Looks like Aether Beauty is clearing out at sephora.com use code FREESHIP for free shipping on any order
Here’s what’s on sale:
Aether Beauty Mini Crystal Eyeshadow Palette $14
Aether Beauty Supernova Crushed Diamond Highlighter $23
Aether Beauty Rose Quartz Crystal Gemstone Eyeshadow Palette $35
Aether Beauty Solstice Eyeshadow Palette $35
Aether Beauty Joshua Tree Desert Matte Eyeshadow Palette $35
Enjoy!
We haven’t done a beauty blast from the past moment in ages! AGES! I tend to bring back all my vintage beauty on Instagram lately but I rarely do it on the blog anymore. People had a blast reminiscing about those old L’Oreal HIP Eyeshadow Duos when I posted them on IG. I swear I’m turning into my father…! “When I was your age bread was twenty five cents and we drank water from the tap!” I’m like that with makeup lately! “I remember when eyeshadow was pigmented, soft, and beautifully formulated…” “I remember when Urban Decay Primer Potion was awesome!”
This morning I was watching a man on Tiktok waving around his wife’s (at least I think it belongs to her) Patrick Ta Major Glow Setting Fan (do you think she’ll be horrified to know he created a Tiktok with her $26 fan if it does belong to her? I remember my boyfriend once almost ate a pot of Lush Magnaminty because it was in the fridge! Needless to say we avoided a trip to the hospital that day but I did have to toss it because he put a spoon in it that was also in his coffee! SIGH! and P.S. I find inspiration for blog posts in the most unusual of places and P.S.S. That very day I texted Patrick that Tiktok and he thought it was the most brilliant way to expose his line to Tiktok haha!) and it was totally a memory unlocked moment. DUDE! How did I forget about that damn fan!? Remember when they launched that? It was sort of a focal piece of the brand launch….! I totally trashed it at the time but I’m such a saddo and ended up purchasing it. I legit headed into my beauty closet this morning to haul it out and opened it. I never used it. I always thought it was a little awkward plus add to the fact I rarely set with spray so, it became one of those pretty things I never used. I didn’t get the glow highlighter mist to go with it at the time but always told myself I would but Patrick came out with so many other pretty things and those ended up taking priority (his blushes SWOON)! I think I had plans to put it on my vanity but I simply ended up not using or displaying it.
Of course, I got lost in the beauty closet this morning and started hauling out other junk! That fan is new compared to some of the stuff I hauled out…!
Anyone remember the Lisa Eldridge for Boots No7 Collection? I have both palettes! They are in pristine condition! Can I sell this at auction or something?
Now I’m going to bring it wayyyyy back! Who remembers the Victoria’s Secret Heavenly Face Palettes from Fall 2007? I used to be obsessed with the VS Makeup launches! They always did so many glam launches! That Fall Collection included two palettes one had two blushes and one had four eyeshadows. I never used them and to this day they live in my beauty closet. I hauled them out this morning and they are still in gorgeous condition. They are well past a time I could safely use them but I’m just happy to have them in my stash! Sorry the images are horrible but these pictures are literally from my first years of blogging when I was still doing a MySpace Blog ha…!
Colorwheel Palettes! Remember Stila used to love to do all those Color Wheels? Holiday 2011! The Stila DayDream Eyeshadow Palette! There were a few more like it I think? I yanked this out this morning too! Mine was actually well loved back in the day. Someone strike a match to my memory…did they do like two more of these? What the heck were the names? At the time this was truly innovative but seeing it now makes me think of those cheap CVS Holiday Palettes!
I am such a hoarder that I do have several Maybelline Shine Sensational Lip Glosses stashed away. I’d never use them on my lips at this point as they are rancid but I totally kept these for my beauty archives! Those were a Summer 2009 I believe and later they popped back up in 2011 and were available in a few different flavors. That was when we were head over heals in love with glosses and matte everything wasn’t a thing…!
Ok, another Tiktok story….there’s a guy on Tiktok that preaches about double standards for men and women. He’s always on about how certain things women do or say to men would be way more looked down upon and if a man was doing the same to a woman. He’s actually brings up a lot of important points and he’s right! There are SO many double standards when it comes to women versus men and men versus woman. I WONDER how he’d feel about Urban Decay Pocket Rocket Lip Gloss! Remember if you rubbed the tube it released pheromones? Remember the dude on the cap appeared fully dressed but tilt the tube a little and suddenly he was in his underwear….! Why do I feel a product like this would totally be cancelled in 2021? What was UD thinking?
What’s hanging out in your beauty closet from years ago?
What beauty have you forgotten about that’s still around or got discontinued?
Do share!
If you want to grab your fav SkinCeuticals Vit C or SkinCeuticals Glycolic 10 Overnight Treatment I rave on and on about head over to skinstore.com today and get 15% off the entire SkinCeuticals Collection with code SKINC15.
Enjoy!
I thought Gal Gadot was going to turn Revlon around and make it cool again. She’s Wonder Woman FFS! I guess not because Revlon restructures yet again. Revlon plans to reinvest in its brands to drive sales and profit growth. Revlon had a net sales dip of 1.8 percent to $445 million and a net loss of around $96 million (compared to $214 million last year).
Their plan is to boost growth in the next two years while reducing their annual costs. They also plan on focusing not only on the Revlon brand but Elizabeth Arden as well across the US, Europe, the Middle East, Africa, and China.
Revlon, like many brands, is still in COVID recovery mode but plans on relaunching (they were started in 2018) these new restructuring strategies immediately. They are claiming sales would have reached near 10% increase if the pandemic hadn’t been a factor. I have my own personal doubts about this based off their release steam but I could be alone in my mentality.
Revlon remains optimistic about the color cosmetic category as we all should considering it is currently in shambles.
Thoughts on Revlon’s regrowth?
Share ’em!
Korean brand Innisfree announced this past Friday that all North America starts will start closing citing the pandemic. We got our first Innisfree store here in New York back in 2017 and a few have popped up since. No one panic as the brand will continue to be sold at Sephora.com and I assume they’ll keep their website site open as well.
Amorepacific is having a hell of a time lately with some of it’s K-Beauty brands. Etude House faces the same struggles as Innisfree and began closing stores before the pandemic.
Apparently Amorepacific�s wants to focus more on their digital outlets versus their physical ones as online sales remain very strong.
It’s heartbreaking to see Korean brands doing so poorly. I started this blog on Japanese and Korean makeup and beauty (I even appeared in one of the Etude House’s Newsletters handed out in stores in Korea!) and watched it bloom in the Western market. I remember the struggle of actually finding and purchasing a lot of it online ten plus years ago and within the last five having many different options available right on my own shores.
WWD seems to think the K-Beauty reign has run its course in the Western market but I disagree! I think many brands still have a home in the heart of those that embrace Korean skincare methods and techniques.
Hopefully Innisfree remains easy enough to purchase online going forward.
Will you miss it if it does completely exit the US market?