February 5, 2008

Review: KATE’s Newest Gel Mascara

After much debate I decided to purchase some of KATE’s newest Spring Collection this season! One item that particularly caught my eye was the new Gel Mascara. I have the latest gel mascara that was released this winter but I decided I’d like to try out the new formula as curiosity got the best of me!

I’ll be featuring some of KATE’s new palettes in an upcoming post but for now I’ll be reviewing the mascara for you!

I’m not particularly sure if I love or hate the new formula so this is a bit of a mixed review. First of all one of the most surprising factors of the new mascara is the applicator. This doesn’t have the standard brush applicator, in it’s place we have a new short comb applicator. To me it just looks like a stick with little ridges set into it. It’s in no way like the standard MJ Lash Extender comb applicator it’s far slimmer.

The good news is if you’re Asian and your lashes are very tiny this may very well be your ideal mascara as the applicator has a special knack for pulling lashes out and forward for beautiful volume! I purchased one of these mascara’s for my sister as she was curious about the original gel formula and this really works well on her minuscule lashes! She has really tiny baby lashes and the applicator worked them out and up very well!

KATE’s New Gel Mascara with the new applicator

New vs Old (KATE’s new applicator featured on top while KATE’s old standard brush applicator is shown on the bottom)

The applicator also works well at capturing lashes in the inner corner of the eye. The lashes in my inner eye are always difficult to get at but this fits right in and takes them from limp to fab!

The texture is the same as the original gel mascara to me but maybe a little bit lighter. If you’ve never tried the original formula it basically a very light texture that feels very natural on!

I’ve found a lighter hand is best when applying as I did notice it was clumping up a bit while applying. I think a combination of the applicator and the clumping turned me off slightly. I’m not particularly a fan of the new applicator unfortunately. I’m not entirely sure why I’m not loving it as I adore the Bare Escentuals brushless mascara which is almost the same concept as this plus I really love the old Kate Gel Mascara!

I think it’s an ok update to the line but I’m not quite at the stage where I can’t live without it. Slightly good news is that someone did comment in my Visee Aqua Shining Eyes FOTD (Click!) and asked if I had done something different with my lashes! So maybe, just maybe this is actually doing something good for my lashes!

I may feel differently after using this more but at the moment I’m undecided!

Have this already?
Love it?
Want it?



About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Anonymous

    thanks for this review, Muse! I am now very intrigued by this mascara and tempted to try it. Are you familiar with Bourjois’ Yes To Volume mascara? It also has a comb applicator which I love… very easy to use on my short straight lashes. Do you know if Kate’s comb applicator is the same as Bourjois’? – Lili

  • the Muse

    hi lili!

    You’re most welcome love!

    I am familiar with it! I actually have it 😉

    The combs are very similar however the BP one doesn’t have much of a ridge as the KATE one! The KATE one has more of a ridgy applicator if that makes sense!

    If your lashes are very straight this may help!

    It’s definately worth trying 🙂

    Sorry for my delayed reply!

    thanks for your comment!

  • Anonymous

    Thanks so much for the comparison, Muse! Your review inspired me to order this mascara but I ordered the old version with the brush wand. I’ll see how it goes before I try this new version with the comb applicator. Can’t wait! 🙂 – Lili

  • the Muse

    Hi lili!

    You’re most welcome! I’m glad you got the old version! it’s a fav of mine 🙂

    Do stop back and tell me how you like it when you get it 🙂


  • Ay

    Muse, the gel mascara came with 2 different types, the one you reviewed was the volumizing one I believe. I tried the lengthening one and loving it very much! It really lengthens and curls the eyelashes. It’s really worth buying 🙂

  • the Muse

    hi there ay!

    I have that the volumizing one as well and I love it 🙂 this new one I wasn’t too thrilled with!

    thanks very much for your comment!