May 10, 2012

Make Up For Ever Eye Prime Review and Swatches

Sorry Urban Decay, Make Up For Ever Eye Prime is my bestest primer friend.

Finally, I’ve found a new eyeshadow primer.

You’ve heard me rant a plenty that Urban Decay Primer Potion just seems to have changed in a major way. This has been my HG (holy grail) primer since it was released. It just WORKED….! After the squeeze tube released I noticed a change in the formula. Not only did the texture change but the formula appeared to as well as it simply wasn’t holding my eyeshadow as strong as it once did.

I’ve been searching out eyeshadow primers ever after….!

Make up For Ever Eye Primer is now replacing my Urban Decay Primer.

It’s love!

This lid primer has a medium texture that isn’t too thick and not to thin. It’s a transparent fleshy nude shade that applies easily on lids. This blends out just as well as my UDPP with a soft, even finish that isn’t wet, dewy, or too matte. It just blends seamlessly into skin and becomes part of it. It’s lightweight and provides a smooth, workable canvas for eyeshadow.

Shadows will apply on top of it as if you’re working on bare skin. I’m always selective about primers since some of them create a less than smooth surface on skin resulting in cakey eyeshadow wear. This melds beautifully with skin and creates a perfect smooth area that’s skin-like in appearance, moral of the story, you can’t tell you have it on.

The wear?


It sets eyeshadow for all day wear. I wore from morning until late night, at least 13 hours, with creasing, fading, or any other hiccups in between.

I love it.

My new HG (holy grail).

Very Muse Approved for purchase.

Available now at Sephora and

If you tried it, do share your love (or not).

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • ashley

    Purchasing this right after my UDPP runs out!
    Unfortunately i have 3 months of product left -.-

  • Agata

    I will have to try it out. How much is it? I’m pretty impressed with the new Tarte primer too. And i thought nothing can beat UDPP!

    • the Muse

      mmm $22 I believe Agata and a little smaller than UDPP but don’t quote me ;-D I like Tarte’s as well but it’s a bit too moisturizing…!

  • Tammie

    I just got Too Faced Shadow Insurance yesterday (I was actually going to buy the Tarte one to try but I couldn’t find it and I was impatient…and TFSI’s tube is cuter lol), is this THAT amazing that I need to return it and get this? So far TFSI has been amazing, been wearing it since 7:30am it’s 2:45pm right now and looks as fresh as then.

    I just have such a tough time telling the difference with these things haha :).

  • Peggy

    I have been anxiously waiting for you to review this. I’m almost out of my Too Faced Shadow Insurance (which I do love). This looks so good. I have never gone wrong with anything from MUFA. I’m very excited this one is Muse Approved! Woot woot!

  • Amy Amethyst

    I might have to try this one! I’m not happy with UDPP anymore and I still get creasing with it. I’ve been looking around and trying to decide what I want to try next. Maybe this or the Too Faced one.

  • Twirishlady

    I’ve been waiting to hear your review on this one. My sister complains that nothing, not even the Nars eye primer, has worked on her lids because they get so oily. I am so curious if this will work on her. Thanks Muse!

  • Kathy

    Thanks for the review.

    UDPP is a little dry looking, even on my very oily lids, so once I use up the tube I have, I’ll try the MUFE.

  • Lulubelle

    I shall tell my mother:-) Although I am giving her one of the old UD Primer Potions for Mother’s Day.

  • ladymoonlight

    I’ve noticed exactly the same about the new UDPP, it still works as far as preventing creasing and fading is concerned, but it fails to blend into my skin leaving very weird patches here and there. I’ve still got a travel-sized Potion of the old formula and it’s clear to see it was something completely different. I need to try the MUFE out immediately!

    • the Muse

      same here but I find it doesn’t do well with my shadows anymore ladymoonlight πŸ™ saw a ton of creasing as the day progressed le sigh. let me know what you think when you try!

