I gotta say I find it utterly interesting how Eat, Pray, Love has taken on the beauty industry. The film launches next weekend and has garnered, for some odd reason, its own niche in not only fragrance but cosmetics as well.
Fresh Cosmetics recently introduced three fragrances themed around the film entitled Eat, Pray, and Love. At the time of the release I thought it was a novel idea particularly because I love Fresh.
However, there is such a thing as too much marketing.
First off, the film really has nothing to do with cosmetics or the like and the only similarities I can see would be the target audience being women. Secondly, HSN is staging a three day (holy shiz, 3 days?!) shopping event starting Friday which will involve over 400 products (jewelry, clothing, cookware, furnishings, etc…) including a Eat, Pray, Love Lancome Juicy Tube Gloss Set.
Eat, Pray, Love Lancome Juicy Tubes Lip Gloss Dream Set ($36, Free Shipping from HSN) (Cool Shades)
- Lancome Juicy Tubes Ultra Shine Lip Gloss Dreamsicle
- Lancome Juicy Tubes Ultra Shine Lip Gloss Moulin Rose
- Lancome Juicy Tubes Ultra Shine Lip Gloss Tokyo Plum Blossom
Lancome Juicy Tubes Lip Gloss Discovery Set ($36, Free Shipping from HSN) (Warm Shades)
- Lancome Juicy Tubes Ultra Shine Lip Gloss Coral Rush
- Lancome Juicy Tubes Ultra Shine Lip Gloss Cherry Burst
- Lancome Juicy Tubes Ultra Shine Lip Gloss Hallucination
You expect this sort of marketing for films like Twilight, Shrek, or Toy Story where Hollywood proceeds to target fast food franchises and candy makers, wooing them into creating all sorts of paraphernalia that pairs up with the release of the film. However, a more classier chick flick like Eat, Pray, Love, that’s a tad different and unusual isn’t it?
So is this where marketing is headed in the future?
Will all the latest and greatest chick flicks have an endorsement for beauty products attached to their backs?
Do you like the idea of merchandising surrounding a film?
I’m not sure how I feel about this.
Marketing can be a very good thing and very fun however there is such a thing as too much and I feel like HSN’s Eat, Pray, Love Event might be just a wee too much.
Share your thoughts!