Covergirl let loose a slew of new products for Summer 2014 that includes this new Covergirl + Olay Face Lift Effect Firming Foundation.
Apparently it’s a face lift in a jar….
Does it work?
Covergirl + Olay Face Lift Effect Firming Makeup is apparently a firming foundation courtesy the injection of Olay Serum that acts to firm skin. Unfortunately I haven’t a clue how much serum is included in the foundation plus the jar packaging renders that serum useless…le sigh!
Covergirl + Olay Face Lift Effect Firming Foundation
Covergirl + Olay Face Lift Effect Firming Foundation Swatches (Shade: Light/Medium)
The good news is it’s a great foundation.
The bad news is the packaging won’t do you any favors at keeping whatever anti-aging benefits it provides fresh and useful. Equally bad news? The price tag! It’s a whooping $18! Drugstore foundation or any drugstore makeup should not be this expensive unless it applies itself to your face haha!
I can’t confirm but this might just be a revamped version of Covergirl + Olay Advanced Radiance Creme Makeup or heck even Covergirl TRUblend Whipped Foundation and Covergirl Clean Whipped Creme Foundation are similarly formulated with the same textures and are heaps cheaper.
Pricing aside I will say it’s beautifully formulated. It’s rich, creamy, and absorbs easily into skin. It provides sheer to medium coverage with a semi-matte finish that doesn’t cling to drier areas. The finish is completely flawless and my skin looks naturally airbrushed, brighter, and stunning after a small application. It’s fragrance-free and wears for a solid seven hours on my drier skin without fading or oxidizing.
Needless to say I like it. A lot. I think people will automatically assume it’s something like Revlon Colorstay Whipped Creme Foundation. I said absolutely not! This is far more natural coverage with a breathable, lightweight texture.
Covergirl + Olay Face Lift Effect Firming Foundation is a great product. It wears long, it blends easily, it looks natural, and remains fresh wearing for a good long wear plus it’s incredibly lightweight and doesn’t produce shine or oily.
Unfortunately, it’s $18 price tag is a bit crazy! As I said above even if they included a ton of awesome anti-aging skincare in this foundation to warrant it’s high price tag the packaging renders most of that skincare useless!
Lovely foundation but Covergirl might want to reconsider that price!