with my photo taking!
I had a feeling it was BPAL. Now I’m at their website looking at what to order. I’ve been wanting them but I can’t really imagine what they smell like when I read descriptions. It’s a descriptive overload of nouns I’m supposed to know what smell like. While we’re on the business of Eat Me, this is BPAL’s description:
“a sort of mixed flavour of cherry-tart, custard, pine-apple, roast turkey, toffee, and hot buttered toast”
It sounds, frankly, kind of scary. Pine, roast and toast?! How does it smell? I don’t want to smell gamey
hey dear! I don’t have them in front of me but I can review them when I get home. I never got by Beth’s descriptions she gets overly dramatic in the way she describes them hehehe! for the most part they smell foody but I can nitpick the notes out for you when I have them in front of me to sniff
This n00b’s excited XD
LOVE Black Phoenix – Muse, you surprise me all the time!
hehe laura
*hugs*
ps are you an old fan of bpal laura or did you just get introduced with this post!
your looks are gorgeous!!
so i have been reading all the UD teases and thought eh, no need but so pretty!
thank you for a such a great review
My pleasure dina and thanks ;-D I’m not really all that fab at application but I do so love to play!
i LOVE alice and all but i am a little disappointed that the BOS features no original colors, just re-named permanent colors.
didn’t stop me from buying it though…
awww lol but I’m glad you got one anyway:-D
I KNEW you were going to get it!!!
hehe suz
Thank you so much for the review! I’m honestly torn on buying it. I went through and looked up all the eye shadows on UD’s site and it looks like over half the palette are in the glitter format that I detest because of all the fallout, but Alice and Underland are the two colors I like the best.
hey dd! aw sorry hun. I felt like less than half were glittery/shimmery fall out and the others considerably smoother. I guess it’s a collector’s piece if nothing else
Sleep on it and decide in the next few days! 
Any idea how close Alice is to the deluxe shadow Peace? It looks to me like there are 7 in the glitter formula, 6 in the shimmer, 1 metallic (S&M), and 2 I’m not sure of, Mushroom and Homegrown?
mmm pretty close dd the only different I get is that Alice is richer and deeper where as peace doesn’t have that. I know that sounds completely weird but I feel like Alice (Painkiller) is much much deeper. Mushroom seems satiny to me not much glitter at all just a pewter shame with little to no shimmer and homegrown is much like painkiller (alice) very deep, rich satin, little to no shimmer.
hehe you really did the leg work b/c honestly I didn’t feel like there was that much glitter in here.
chessur and muchness compliment your skin tone quite nicely! i really can’t wait to get my palette in the mail!
You know, I’m so tempted to drive to Sephora tonight. As a beauty insider can I pick up Eden in store? Or only online? I’m really tempted to grab Eden, Fishnet deluxe shadow, and Too Faced’s Primed & Poreless​ Skin Smoothing Face Primer Light Beige.
I ordered this as soon as a woke up & cannot wait to receive it. I seriously can’t get it off my mind. And I just got home from shopping.. where I picked up the OPI Alice in Wonderland collection.
lexi yay! now you have nails and shadows to match
You’ll be alice-licious!
Ooh… This is pretty! I love the 2nd look! It’s nice of Urban Decay to indicate the original e/s names too! Too bad UD is hard to find in the Philippines =( I just have to be contented with my Vol.2 ^.^
thanks chelle!!!!!!!!
aww I’m sorry hun 
that stinks! sad sigh!
Wow Muse you look great with Blue shadow! Love that palatte
wow thanks ricci! appreciate it hun
I used to wear aqua alot more but lately I’m such a brown/nude/natural freak 
Loving the palette too so cute!
Am dying to get my hands on this palette, but unfortunately I don’t live in the US! I hope I’ll be able to get my hands on it one way or another though, it’s released in the UK in March I believe? That’s at least a little closer to my home (Sweden) than America, so I am keeping my fingers crossed! Thanks for a nice review
hey lina here’s the details for the UK release hun http://www.musingsofamuse.com/2010/01/beauty-news-urban-decay-alice-and-wonderland-book-of-shadow-uk-release-date.html
You’re most welcome hun! I sure hope you get it!!!!!!!
