Makeup News Brief: Makeup Free, Men are Buying More Makeup, and CVS Bans Photoshop
There’s a lot to discuss in today’s makeup news brief including the fact that men are wearing more makeup than ever before! According to the media, 2018 may very well be the year when men start paying a lot more attention to their grooming habits and in some habits they already are. Getting the average Joe to use concealer or even think of makeup as “manly” has proven a hard task for brands but with proper marketing they are seeing more and more of an uptick in male demographic sales of concealer, tinted moisturizer, and more. Millennial males have taken to watching popular youTubers like Patrick Starrr and James Charles as well. And studies have shown that men are feeling increasing pressure to look their best. Hmm! Now they know how we feel!