Laura Mercier Smooth Finish Flawless Fluide ($48) for Fall 2014 is a new 12 hour wear, oil-free foundation that’s introduced to the Laura Mercier permanent collection this autumn.
Laura Mercier has a knack for releasing foundation products often which is something I LOVE about the brand. Brands concentrate on seasonal color a lot and are always updating their shadows, blushes, lipstick, and more but I think concealer and foundation is a product you’ll see launch around the New Year if you’re lucky. Not the case with Laura Mercier! The brand has a great track record of launching a new foundation or concealer product twice sometimes even three times in a year and it’s something I adore as it means they are right on top of current trends (like the fluid foundation trend you’re currently seeing from many brands and that you’ll be getting with this new Smooth Finish Flawless Fluide) and also who doesn’t like to try something new right?
The appeal of Laura Mercier Smooth Finish Flawless Fluide is obviously the promise of 12 hours of wear but it also claims it’ll blur the look of imperfections and give your skin a smoother appearance.
Slight hiccup for us dry skin folk as it has a matte finish but does promise it to be natural looking. It acts to even out skin tone, minimize pores, and has a hydro-brilliant technology that uses reflective water and natural silica to create a true to color shade that’s sweat, water, and humidity proof!
Laura Mercier Smooth Finish Flawless Fluide is available in 24 shades and available now at Sephora.com and launching on counter shortly.
Will you be trying it?