Coastal Scents Step One Eye Primer ($9.95) is a new eyeshadow primer that recently launched. Since Urban Decay changed the packaging on Primer Potion I’ve been trying a variety of eyeshadow primers like Make Up For Ever Eye Primer and NYX HD High Definition Eyeshadow Base. I’ve liked plenty of them but I have to admit none really are as great as the original Urban Decay Primer Potion formula.
Coastal Scents Step One Eye Primer had me curious and I was a bit worried when I saw the tube formula. It seems tubes are an open invitation for eyeshadow primers to separate and become oily….I’m talking to you Too Faced Shadow Insurance and Urban Decay Primer Potion.
So I gave it a whirl and…
I loved it.
I really didn’t expect to like this but Coastal Scents seems to have mastered with Urban Decay couldn’t. They tubed their shadow primer and it freaking worked. Thank the makeup gods!
Coastal Scents Step One Eye Primer has a creamy yet denser formula that blends seamlessly on lids. The texture isn’t slippery nor does it squeeze out of the tube in an oily, separated mix. The slightly dense yet creamy texture applies to a semi-matte finish on lids and allows for a thin second-skin like layer on lids for shadows to adhere to. Shadows stick to it like glue so it not only prevents them from fading, creasing, or losing their intensity but it also makes an excellent base to give your shadows a more intense finish.
I honestly didn’t expect to love this but I was very happy with the results. It keeps my shadows well long and strong and the texture is sport on for what I wanted and expected from UDPP!
If you have issues with UDPP or TFSI you’ll likely adore this formula!
It’s available now at www.coastalscents.com.