I realize I’ve spent a good deal of my makeup life placing a ton of importance on packaging. It’s what makes beauty and makeup so very appealing to me. Don’t get me wrong you can slap a shimmer eyeshadow in a basic black pot and I’d be drawn to it like a magnet! But just the opposite holds true of say a boring matte! Place an uneventful muddy matte shade in gorgeous packaging and I instantly need to have it.
Perhaps I’m a bit of a magpie. Collecting useless makeup just because it has pretty packaging! Of course, that’s not always the case. Sometimes we really get lucky and not only get a lipstick with a gorgeous formula but also one that comes in stunning packaging.
As I grow older I find myself becoming more jaded and I’m not necessarily all “grabby hands” with makeup just because it has beautiful packaging. Let’s face it Milani Cosmetics has some of the worst packaging around but some of the very nicest makeup, hello have you tried their blush? Awful packaging, great formula!