OMG! I am SO CONFUSED! I’m on the fence.
I’m not a UD eyeshadow kind of gal, too much shimmer! I have the TF Naughty and Nice palette – and never use it – too much shimmer!
And I collect Alice in Wonderland – I have it everywhere and adore it! My husband and I stay at the Bed & Breakfast in Monterey every year (PS – it’s wonderful there)
SO I WANT IT – but because it’s so cute! But I’m so afraid I’d never use it
If there was just some mattes in there! double
But the colors look crazy fun too! Back and Forth And Back anf Forth!
Have you seen the trailer? Tweedle Dee and Tweedle Dum seriously creep me out – more then the Johnny Depp Hatter (wow, he does coo coo well eh?)
Actually – kind of looks like Johnny used this palette for the movie! LOL!
hey laura!
Aww sorry hun can’t help ya self confessed shimmeraholic here
aww if you’re such a big fan I’m surprised you’re torn about wanting dear! no mattes sadly
I have indeed oh I kinda dug Tweedle Dee and Dum b/c I adore Matt Lucas 
and Johnny Depp def looks insane hehe LOVES IT 
haha yes indeed it does!
Okay I’ve decided it’s a no.
This spring I’m going with Kat Von D’s new Mori Palette, it seems to be going in the direction I want to go, and it will be my first Kat Von D palette – and I’ve been dying to try her stuff out!
hey laura you’re strong!
I want the kat von d myself wish it was in stock!
I’m wanting this soo bad! Do you know if it will be available at Sephora as well or only at UD.com?
emelie not sure about sephora yet but I’ll ask and see
I’m gonna throw it out there and say probably beginning of feb for sephora
I’m so jealous of you! You’re so lucky you got it.
aww suzanne I sure hope it comes to the netherlands hun!
The colours certainly look very vibrant and pigmented. This would be great for someone (such as myself) who hasn’t tried UD eye shadows before!
oh yes sovery absolutely a fab first timer palette dear!
Alice looks absolutely STUNNING on you!
*retreats back into corner from which she was crying about the lack of availability in Canada*
UD doesn’t care about Canadian people!
aww nunu thank you! *hugs*
I’m sorry sniffle! 
I know everyone from Europe is crying too sad sigh! Anyone on MUA that can help?
Squee!!! You look amazing!!
Of course, I am much too poor to get this right now, but it’s okay because I already have a lot of these colors!
I really want Mushroom and Muchness/X though!! Argg!!
Do more looks, I think they are lovely!! XD (Only if you have time, of course!)
aw lisa you’re too KIND ;-D Muchness is gorgz!
Will do! I get up in the AM and do a face anyway so I can def get some looks together
MUST HAVE IT NOW!!!
Seriously, this puts the Book of Shadows II to shame. I am so glad I decided to skit BoSII so I can feast on this lovely set based off one of my favorite stories as a child. XD
I knew you’d love it MC!
did you order yet?
Not yet…I’m trying to stick to my resolution of a strict $50 a month budget on beauty products per month..and I am already at $44 lol. Though….very early February…hehe.
MC damn that’s STRICT might join you with that one
Waiting on the edge of my seat for this.
Quick question.
I got my first UD palette yesterday in the mail from a family member…it’s the deluxe shadows. The only other time I’ve tried the shadows was at the store very briefly…but I love everything else from UD that I’ve tried (liners, primers, tools…etc.). Is there a difference in pigmentation/quality between the shadows featured in this palette compared to the deluxe ones? A couple of the deluxe shadows were not impressive when it came to pigmentation…even though I’ve heard hundreds of times that UD is the best in that dept.
