June 25, 2008

The Muse on Etude House’s Blog!

A few weeks ago I had reported to you that my article on Etude House’s Spring Collection was published on a popular Korean media site.

Today a very kind reader, jkim, brought to my attention that I had made an appearance on the Etude House’s official blog plus made a second appearance at The Daily Cosmetic.

Jkim was totally gorgeous enough to translate the entire article for me and I’m eternally grateful to her for it! Thanks lovie! The Muse hearts you in a major way right now!

I thought I’d share with what was said in the article! I’m EXTREMELY proud of the large community of Asian readers I have at Musings and it just tickles me that I’m recognized for that on Etude House’s blog and The Daily Cosmetic!

Check it:

??????, ?? ??? ???!

Etude House Breaking Down American Walls!
? ??? ??? ?? ?????? ?? ?? ??

American Women Learn About Etude House Through Blogs

????????? [email protected]

??? ??????? ???? ???? ??? ????? ?? ??? ??? ???
??? ??.

Etude’s famous Korean cosmetics are slowly breaking down the steep walls of Asia and
the U.S.

???? ?? 5 ? ? ???? ??? ????? ??? ??? ??? ???? ???
????? ?? ?? 2 ? ? ???? ??? ???? ??? ??? ???? ?????.

Five years ago, Etude created the Etude House brand within Korea with a new concept
and products that recaptured women’s hearts. Now, for the last two years, the company
has successfully entered various Asian markets.

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??? ??? ???? ?? ??? ???? ????? ???? ? ?? ??? ????
???? ??.

But it hasn’t stopped there. Now, with American women learning about the products
through various American blogs, Etude House is beginning to transform itself into a
global brand.

?? ?? ???? ??? ??? ??? ?? ????? ???? ??? ?? ????
?? ?? ???? ?? ??? ??? ????? ??? ???? ?? ????? ???
?? ??.

In particular, for a domestic (Korean) brand to move beyond Asia and reach American
consumers is extremely rare but it’s proving itself not to be an exception even to a
cosmetics powerhouse like the U.S.

???? ???? ?? ? ??? ??? ??

Etude House products shown here in an American blog

? ?? ??? ‘Cosmetic w.’? ?? ? ?? ??? ???? ??? ?? ?? 80 ?
??? ??? ??? ???? ???? ?? ??. ??? ???? ??? ??? ???
??? ? ? ??? ??? ?? ???, ???, ????, ???? ? ? 10 ??? ???
??? ?? ?? ??? ???? ??. ??? ??? ??? ????? ? 140 ? ??
??? ?? ??? ??? ??? ?? ??? ?? ? ? ???.

Referring to herself as a “Cosmetic w. (whore)” for her obsession with makeup, this
woman reviews an average of 80 products a month on her blog. The Etude House
products she reviewed came from this Spring’s new Peach line, which included the Pore
Erasing Peach Base, blusher, eyeshadow, lipgloss, etc. In all, around 10 products –
practically the entire line. There are nearly 140 comments total on all of her entries
regarding Etude, proving the popularity and interest of these products.

??? ??? ??? ??? ?? ?? ??? ??? “? ???? ??? ???? ???
??? ?? ?? ? ?? ?? ????(it’s wonderful, brillant primer and the price is
ridiculously inexpensive for such a great product)” ?? ???? ??? ??? ???
?? ??. ? ???? ?? ? ??? ?????“?? ???? ?? ????? ????
?? ?? ? ???? ???”? ??.

In her review of the Peach Skin Pact and Pore Erasing Peach Base, she sang its praises
by saying, “It’s wonderful, brillant primer and the price is ridiculously inexpensive for
such a great product” (sic). Ji Eun Yang, a college student who visited this blog, said
“I’m really proud of the fact that Korean cosmetics are starting to gain recognition all
over the world.”

??? ??? ??? “???? ? ??? ?? ??, ?? ?? ??? ?? ???
???? ????”?, “???? ? ??? ? ?? ??????? ?? ?? ? ??
??? ????? ??? ?”??? ???.

The Etude marketing director stated, “In today’s world, where ‘global’ is a big buzzword,
we were able to reaffirm the possibilities for Etude’s international ventures,” adding, “We
plan to develop fresh new products that will win the hearts of not only Asian consumers
but of those in the entire world.”

– ??? ? ????????, ?? ?? ? ??? ?? –
2008-05-19 ?? 2:17:00 ?thedailycosmetic.com

If you have a language pack installed you should be able to see the characters if not you’re likely seeing lots of question marks! Just read between the question marks for the English translation!

