September 23, 2008

Covergirl TRUblend Whipped Foundation Review

When it comes to recommending drugstore cosmetics I’m the last person in the world you want to take advice from. If you’re read my past posts you know most of my drugstore cosmetic purchases end up trashed, ripped into, and tossed aside rather quickly!


I do have a rather surprising, holy cow it can’t be true review about Covergirl TRUblend Whipped Foundation. I must be high because I’m about to rave about this stuff.

Now it deserves to be mentioned I haven’t used drugstore foundation (NOR do I recommend using it!) in years. I mean, YEARS! The last time I actually used anything by Covergirl was when I was possibly 14 or so. Needless to say my taste in makeup developed into the posh, expensive, and quality items you see posted here today on my blog and they rarely stray.

I’m particularly adamant when it comes to foundation and concealer and these two items are definately splurge material however for quite a while now I thought it was my business, as your Muse, to get out there and locate a particularly good drugstore foundation and bring it back here to review for you.

I’ve yet to find that perfect, holy grail foundation prior to this. I’ve run across bad, I’ve run across ok, and I’ve run across somewhat good however great was never located nor did I believe “great” was anywhere to be found in the drugstore foundation world.

Until now.

I discovered Covergirl TRUblend Whipped Foundation recently for a mere $8.54 USD (I actually heard someone on a forum ranting this was too much for a foundation to which I proceeded to think to myself, “are they nuts?”). Now I truly didn’t expect much but I was very impressed with the array, I mean ARRAY, of shades the foundation came in. If you can’t find your color in this selection something is seriously off with your tone! The shades range from uber light to super dark and everything in between so you’re guaranteed to locate at least one shade that’s entirely suitable and flattering to your skin tone, the Muse promises it’s true!

One of the main things that got me pumped about this particular product was the fact that Drew Barrymore is pretty much splashed all over every magazine I pick up looking seriously flawless. Granted, maybe it’s her or maybe it’s Covergirl (or was that maybe it’s Maybelline? The Muse forgets!) or maybe it’s that awesome geek guy (who could be cute ala Chuck!) that photoshopped the bejesus outta her face! Who really knows but the point is I was roped into the allure of perfect skin when I seen her promo images and decided I too, must try out TRUblend for my very self.

Thankfully my gut instincts paid off and in the end Covergirl TRUblend happens to be all that and a bag of chips (and a sandwich too!).

There are two available options for Covergirl TRUblend. You have the Whipped Foundation and you have the traditional pump style foundation. I purchased both but today I’m concentrating on reviewing the Whipped version, later this week I’ll bring you the pump version.

I know, I know, everyone is moaning about dipping their hands into a big old pot of foundation. I’m sorry and I feel your pain but get over the promise of bacteria and germs and listen to my rave before you rant!

The shade I choose for myself was 410 Classic Ivory. I choose this shade for a number of reasons but mainly because if my memory serves me correctly this was the shade I used to purchase in the Covergirl Powder compact about 100 years before when dinosaurs roamed the earth and the Muse was a mere girl of 14.

I’ll get all kinds of grief if I tried convincing a makeup artist that this was the shade I want as it’s rather light however, thankfully, no MA’s are to be found in drugstores thankfully and I safely scored the shade without hearing a big lecture about how this is SO NOT my shade! I felt semi-guilty I went so light but no one was around to witness my shame so I firgured what the hell!

Turns out 410 works a treat so nanner nanner!


The foundation is creamy, moisturizing, and blends like a dream while offering light, medium, or heavy coverage depending on what you deem suitable. I use a very tiny bit as the formula is extremely pigmented so this is obviously great to build color up as you see fit. I don’t recommend trying this if you’re skin is oily or you have clogged pores or pores that clog easy as the foundation is heavy in some aspects even when used sparsely.

Sporting 410 and looking wide awake!

As for me, my skin tends to be quite dry around this time of the year so it feels beautiful on and moisturizing. It blends in easily, leaving behind a dewy finish that’s flawless and natural. The lightweight texture of the foundation is particularly delightful as it feels like you have little to nothing on your face. The foundation has a darn good wear time of at least 7 hour maybe…maybe…8 if you’re lucky and set correctly with powder.