Thanks so much for the swatches. I think the ones I’m most looking forward to are Mushroom, Alice, Chessur, Queen, and Wonderland.
yes Marina there is. the deluxe shadows have a satiny smooth buttery finish. Very pigmented and no glitter where as most of the shadows in the standard UD line and most that appear in the palettes UD puts out are the shimmer/glittery ones
so yes they are a tad difference compared to the deluxe ones. I’m shocked to hear that the shadows you tried from the deluxe line weren’t pigmented as they seem to be some of the more pigmented ones I’ve tried from UD due to the lack of shimmer 
I hope this helps!? If you need swatches/images of the deluxe let me know as I’ve purchased all of them over the years
Maybe I just haven’t been applying them correctly…I’m going to try and “break into” the colors a bit more…it may just be the brush I’m using…but it’s hard to imagine as it’s MAC.
marina sponge tip applicators. it’s the key to everything
It made ALL the difference. Picked up so much more pigmentation. I was surprised. Thanks so much. So…use sponge tips and blend with other brushes…I’m on it
I just ordered it and I can’t wait to get my hands on it!
ha Aimee awesome
tempted you to the dark side 
it’s very cute! i love the UD pallets, but my wallet really doesn’t
i don’t know if i can spend the $60 some CDN it would be..
aw brandi! I hope you can end up getting it doll!
I’m thinking more and more about it! Ahhhh temptation
tempt, tempt, tempt brandi
For all those looking in stores, the BF creature went into Sephora (Toronto) in the Eaton Centre and asked, he got a vauge ‘Oh we don’t really know when it’ll be in’.
Fantastic. x-x I guess we non online peoples gotta keep our eyes peeled.
hey fee-ona from what I understand Canada will get it in middle feb or march
OMG the blue is beauuuutiful! I really wish I could get it, but several reasons wouldn’t allow me
(
awww V sorry to hear hun!
Urban Decay is already sold out of the Alice palette. No surprise, I guess!
yup donna incredible right?
Wahhh, I really wanted this. But I already have almost every color!!! Rar.
hey donna awww I do too but I still loved it, the damn packaging got me!
is it me or is the collection already sold out? I went to look and I couldn’t get it! I can’t buy it on urban decay!! Where else are they selling them?
it’s be sold out since friday night suz
It’s gone. It’ll be back on Sephora in Feb I believe and hopefully UD will stock around the same time!
The colors look so pretty all there together, I want to forget I have several of the shadows already. However, I gotta tell ya that the palettes with all the pop ups and doors that open at the top (Vol II) like my last purchase get put away and I don’t use them. I wish I could open those two doors and my shadows would appear. I think it is nice if someone likes it. It would be really wonderful if they offered these as a limited edition for those that like that type of thing, but then offer a regular palette with no extras for those that just want a nice palette. The pop ups are the only reason I am not purchasing it for my Mom (she would love the palette of colors) but I would feel so silly giving her the pop ups included. You took great pictures and as always, I love your reviews:)
hey jennifer that’s what I’m trying to do just forgetting I have the shades
That’s a pretty good idea Jennifer and totally understand why some wouldn’t dig on the pop up stuff 
It makes sense to perhaps offer a frilly version with pops up and one sans pop ups for the girl’s that want a more practical palette 
Aw thanks so much hun! Appreciate the loving!
Wowwee! How did you get the pallet so fast? You Miss Muse must have magical powers =) I am waiting for mine via snail mail, but thank you so much for the photos & review. You have successfully made me want the book even MORE… I didn’t even know that was possible.
Colors look fab on ya!
I do indeed shannon, I cross my arms over my chest, wriggle my nose, nod my head and poof! hehe
I got to test it out two days before so I was quite excited! 
aw thanks so much hun! Tell me whatcha think when yours arrives!
Ooh, I am so jealous! The packaging looks heavenly, and as a total packaging sucker, that’s reason enough for me to buy it. And then on top of that the shadows are gorgeous as well… I will definitely be picking this up some time in the very near future. Thanks for the review
same here rebecca it’s major appeal was def the packaging
you are most welcome!
Definitely ordered this at 8AM and I’m glad I did, because it sold out in one day! It should be back up and also in Sephora soon, though, so no worries. lol Really, some people are complaining about the cost on other sites, but that is insane, IMHO. There are 16 eyeshadows, 2 liners, and a primer potion. That breaks down so something like $2.73 per item. This is an incredible collection and a great deal! Especially for those of us who love a little whimsy.
kat I was shocked. I thought it MIGHT but wasn’t sure! Thank god you got it
Yup I heard sephora will have it shortly thank good! I agree 100% it’s the whimsical packaging that snagged my interest!
