August 26, 2008

Target Steps It Up: Pixi, Jemma Kidd, and Napoleon Perdis

A few weeks ago a friend of mine and business associate mentioned the Lipstick Index while we were out for dinner. In all my economic courses I’ve never heard a reference to the Lipstick Index prior to this but turns out if you Google you’ll find a ton of extremely interesting articles on this. It’s referred to in many terms one of which is the Lipstick Index but it’s also been called Lipstick Economy, Leading Lipstick Indicator, etc…

What the hell are you on about anyway Muse?


I’m referring to the fact that their is some theory and fact that lipstick and cosmetic sales actually rise during tough economy times because women tend to turn in smaller indulgences when money is tighter.

The term Leading Lipstick Indicator was actually coined by Leonard Lauder (chairman of Estee Lauder). The theory turns into fact as Estee Lauder reported sales go up during tougher times and during the September 11th terrorist attacks, lipstick sales were twice as much.

Interesting eh?

Target seems to have done it’s homework and realized now would be a great time to introduce three brand new line ups to their cosmetic selection. I’m betting Target has done some research and realized right now would be a great time to extend it’s line to include some higher end products that might sell very well.

It still remains a gamble for me however.

A few things about Target if you’re not within the US. It’s a large scale department store that sells cheaper lines of everything from clothes, to accessories, to home goods. Generally the cosmetic department consists of low end lines such as Covergirl, Almay, Etc…

Now I admire Target for being way ahead of the game by importing such brands as Boots (both skincare and cosmetics) and Soap and Glory. I feel further interest and admiration to Target for paving the way for a rather interesting import of posh cosmetics. Selling high end cosmetics in drugstores or larger scale department stores such as Target is rather unheard of. If you seek Dior, Smashbox, Urban Decay, Etc…you’ll have to head to a counter, Sephora, Ulta, or find some place online to buy however walking into common drugstores will not greet you with high end cosmetics but cheaper brands a plenty.

Bringing together Pixi, Jemma Kidd, and Napoleon Perdis seems like a very interesting venture by Target however as I mentioned I see it as a gamble. Since the lines are on the kawaii side it may not be as appealing to the masses as one would hope for. I’m always all over cute packaging and shimmery shades however I do believe those of us who enjoy these styles of cosmetic may just be in the majority and women my own age and older may not see the appeal of the “cuteness” of these brands.

I wandered into Target last night to see for myself what the hype was all about and I was wow’ed by the selection of cosmetics and I indulged in far too much of it for my own good but tempted I was.

First off I found it rather fantastic they had actual testers available which is unheard of in drugstores and department stores. I swatched to my little heart’s delight without any MA’s to interrupt me and try to sell me something I didn’t want, a girl could get used to this!

I find myself curious what audience Target hopes to….with these brands. Are they hoping the failing economy will shoot sales of these brands through the roof? Are they gearing it towards teens who are seeking funky, fun cosmetics for back to school? Do they hope to get a glance from the 20 something year old who loves cute packaging?

I know I’m 30 and absolutely love the lines! Sadly, my Target did not yet have the Jemma Kid line up however I have seen it online and it’s simply stunning.

Interestingly enough Pixi is basically the same line up that Sephora used to carry and that Pixi itself now carries within the UK. I was quite surprised and delighted when I noticed Pixi now sells online where as before it was an exclusive UK site. Click to visit the Pixi site.

I was pretty shocked at the prices a teeny tiny bit as I’m not used to venturing into places like Target and being faced with price tags that read $18, $22, $38, etc….that’s MAJOR wow for cosmetics when it comes to such a department store as this. People are generally not used to these prices for makeup and it tickles my curiosity to see how people will react to it. Funny story…as I was browsing, swatching, and happily smiling to myself at the array of goodies, two girls walked up to the displays and began browsing. They were about to try a shadow or something when they noticed it read $18, one turned to the other and said, “$18? Hell no!” and both proceeded to walk away. I found this interesting and wonder if this will set the scene for how most women will feel about the prices.

I was hopeful the prices would be a little bit cheaper and I can’t help but feel slightly shocked when I did noticed that the cheapest item was around $15 USD. Pixi’s price range was around the following:

Palettes $28 USD
Blushes $20 USD
Various Lip Items $18 USD
Larger Kits $35-$38 USD

As you can see the prices are WAY up there.