  • Rachel

    Ah! I really wish I hadn’t just opened nars primer. This one is definitely next on my list.

  • Jane

    I really, really hope they consider putting this in a squeeze tube!

  • Majick

    Muse, does this have any coverage at all? I have a few “tea stains” on my lids and like my primer to even out the color as well.

    I really like Smashbox LId Primer because it has some coverage. I also like LORAC but there is no coverage there. I like one of Tarte’s; but, I just tried Tarte’s AMazonian Clay one and it’s absolutely HORRIBLE for anyone with any lines or crepeness on their lids. It was almost too thick and whitish. It looked so cakey I couldn’t even put shadow over it, I had to remove it.

    • the Muse

      no hun you’ll want something like lemon aid for the issue. I typically apply lemon aid and follow up with a primer like this. why don’t you start using Trich Mcevoy or Laura Mercier’s eye essential thingys, they make a great primer and lid concealer.

      • Majick

        I think I have a LM one. I got it on a 500 bonus kit from sephora. I actually like that one because it also doubles as shadow if I get sidetracked lol.

    • Tammie

      “I like one of Tarte’s; but, I just tried Tarte’s AMazonian Clay one and it’s absolutely HORRIBLE for anyone with any lines or crepeness on their lids.”

      If you mean the new one, that’s actually good to hear since I wanted it but ended up getting TFSI instead since I couldn’t find the Tarte one…but my lids are pretty crepey or whatever (I’m 26, it’s not wrinkles but it’s not smooth). Now I don’t feel so bad for not getting it haha.

      PS. I second Muse’s recc for the Laura Mercier Eye Essentials, though it can sometimes make eyeshadow cakey if you use too much it is a perfect base/concealer/brightener πŸ™‚

      • Majick

        I got a sample of the tarte Amazonian clay one in the last tarte TSV. It really was a patchy, splotchy application. And it was very pale. I guess if you are fair of skin and smooth of eyelid this would be for you.
        I truly do not think you are missing out on anything.πŸ˜‰

        • Tammie

          Well I am fair but my eyelids are far from smooth.

          Thanks, I feel a lot better about not getting it :). I really like TFSI so far.

  • Tiffany

    is this better than the NARS primer ? i have extremely oily lids & the nars primer seems to be the only thing that keeps my eye shadow from creasing but not fading sadly :/

    • the Muse

      mmm I find it better tiffany but I happen to be one who didn’t really like the nars primer :-/

  • kelly summers

    I’m glad you said something about the formula change with UDPP. I had my suspicions but never heard anyone else say it. The formula of the primer itself creases on me!! How hilarious is that. I probably still have half a tube of it and it does the job well enough, it’s just not as awesome as the old formula was. I was thinking about the NARS primer, but I might try this instead now. Thanks for the tip!

    • the Muse

      kelly, right? it’s so odd! the texture, the wear, everything has changed about it πŸ™ my pleasure, I think you’ll be happy with it, been using it for a while and love it so far

  • BooBooNinja

    I am definitely going to check this out. I’ve been using the NYX HD eye primer, but am interested in trying something new. Thanks!

    • the Muse

      thanks tanisa ;-D good stuff, worth checking out. let me know if you try and what you think!

  • megi

    Hi muse
    i really love ur blog,all of haul i want to know,u posting it,anyway,i just want to ask ur advice about eye primer for oily skin,did u know a brand that good enouh for oily skin?my skin is really oily,and it lil bit hard for me to found it,thank you πŸ˜€

    • the Muse

      hi megi I typically use UDPP, it’s my HG eye primer and has always served me quite well but I switched to MUFE several months ago and really like it especially since the formula seems a bit different on UDPP lately. I’m really not sure with super oily eyelids, my own are dry. You can check this out but I doubt it’ll soak up access oil very well. You might want to apply your primer and set with powder after and see if that helps mattify the lid. Hope this helps πŸ™‚