I heard a few rants about the foundation, mainly one of which was about it’s horrifying smell. Either my nose is not working correctly or everyone else is nuts because I didn’t notice a terrible smell. It actually kinda sorta smells like cherries or Jergens Almond Body Lotion.

It brightens up my dull spots, created a flawless finish for my makeup, and does a mighty find job of even concealing dark circles if I want it to act double duty as a concealer.

Fact of the matter is that Covergirl TRUBlend Whipped Foundation is pretty much as close as you’re going to get to holy grail foundation coverage in a drugstore.

I highly recommend trying it out for yourself! It’s well worth your $8 bucks and does a fine job of prepping your face for makeup!

The Muse loves it and recommends it big time!

Muse Approved for this bad boy!

Likey, likey, like!

Tried this?

Love it?

Got an HG drugstore foundation you love?

Tell the Muse!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Tammy

    L’oreal True Match is my HG. Covergirl always makes me break out..damn you sensitive

  • the Muse

    aw nos 🙁

    Sorry to hear it tammy! That sucks. I was shocked this was good!


  • jkim

    that’s so funny and great that you loved this cg foundation. i went out and bought their aquasmooth cream foundation (the one in the compact) out of curiosity last night and was sorely disappointed. don’t know if you tried it yet, but the thing is supposed to dry to a powdery finish. unfortunately, it also seems to shift colors a bit when it dries. boo!

    anyway, if i’m ever feeling adventurous again with my foundation, i’ll give the trublend a shot. seems a lot of drugstore brands are coming out with lines that are meant to blend “naturally” or fit with the majority of skin tones (but does that mean they’re acknowledging that their makeup didn’t do this previously???). thanks for the review!!!

  • Anonymous

    Kayvid: Dude I literally said “Wow!” out loud when I saw your 2nd pic…this is perfect! Thanks for reviewing.

  • the Muse

    hey there mizz jkim 🙂

    How are you?

    I was curious about the aquasmooth but you’ve put my lemmings to rest now 😛

    LOL indeed adventurous is how I always feel in the drugstore realm as nothing every works so great 😛 it’s an adventure locating a product that’s actually any good!

    I’ve wondered the exact same thing myself. Weren’t the shades prior to this supposed to offer good coverage and an “ideal match for our skin”…hmmmm false advertising!?


  • the Muse

    hey there Kayvid

    How are you today lovie?

    Hehe thanks! Definitely worth looking at..I was shocked it worked!

  • Phyrra

    My friend A and I were just looking at this today, as she was thinking of trying it. Unfortunately, she's got very oily skin, so I'm kinda glad she didn't buy it, but it sounds like a great product regardless. I did like their whipped mousse blush stuff that I tried in this brand, too.

    I <3 your reviews 🙂

  • Glossy

    Thanks for the great review! You look gorgeous in the pictures! I like the creamy look of it in the jar. I’m going to give it a try when the weather gets a bit cooler (I’ve got combination skin).

    My HG drugstore foundation is Revlon Colorstay with Soft Flex. It covers everything that needs covering and stays put and fresh-looking 🙂

  • Dao

    CG does improve dramatically for the last year or two. I’m really impressed with their mascaras but for foundations, I don’t know. Maybe my mom with her dry skin would love this 🙂

  • sarahPUFFY


    Once I tried my mum’s [she’s the darkest shade], and I fell in love. I was dark but I looked good! I bought it in my shade, and fell in love.

    This was 2 or 3 years ago!

    I would have continued using it, but eventually it was just past its prime. I’m in need of a new foundation for winter [and powder…my beloved MSFN is almost gone!], and if I can’t get my hands on Revlon’s Soft Flex, then I’ll try TB again. :]

    And to jkim:

    Yes, that foundation is horrible, and I wouldn’t touch that shit with a ten foot pole. I bought it…hm, I’ll say 2 years ago. And Oh my flipping god, I hated it. It didn’t match, it didn’t blend, and it just felt horrible on my skin. I could have bought mascara with that money.

  • Critty

    Cover Girl??? Oh, I must have stumbled onto the wrong blog. Wait, huh, your picture is here, I think I am in the right place. I think the Muse has been abducted by aliens!!! It is the only thing that makes sense!! Lol. I must admit, I have been eyeing the pump version, but I am loving my HG foundation, MUFE HD Foundation. I want to marry it and love it forever. If they every discontinue it, I will have to buy a case!! Interested to hear your review on the liquid version.

