Coastal Scents Step One Eye Primer Review & Swatches

coastal scents step one eyeshadow primer

Coastal Scents Step One Eye Primer ($9.95) is a new eyeshadow primer that recently launched. Since Urban Decay changed the packaging on Primer Potion I’ve been trying a variety of eyeshadow primers like Make Up For Ever Eye Primer and NYX HD High Definition Eyeshadow Base. I’ve liked plenty of them but I have to admit none really are as great as the original Urban Decay Primer Potion formula.

Coastal Scents Step One Eye Primer had me curious and I was a bit worried when I saw the tube formula. It seems tubes are an open invitation for eyeshadow primers to separate and become oily….I’m talking to you Too Faced Shadow Insurance and Urban Decay Primer Potion.

So I gave it a whirl and…

coastal scents step one eye primer

I loved it.

I really didn’t expect to like this but Coastal Scents seems to have mastered with Urban Decay couldn’t. They tubed their shadow primer and it freaking worked. Thank the makeup gods!

Coastal Scents Step One Eye Primer has a creamy yet denser formula that blends seamlessly on lids. The texture isn’t slippery nor does it squeeze out of the tube in an oily, separated mix. The slightly dense yet creamy texture applies to a semi-matte finish on lids and allows for a thin second-skin like layer on lids for shadows to adhere to. Shadows stick to it like glue so it not only prevents them from fading, creasing, or losing their intensity but it also makes an excellent base to give your shadows a more intense finish.

coastal scents step one eye primer swatches

I honestly didn’t expect to love this but I was very happy with the results. It keeps my shadows well long and strong and the texture is sport on for what I wanted and expected from UDPP!

If you have issues with UDPP or TFSI you’ll likely adore this formula!

It’s available now at

Muse Approved.

Tried it?

Do share!


  • 11/12/13 13:30 Chelsea:

    At this price point, I’ll have to try it! I usually use NARS, because UDPP doesn’t seem to do it for me (at least in the squeeze tube version).


  • 11/13/13 0:07 melissa:

    i’m eye primer obsessed. I mostly have been using paint pots or nyx hd but I like mufe and nars but they are pricey. I’m going to place an order from this company soon might pick up a brush or two as well. Thanks for the review and approval! I do like TSFI but hate the oily and my love affair with UD ended years ago….


    • 11/13/13 16:12 the Muse:

      tell me what you think Melissa if you do curious minds if you like ;-D my pleasure!


  • 11/13/13 4:47 Sara:

    Have you tried the NARS Smudgeproof Eyeshadow Base? I used to love UDPP but after going NARS, I’ve never gone back – loveeee that!


    • 11/13/13 9:31 the Muse:

      I have but I didn’t like it :(


  • 11/13/13 11:39 Melissa:

    I’m GOING to have to try this, I thought I was the only wacko that didn’t like TFSI since all what my tube did was ooze oil and in the trash it went. UDPP worked great but as time went on I noticed creasing, I told myself it was maybe because I was coming to the end of the tube. Thank goodness I didn’t haul another tube during the VIB sale.


    • 11/13/13 16:05 the Muse:

      melissa, no, UDPP there’s something different I could swear to it! I def don’t dig TFSI either so that’s a no! I look forward to your thoughts if you try πŸ˜€


      • 11/21/13 2:35 Melissa:

        Hi Muse! I ordered the primer the day I read it here and got it in the mail on Monday. Used it for two days so far, and I am loving it! My inner corner still creases a little bit (I’ve got monolids so it rubs extra in that area) but no where near as bad as the UDPP did. I don’t even want to finish my udpp, I feel like I’m wasting eye shadow with that primer! Thanks again!


        • 11/21/13 15:28 the Muse:

          hey melissa happy to hear it πŸ˜€ sorry it wasn’t working towards the corner of your eye :( but still happy to hear it did you better than UDPP (I’ve been disappointed with UDPP myself lately)


  • 11/14/13 11:17 Darcy:

    I have been using benefit’s LemonAid for several years. Can you tell me how this compares? It certainly is a better price!


    • 11/14/13 11:20 the Muse:

      hi darcy I use lemon aid as well but they are pretty different products. This is an eyeshadow primer and lemonaid is for brightening eyes. This is a transparent and meant to be used to prevent creasing/fading of shadow. Lemonaid is simply meant to brighten your lid up and has a yellow tint to it. It’s kinda comparing apples to oranges :) two different products completely. Hope this helps!


  • 11/15/13 9:37 Darcy:

    Thanks Muse! I just assumed because it had the word “primer” in it that it was doing the same job as a regular shadow primer. Will try a regular primer as well. Discovered your blog this summer and have been enjoying it over breakfast ever since. Love it!


    • 11/15/13 10:06 the Muse:

      hi again darcy tgif! It’s not though…it’s more of a color corrector/brighter in my opinion. If I were lemon aid and only lemon aid my shadow would crease. I use lemon aid and follow up with eyeshadow primer (sometime people do that in reverse, eyeshadow primer, lemon aid, shadow but I do lemon aid, shadow primer, eyeshadow). You want something that shadows can adhere to and lemon aid doesn’t really have that tack or mattifying ability that a good shadow primer will. Or at leas that’s my experience. I can’t live without lemon aid! It’s kinda like a concealer for the top of your lid :) awww awesome thanks! you’re too kind πŸ˜€ and nice to be apart of your breakfast regime πŸ˜€


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