Etude House KitKat Play Color Eyes Mini is a new 6-pan eyeshadow palette inspired by the popular chocolate bar that launched in Korea earlier this month and quickly sold out. Etude House launched these in two different shade selections one of which is original KitKat we all know and love and includes a selection of chocolate-y shades with a fantastic red thrown in to match the red wrapper the chocolate comes in. The second palette’s is a cooler selection of creams and pinks that represents Kitkat Strawberry Tiramisu which is a popular flavor in Asia.
This isn’t the first time we’ve seen collections like this come out of Korea. Korea does a lot of different collaborations with a variety of brands and characters from Disney, etc…! The Face Shop had a Coca-Cola Collection, Innisfree recently did a Toy Story Collection, and the list goes on and on and on.
But since KitKat is a candy/chocolate I think it caused a bit more buzz. People like chocolate right? And chocolate and makeup? Yup, that’s a lot to get excited about.