Almay One Coat Dial Up Mascara should be at your local drugstores at the moment. Anyone interested? This one uses retro “dial up” technology to create fuller lashes.
Does it work?
A mascara that has an adjustable dial which allows you to control the level of lash fullness.
In theory “dialing” up your lashes to the size you want sounds pretty damn fabulous doesn’t it? It does work to some extent.
The mascara is a chubby little tube that features three options for “dialing” lashes up to a fuller size. Actually, you aren’t really dialing but merely compressing the tube with each click thus allowing the wand to squeeze through removing excess mascara. The way it works? It simply compressed the wand allowing for less or more product to be distributed on the brush. The brush itself isn’t anything special in my opinion, just a straight line plastic wand so really you’re relying on the formula to get the job done. No matter the level you dial up to, you’ll get a nice, long fringe of lashes each time. It lengthens, it makes lashes look fuller without feeling stiff, however it doesn’t do much in the way of curling.
I was happy with the overall results but you have to be pretty patient during application or a nice clumpy mess is in the works.
- Level 1 gets a nice fringe of natural lashes.
- Level 2 about the same results.
- Level 3 CLUMP Alert! This is where you have to take the time to brush the mascara through because the amount of product that comes off on the brush can cause a mega clumping action. Pretty much like combing black ink onto your lashes. Just brush through very slowly and you’ll end up with a rather nice fringe of dramatic lashes.
I never really have a problem with mascara or liner that runs or smudges however at the end of the day this gave me a bit of a raccoon look under my eyes as it smudged a fair bit. However, I do blame that rather crazy hot weather we had last week because this week I haven’t experienced the same problem but it does deserve mentioning for those with oily eye areas as the formula isn’t waterproof.
- Anyone looking for an affordable mascara that results in fat, juicy lashes.
- Anyone who likes novel mascaras (packaging could appeal, as well as the fun factor of “dialing” your lash size).
- Anyone with oily lids, eyes, etc…(this could potentially smear, smudge, migrate around, cause a mess, etc…)
- Anyone who doesn’t have the time to patiently comb out mascara (dialing to 3 creates a clumpy mess without
It has its downfalls but overall I did like the mascara as it performs pretty well and gave me some nice lenght. It’s not going to change your mascara world but its affordable price tag (I paid $5.49 at Harmon’s) could make it very appealing for those who want a budget friendly mascara with various options for creating natural to dramatic looks.
How’d you like it?
This product was purchased by the Muse for review purposes.
Read my full disclosure statement here.