May 26, 2010

New in Beauty: Bourjois Paris Mascara Elastic

Ahh another day, another new Bourjois Paris Mascara.

Wanna check out the new Bourjois Paris Mascara Elastic?


Ahh those fierce claims of incredibly visible length. This time Bourjois promises 130% more length aka your lashes will reach from here to the moon.

Bourjois Elastic Mascara has a new “stretchable” formula that forms extensions even on the shortest, finest lashes. Enriched with hevea from the rubber tree, the formula promises to stretch up to 130% beyond their natural length.

Sounds interesting.

Ok, you’ve convinced me I want rubberized lashes.


Available at select Boots UK locations and hopefully sometime soon in the US.

Whatcha think?

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment


  • Dee

    Hey muse…I received Too Faced Naked Eye Palette today…I’m really loving it…

    • the Muse

      hey dee haven’t tried mine yet but will soon glad to hear it’s awesome 🙂

  • Stephanie

    Count me in! I think it sounds kind of cool. I would definitely buy it.

  • Comrade_Garlic

    The first thing that popped into my head was the movie “The Letter”. Bette Davis plays the wife of a rubber tree plantation manager. I hope that this will give me Bette Davis eyes.

  • lulubell

    I bought this the other day and actually really like it, I’m gunna post a review on my blog soon.

  • Ruthless

    Just bought this. Bourjois is from what I understand, a drugstore brand similiar to Revlon-the price tag in Canada is pretty hefty.

    I like this Mascara, it doesn’t flake on me. However, it’s still not as defining as the Grow Lucious mascara (see Revlon reference above) and it’s more expensive