Hello Muse~
Love your site, you have EVERYTHING here!!!!^^
I have a question though.. what is the difference between book of shadows II and the new Alice in wonderfuland edition?
Have a hard time deciding which one I should buy..
hi W thanks so much hun. I have the book of shadow swatches and review up check back in my archives hun
the difference is the colors included in the palettes plus the style/packaging as this is Alice themed and volume 2 is a typical UD design with a hidden compartment that holds a look book. Each palette has different shades so I guess choosing one you’d like best according to shades is best 
They should really stop putting midnight cowboy in every palette. Really. And this is quite nice – it has some of the more daytime wearable shadows in the same palette.
hi jenny this doesn’t have midnight cowboy hun, it’s midnight cowboy rides again
Literally JUST got it about twenty minutes ago. Oh wow. Too beautiful. I’ve already done a look with Queen, Muchness and Chessur…makes my eyes POP! So many options, so little time…Off to play
fantastic Marina!
So excited for you! ;-D if you do any FOTD’s hope you’ll share them!
what is in the the drink me and eat me bottles?
hi jasmin those are perfume oils
thought it was fitting with the theme!
I have 13 out of 16 shadows in this palette…it’s so pretty, but can I justify it? Nicely surprised that the second liner is Flipside. Love the looks you did with these shadows! Thanks for all the pics, at least I still have over a month to decide on this beauty!
kay same prob here as I have most of the shades but can’t help how cute the overall palette is
You are most welcome, tell us if you do indulge
Thank you for putting up the photos!!!! I am SO glad Sephora got a new stock! I just ordered my set tonight and can’t wait for it to come in! My first Urban Decay set! Whoo!
omg maura how exciting! your first set? You are going to die when you get it! ;-D it’s stunning!
I just about did die! Got the set today and I sat there for about five minutes just hugging the packaging box before I tore it open. I can’t wait to try it out now!!
LOL you’re adorable Maura so glad you’re enjoying it
It is very pretty!! Could you please tell me where the palette was made in?
Thanks!
sorry kel I have no idea where it was made. the back says UK and CA but that wasn’t where it was made just the address for Urban Decay.
Sorry.
P.S. I GOT MINE!! I absolutely love it…not that I even used it on my eyes!! I just tucked it somewhere safe…just in case I head to a party…I wont even let my little sister use it!!
LOL suz lock it in the beauty vault dear!
So I have never been more thrilled. Got this for my birthday and it is so gorgeous! I do feel like I have no idea what to do with some of the colors…need some inspiration..i do love the looks you did here..may have to try them out. Otherwise..amazing pallete and my first primer potion.
fantastic becky! happy to hear it
you’re gonna love primer potion, it’s my must have!!!!!!!!!! 
Look on youtube for some great looks, many gurus created masterpieces with the palette!
Hey,
I love this i thought it was so cute i got it from debnemes at the urban decay counter i cant wait till my birthday to open it , i love anything colourful or pretti, thanks for your review i was confused because some people were dissing it.
But now i know i have made the right choice buying it.
<3 xxxx
her jordan! awesome
it’s really gorgeous and I def can’t understand anyone dissing it either, such a lovely palette 
Enjoy it hun! Hugs!
Never tried UD before! very pretty and how do u win one?
hi ricii just visit the link and put your deets in hun. I have a link on the other post for you.
thanks donna
*hugs* I can’t wait for everyone to try it, such a fun release!
dd I doubt stores have it hun. I’d call before going. It was just released a few days ago on Sephora so you know the stores are always lagging behind!
Love the Too Faced Primer quite good!
http://www.musingsofamuse.com/2009/07/too-faced-fall-collection-2009-too.html
that’s my secret marina. I pile on with a sponge and blend out with everything else I owe. Most times I leave crease work to my brushes and just the lid I use to pile on color. good way to build up big time! glad it worked! wet it if you want really intense pigmentation! just a little so it’s damp!
haha crotchfairy!