I love Asian brands.
Here in the US we aren’t privy to many popular products available within various Asian countries such as Japan and Korea. One such product that isn’t as popular here as it is abroad are facial masks. Face masks are a very popular item that come in a number of different formulas and are available from many popular brands such as Kose, Kanebo, and in the case of my review, Etude House.
What exactly is a face mask?
I think here in the US we are pretty much conditioned to associate a face mask with something you’d get in a tube. Something you’d apply and either peel off, scrub off, or wash off. The most popular form of facial masks from Asia are actual masks! As in a mask with holes cut into it for your mouth and eyes. The masks are pre-soaked in different skin treatments such as whitening agents, lotions for dry skin, moisturizers for wrinkles, etc….different masks cater to different skin problems! Each mask is made of a linen like paper that is shaped and contoured to your face. You leave the mask on for anywhere from 5-10 minutes and allow the contents of the mask to sink into your face. It’s a beautifully relaxing experience that’s also very beneficial to your face. I’ve found masks are very helpful for my dry skin in the winter!
You might recognize the brand Etude House if you’re from Korea or you might remember it from a blog entry I did recently! Etude House makes a line of skincare entitled Moistfull. It’s a rather wonderful line of product with a nice, inexpensive price tag!
I’m particularly in love with the masks! The masks are packed full of a moisturizing lotion that makes your skin feel positively spoiled for 5 to 10 minutes with long term benefits! The mask is heavily saturated with a combination of lotion and serum that will make any dry, flaky patches on your face disappear!
I can’t begin to describe to you how amazing the mask feels when it’s on and how wonderful your skin feels after use! The mask fits perfectly over your face and I adore how it contours the shape of my under eye perfectly. Why is that important? This is the perfect solution for getting more moisture under my very dry eyes!
After 10 minutes of leaving the mask on my skin feels cool, refreshed, wonderfully soft, and moisturized! I normally do this treatment before bed while reading a few chapters of a book. The best part is when I wake up in the morning my face is literally glowing and I feel like I can go without makeup!
Etude House Moistfull Facial Masks definately get a hearty Muse Approval for purchase if you can find them! But fear not if you’re unable to locate them you can always use any number of the facial masks available from different brands such as Kose, Kanebo, Sofina, and more!
Facial Masks are a wonderful, and for me, essential part of good skin care!
Do you use facial masks?
What are you favorite brands?
Tell the Muse!