Napoleon Perdis did a few things different with his line which surprised me. As I mentioned Pixi is the standard line and nothing is new so if you’re familiar with Pixi Beauty this isn’t anything new to you however Napoleon Perdis took a new route. Napoleon Perdis’s line is entitled NP Set and introduces both old and new items. The NP Set line happens to be much cheaper compared to Pixi as well which I was quite happy to see. Prices vary as follows:

Lip Items $15 USD
Blushes $20 USD
Foundation/Primer $15 USD
Eye Shadows $15-$26 USD

Although still priced high the items are considerably lower costing then Pixi.

I wasn’t able to see the Jemma Kidd items for myself however they look amazing online. The price range are the following:

Eye Shadows $18 USD
Lip Items $18 USD
Palettes $36 USD
Foundation/TM’s $28 USD and up

As you can see Jemma Kidd follows along the lines of Pixi Beauty with the price selection available.

Out of the two collections I did see and purchase from I’m happy to report the items are wonderful. Pigmented, good quality, beautiful packaging, all the things you’d expect from items you’d purchase at a counter or your local Sephora.

Although I was a bit disappointed dishing out $144 USD for my little stash of goodies as I really didn’t expect to pay as much in Target of all places. Aside from this minor rant I’m happy I did indulge and yes I’ll definately be going back for more.

I hope that the introduction of brands such as these will start a chain reaction and we’ll begin seeing other brands offered in drugstores and low end department stores soon! Who knows this could be like the mineral/organic range that’s swept the drugstore beauty world!

I’ll be reviewing items from both the NP Set and Pixi Beauty collections very soon so stay tuned! Tomorrow I’ll bring you pictures of the items I purchased.

Above are only some of the selections available. I was very impressed with the amount of product covered face, eyes, lips, etc…I was also quite loving the vast color selection for items available. It was quite like walking into Sephora to have a nosy at the latest collections!

If you’d like to see more from NP Set, Pixi Beauty, and Jemma Kidd see the links below! Happy Surfing!

Jemma Kidd
NP Set
Pixi Beauty

Are you excited about these collections?

Want anything from ’em?

Does the introduction of high end cosmetics into lower end stores excite you?

Tell the Muse!

Did you know Target sold Philosophy?


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Taryn

    I typically only go to Target for my prescriptions, granola bars and other sundries, but I will take a look at these. I highly doubt I’ll buy anything as my color cosmetic collection is just too big and the prices are way out there, but my curiosity is piqued.

    But I was hoping JK, NP and Pixi would lower the prices a bit for Target. Granted they cater to a slightly more upscale consumer than say, WalMart, but it’s still a discount store. They shouldn’t forget their roots!

  • Shefali

    Hi Muse! I heard about these when I read my latest issue of Lucky magazine and saw the Target for the JK Jemma Kidd line. I rushed to my nearest Target and all 3 lines were there a couple of weeks ago. I bought a Pixi lipgloss and I absolutely love it. However, I agree with you – prices are a little too steep for Target. I’m definitely going to try other items as my budget lets me. Can’t wait to read your reviews. I’m in love with the Pixi lipgloss twist applicator.

  • Nell

    Oh, I love the House of Target! How many happy hours I´ve spent there when in the US, ahhh! I´m looking forward to see the new lines.

  • Cinammon

    I think it’s a pretty smart move introducing high end products into Target as it kinda draws more people in. Plus it makes you buy some other stuff as well so extra profit for them.

    I’m just wondering if my local target would do the same, it always looks so disorganised in there

  • the Muse

    hey Taryn!

    I go in for a few food items myself as they do have some interesting items but the rest I can kinda take or leave 😛

    Definitely check it out. It’s worth at the least looking through..I thought the foundations were interesting as well as the lip selection and eye kits!

    I agree. I was both shocked and surprised at the prices myself. I was expecting $15 and maybe $18 but not so high as $20 and up. That seems a bit too much for target!

  • the Muse

    hello Shefali!

    I headed in quite early myself but target just put these out recently and I absolutely love it. I got a pixi gloss too and I was happy with the generous size 🙂 plus it’s really a sexy gloss!