    Big hugs,
    Critty 🙂

  • Askmewhats

    I have tried this tester, but I didn’t purchase because…you’re right, THE SMELL!!! I don’t like too much scented face products…thanks for the review! it’s something worth looking again

  • Anonymous


    Actually, I prefer Aquasmooth to Trublend mousse. Trublend mousse was the first foundation I ever used and I really liked it for awhile. I got a nice finish by applying with a foundation brush. Unfortunately, I am developing rosacea and I needed more coverage.

    I love Aquasmooth! It has much better coverage than Trublend mousse and is very buildable. It does have a more powdery finish, but I like that since I only need to apply a dusting of powder. It is not at all drying.

    One strange thing, I had to go one shade lighter in Aquasmooth than in trublend. I would think that the same name would be the same color in both foundations but I foun them to be slightly off.

    Love your blog!

  • Nicole

    Muse raving CG?! What has this world come down to! I’m all for beauty on a budget, but my oily/acne prone skin could definitely not handle this baby. Power to ya, though!

  • helly

    awwwww, a gooooold muse approved sign!! hahha

    everyday minerals have been making me dull and a bit ashy after 5 hours 🙁 booo. perhaps it is time i get new foundation XD haha..buttt i’m still craving paul and joe. how much no sites seem to have it, retailish prices anyway lol.

    and ahhhhh MUSE!! you’ve sparked my cravings for chips againnnnnnn!!

  • Cinammon

    I’m absolutely pissed off that you guys get to see all the shades in the states while i have to settle for nothing here.

    What’s even more annoying is that i cant get it online 🙁 And yes, i’m jealous of how you’ve applied it and it looks fab on you 🙂

    any tricks and tips of the trade for me *winks*

  • the Muse

    hello dd!

    I dunno. Oily skin and this might be a bit too much so I’m kinda glad she avoided it too 😉

    You should check it out as they have some very light shades! 🙂

    I didn’t try the blush but maybe I’ll check that out!

    Aw thanks dd 🙂 MWAH!

  • the Muse

    hiya gloss!

    Thanks so much *hugs*

    I have combo skin too and now that the weather is getting cooler my dryness is definately popping out 😛

    I’ve never tried the revlon one but sounds interesting…soft flex..hmm sounds important hehe 😉

    Thanks for the comment!

  • the Muse

    hiya dao!

    This definately proves your point 🙂

    Believe me it’s difficult to impress me with ds foundations but this was special 😉

  • the Muse

    hey sarah!

    Awesome 🙂 That’s next to try out!

    I didn’t even realize this was out that long ago damn I’ve been missing out!

    You’re the 2nd person that mentioned soft flex..not I need to try this out lol!

    Missed you around here lovie!

  • the Muse

    LOL Critty! I’ve gone off the deep end I fear LOL!

    I have to say that MUFE HD Foundation has my heart too. It’s rather fab stuff, expensive but well worth the dime!

    I’ll do a review shortly as I’ve been using it for over a month and love it too!

    bigger hugs back love!

  • the Muse

    hi there nikki! didn’t bug me too much but I can totally understand how you feel about the scent 😛

    It is indeed worth a look at but if you’re sensitive to smell you may wish to avoid 🙁

  • the Muse

    hello there Andrea!

    I haven’t yet tried this Aquasmooth. I’m surprised that this didn’t cover the redness right up as I thought it was quite pigmented as all hells 😛

    Aquasmooth sounds interesting but since it dries to a powder I may have to avoid till summer 🙁 considering my skin is so dry and even a little bit of a powder finish def dries me out yak!

    It’s funny you mentioned this about Aquasmooth as someone mentioned that the color was off after dry down! Interesting 🙂

    Thanks for the rec and the comment!

    I’m so glad you enjoy reading my little blog!

    Looking forward to talking to you again soon!


  • the Muse

    hi nicole!

    LOL I know I must be off. Has hell frozen over yet!? 😉

    Ya sadly I totally do not rec for acne/oily skin..too heavy! yak! Wish you could try it b/c it’s definately good stuff 😉

    Missed you!

