There’s a lot to discuss in today’s makeup news brief including the fact that men are wearing more makeup than ever before! According to the media, 2018 may very well be the year when men start paying a lot more attention to their grooming habits and in some habits they already are. Getting the average Joe to use concealer or even think of makeup as “manly” has proven a hard task for brands but with proper marketing they are seeing more and more of an uptick in male demographic sales of concealer, tinted moisturizer, and more. Millennial males have taken to watching popular youTubers like Patrick Starrr and James Charles as well. And studies have shown that men are feeling increasing pressure to look their best. Hmm! Now they know how we feel!
In other news the Talk Cast is back to showing their makeup-free face on live TV for millions of viewers to gawk at. Being comfortable in your own skin can be hard for a lot of people and I think it shows some major courage to go on national TV and do it. Julie Chen, Eve, Sharon Osbourne, and the rest of the View decided to make the leap again and go completely bare faced on their latest show with Eve discussing how she felt quite uncomfortable and naked without her makeup. Are you comfortable without makeup? Or does it make you cringe to step outside with nothing on your face?
Thanks to Wendy this morning for this interesting makeup news about CVS banning photo manipulation for store beauty brands while placing alerts about them in stores. As makeup lovers we’re all quite in the know about photoshop and its ability to make anyone look flawless. And I’m sure we’ve all been victim at some time in our life of purchasing an item in the hopes we’d look as amazing as the model does in the marketing. CVS cares a little more than most about this topic as they will be banning photo manipulation of store-brand makeup marketing and displays. They will also require beauty brands that sell products in their aisles to commit to creating upfront marketing and untouched photos by 2010 or at least have a label placed on images stating it was retouched.
Some of the biggest beauty brands sold at CVS Procter & Gamble, Johnson & Johnson, Unilever, L’Oreal, Maybelline and CoverGirl and CVS will be placing an icon with a “digitally modified” warning message don’t comply new standard by 2020.
I dunno about you but I’m a real woman and I’d like to see some REAL marketing for skincare, makeup, and other beauty items. Try to obtaining the level of beauty in marketing is an unattainable goal that our younger boys and girls shouldn’t have to deal with!
Any makeup news you have to share?