    The prices, I can’t help but be disappointed about. Shelling out $18 for a gloss in Target makes me wince slightly for some reason but I like the option of heading into Sephora or Target..rather nice to have it around if nothing else!

  • the Muse

    LOL Nell 🙂 Glad you enjoy our nutty discount stores hehe 😉

    I think you’ll be quite excited at the interesting cosmetics they released 🙂 I’m looking forward to showing you what I got!

  • the Muse

    hi Cinammon!

    I agree but I also fear people will turn away at the price as they go in expecting cheap and being presented with expensive could sway people.

    Oh they def will. It’s a new line that will appear in all targets 🙂

  • oldergirlbeauty

    Good morning, lovely Muse! Did you see the click pen concealer in the NP set line? I just knew that would catch your eye. 😉
    I love the colors of the JK liquid eyeliners, but I doubt I will be getting them – maaaybe 1 but not all.
    Like you, I was more that surprised at the price points. I too expected $15ish. I just don’t see all of this moving at that price, so I expect to see some saleage soon enough.

  • ~*MC*~

    I know the Target by me had some Bare Essencials kits a few months back…I am going to have to see what it has in terms of Pixi lol.

    BTW: I FINALLY updated my blog with my Cult of Cherry review if you want to check it out.

    Cheers!!! 🙂


  • the Muse

    hello oldergirlbeauty!

    I’ve been meaning to write you but haven’t had a sec 🙂 great post on the Target goodies 🙂

    Yes indeed but I skipped it b/c it reminded me of the cargo I just got however the JK concealer did catch my eye online. Interesting!

    The prices are a tiny bit high but I was liking what was available. I agree and was discussing with my sister how I predict this in the clearance bin in a few months time. People go to Target to save a buck and I’m not seeing these selling but I sure hope they do b/c they really put all their effort into it and did a great job. I’m hoping it’s a success!

  • the Muse

    hi MC!

    Actually these aren’t supposed to be had by target. lots of rant and raving from BE about that 😛

    They have tons of Pixi 🙂 as it’s being authorized to be on sale at Target now yay!

    w00t! heading over now 🙂


  • pinkcrow

    I bought one of the Pixi palettes, and I was really unhappy with it (#6 Mermaid). I posted a review with swatches and pics at MUA. I was so miffed, I actually wrote a letter! So sad, because the colors looked so interesting. I’ll try my luck with the JK shadows.

  • Natural Care

    Great job Muse. I love the colors of the NP Lip Items and Eye Shadows. I actually think the NP set is the best of all.

  • Dao

    I used to love clothes from Target when I was a couple of sizes bigger. They make big girls look decent, not frumpy. My first makeup actually was purchased from Target so I’m a die-hard Target fan.

    Need to do some “research” on these brands. I know NP kinda overpriced his stuff at Sephora and it’s a good breathing to see prices like that at Target. However, I’m not sure if the quality is the same though. Maybe not since it’s cheaper. Jemma Kidd is Judy Kidd’s sister so she knows makeup. But holy cow, $18 for an eyeshadow? I hope it’s made out of gold!

  • the Muse

    hi pinkcrow!

    Oh no really? I got miracle I think it was haven’t technically tried it just swatched! So far not bad in swatches.

    Got a link for your review?!

    Sadly Target doesn’t return used makeup damn it! 🙁 So sorry you’re not loving it!

    WIll let you know what I think soon!

  • the Muse

    hello Natural Care!

    Thanks, glad you enjoy the post 🙂 I’m not sure what my fav is yet but I must say that the NP was pretty great 🙂

    Can’t wait to dive in and try what I got!

    Thanks for the comment!

  • the Muse

    hi dao!!!!!

    I never tried the clothes selection. I hop in and out for foody items and such. I’m particularly loving the storage solutions they have about!

    I’ll have to look through the clothes as I’m a bigger girl myself 🙂

    hehe which makeup do share!

    He did indeed plus it wasn’t so great but the revamp is considerably nicer in my humblest!

    I have to say that so far quality looks good and nothing was taken away from the products but I’m not entirely sure till I test further 🙂

    but yes $18 in Target..unheard of!