You can see the original story, in all it’s glory, by clicking here!

A big, big thanks to jkim for bringing this to my attention and for doing the translation!

I look forward to bringing you future reviews on all good things Korea! As you already know I love me some K-Drama πŸ˜‰ So expect more K-Drama reviews too!


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • MandyPandy

    Hooray! Now that my Izzy is Etude’s No. 1 Product w. (whore) you can have them send all sorts of things to you, like Jang Geun Suk. Seriously, demand that they send Jang Geun Suk and his Barry White voice over her stat!

    You damn well better be getting free Etude stuff from now on!

  • Taryn

    I tried to post a congratulations when you initially wrote about being featured on the site, but it gave me an error message, so here’s a belated congrats!

    Now the Japanese sites have to do a spotlight on you. Gosh knows you’ve given them enough press!

  • the Muse

    dude πŸ˜‰ I’m the number one product w! That is some sincere stuff right here! It’s not WHORE it’s W πŸ™‚ Remember my official title PLEASE!

    NO Jang Geun Suk for you! He’s too young!

    Besides you haz me what do you need gorgeous korean boy for!?

    LOL πŸ˜‰ Someone has my number it seems…*whistles* I will tell you more soonish!

  • Dalenna

    hey congrats! that’s awesome πŸ˜€ and to be honest your blog was where i first read about Etude House, and now i’m really into their makeup and skin care, so it’s only fair to give you some credits!!! πŸ˜€

    way to go Muse!

  • N a b i

    It’s very good to see this article, plus I’m Korean, It was the way easier for me to read that article πŸ˜€ When I was in Korea, Etude was just cheap brand, but now, their quality and everything really developed and it became so famous over there. πŸ˜€ Esp, that peach products. I’m so happy for you πŸ˜‰ Congrats on article πŸ™‚

  • ???

    congrats! ur reviews definitely deserves it! πŸ˜€

    oh my, i can’t wait for etude to be open here… think i’ll go check it tmr and let you know!!! πŸ˜€

    but no hauls till september, after i am back from hanoi. den only shall i start my crazy hauls!!!


  • the Muse

    hey d!

    Thanks honey! Yay I’m so glad you are enjoying the cosmetics and skincare πŸ˜‰ It’s a great line up of goodies!

  • the Muse

    hi nabi!

    Fantastic! I was happy to post both version up here πŸ˜‰

    The peach products are simply awesome. I really think the brand has some awesome products. People have come on to comment saying it’s geared towards teens but I honestly dont care as I think the cosmetic and skincare side is simply awesome for younger or older woman πŸ˜‰

    can’t resist all that cuteness πŸ™‚

    Thanks for the comment Nabi and I hope we speak again soon!

    Happy Almost Weekend!

  • the Muse

    Morning Plue!

    How are you dear!

    Thanks so much!

    Ohhh so exciting I’m totally jealous!

    LOL! Are you going away on holiday there? or visiting fam?

  • ???

    hee, i was born in malaysia, and my family members are here too! going to hanoi for a trip, 4 days 3 nights! i will miss my pc, internet and you too!

    i hope to go to korea n jp someday!!!

  • MandyPandy

    Holy Crap, you’re right! I just checked! He’s like, 19, or something! He looks so much older than he is, too! This must mean Go Ahn is 12.

  • the Muse

    morning plue!

    Awesome!!!!!!!! Enjoy πŸ˜‰ Do lots of shopping hehe πŸ˜‰ Awwww *sniff* thanks! I’ll miss you too!

    I’d love to go to Korea myself! I’ve been to Japan which is amazing. I could happily live there! Amazing!
    Have fun!

  • the Muse

    he’s bait! It’s like stealing a child from the cradle πŸ˜‰

    what about me? your muse..the love of your life…forget the boy toys πŸ˜‰

  • ???

    shopping? what’s there to buy in hanoi eh? πŸ˜› i m not sure usd 100 is enough or not, as it is my first time flying out of the country >_< JP is awesome i know! i wanna go see the sakuras and get lotsa stuff! Shopaholic rules! hugs,

  • the Muse

    hehe I find shopping anywhere I go πŸ˜‰

    I’m unsure what the prices of food and such are in Vietnam. You might want to bring a little bit more just in case.

    sigh sakuras are lovely.

    Have fun πŸ˜‰