  • the Muse

    hello miss helly 🙂

    lol! I never really liked paul and joe foundation for some odd reason 😛 have you tried facial shop? She sometimes has good deals 🙂

    Also All minerals by prescriptives was mighty good at staying all day! I liked it alot!

    Hehe you’re too cute helly!

  • the Muse

    hey alyssia 🙂

    aww 🙁 I’m sorry honey! Did you try ebay at all??

    Aw thanks *hugs*

    gosh let’s see…mostly I use very little foundation and I apply on the sides of my nose and blend downward 🙂 That’s about it really. Nothing crazy 😉

    A little, goes a LONGGGG way for me 🙂

  • vicky-kent

    Hi muse

    Love reading your blog on this rainy day!! Looks like I am going to have a go on ebay for some of this wooooo


  • the Muse

    hello miss vicky 🙂

    how are you today?

    Aw thanks for visiting me today 😉 Sorry about the rain 😛 It’s rather nice here today thankfully! Cool Fall day!

    Cheers lovie!
    Good luck on E-bay 😉

  • Ally

    Hi Muse! Just now came accross this post- sad as it seems it’s 2 years old now- but I was wondering if you know if this is still available in stores? Thanks so much!!

    • the Muse

      ally hit or miss..I think it’s discontinued but I’ve seen it at the evil empire recently (walmart).

  • Melissa

    Hey! This review was super helpful! I use to use the TruBlend liquid foundation, now I’m trying out Revlon’s photoready foundation and neither of them really do the trick. TruBlend’s liquid is runny and doesn’t hide anything and comes off easily while Revlon’s little sparkly photo sparkles gather wherever there is oil on my skin. I think I’ll go back to TruBlend in a whip though thanks to you!(: Thankyou!

    • the Muse

      hi melissa glad to review was hopeful good luck retrying trublend 🙂

  • Minttu

    WHY do I have to live in Finland!? No Covergirl here in cold north..
    Aquasmooth has become my obsession,though I still stick to my mufe hd&face&body foundations..And now that whipped thing and my dry skin..Even the colour seems perfect!
    BUT can t find them anywhere online..:(

  • Ellie

    I love TRUblend! I found it a year ago when I was looking for my first liquid foundation and it works so well! I can’t imagine using anything else. Go CG!! (:

  • Ally

    Hi Muse! I just picked this up today at my local CVS! That’s the only place I’ve ever seen it however. So far, I’m kinda loving it though so I may have to get a backup in case it’s discontinued. Thanks for the review!

  • Sheila

    I can’t even believe that Cover Girl has discontinued this Whipped Foundation. I finally find a makeup that I LOVE…and then you can’t get it anymore!

      • Jenn

        Really!? We still have it here in Canada, and then I went on their website. Seems the American cover girl site no longer has it up but the Canadian one still does. I hope it doesn’t go away here, I love my Tru Blend. Maybe you can order some from Canada? or Ebay?

  • Savanna

    Omg! I have been using this foundation for ever. I started not to like it to much because I developed soooooo much acne when I was about 14. So i started using the heavier products like MAC, and other really expensive powders and foundations. I’m 16 now and I am glad to say I’m acne free 🙂 So I switched back to The CG Tru blend Whipped. It is probably the best foundation I could have for my skin and it doesn’t clog your pores! I love it 🙂

  • Leanne

    I am in Canada and I JUST discovered after going from store to store its gone! I called them today and was just doing an online search for this wonderful, beautiful product and well….I cant find it..Help me ladies. If you find anything close let me know. What about Almay? Oh what shall I do? I do tend to flake so this was my saviour..

  • Paula

    Did I hear they are discontinuing it? I can’t find it anymore…

  • Lisa

    I don’t know what’s up with the CG foundations. I bought one of the CG mature skin pump foundations and the textures so thin I get more white then colour. I also bought the clean make up foundation and it is so runny it’s terrible. I have used CG for years now and never had this problem with it before. I am very disappointed and will be switching brands unfortunately. I also don’t like how easy it gets on everything my face touches.

  • penny

    Hello 🙂 ! I was wondering if you would possibly know what could be the closest replacement for the covergirl trublend whipped foundation??? Thanks!!! Penny