August 5, 2010

Eat, Pray, Love Lancome Juicy Tube Gloss Set Marketing Over Done?

I gotta say I find it utterly interesting how Eat, Pray, Love has taken on the beauty industry. The film launches next weekend and has garnered, for some odd reason, its own niche in not only fragrance but cosmetics as well.


Fresh Cosmetics recently introduced three fragrances themed around the film entitled Eat, Pray, and Love. At the time of the release I thought it was a novel idea particularly because I love Fresh.

However, there is such a thing as too much marketing.

First off, the film really has nothing to do with cosmetics or the like and the only similarities I can see would be the target audience being women. Secondly, HSN is staging a three day (holy shiz, 3 days?!) shopping event starting Friday which will involve over 400 products (jewelry, clothing, cookware, furnishings, etc…) including a Eat, Pray, Love Lancome Juicy Tube Gloss Set.

Eat, Pray, Love Lancome Juicy Tubes Lip Gloss Dream Set ($36, Free Shipping from HSN) (Cool Shades)

  • Lancome Juicy Tubes Ultra Shine Lip Gloss Dreamsicle
  • Lancome Juicy Tubes Ultra Shine Lip Gloss Moulin Rose
  • Lancome Juicy Tubes Ultra Shine Lip Gloss Tokyo Plum Blossom

Lancome Juicy Tubes Lip Gloss Discovery Set ($36, Free Shipping from HSN) (Warm Shades)

  • Lancome Juicy Tubes Ultra Shine Lip Gloss Coral Rush
  • Lancome Juicy Tubes Ultra Shine Lip Gloss Cherry Burst
  • Lancome Juicy Tubes Ultra Shine Lip Gloss Hallucination

You expect this sort of marketing for films like Twilight, Shrek, or Toy Story where Hollywood proceeds to target fast food franchises and candy makers, wooing them into creating all sorts of paraphernalia that pairs up with the release of the film. However, a more classier chick flick like Eat, Pray, Love, that’s a tad different and unusual isn’t it?

So is this where marketing is headed in the future?

Will all the latest and greatest chick flicks have an endorsement for beauty products attached to their backs?

Do you like the idea of merchandising surrounding a film?

I’m not sure how I feel about this.

Marketing can be a very good thing and very fun however there is such a thing as too much and I feel like HSN’s Eat, Pray, Love Event might be just a wee too much.

Share your thoughts!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Marina

    Um…I love Juicy Tubes and all…but this is a little weird. I know the book if ultra popular, but I don’t see this really selling unless you’re a crazy, die-hard, read the book 100 times kind of person. It reminds me of the Fame lipglosses that were sold at Sephora…

    • the Muse

      marina agreed. I actually LOVE the shades in the warmer trio and I’d buy it for that along but not b/c it had Eat, Pray, Love packaging. I’m a lit geek but I could seriously careless about the movie tie in???? It’s a strange marketing technique imho. But who knows maybe they’ll make money on this. and yup, see what happened to fame? On SALE lol FAIL!

  • Helena/LipGlossBitch

    The colaboration between the movie industry and the beauty market is an interesting topic. I remember how surprised I was to see a huge Sephora sign for several seconds when Tom Hanks was driving around Rome on a motorcycle in Angels and demons πŸ™‚
    The idea of LancΓ΄me launching an eat, pray, love-set of Juicy Tubes doesn’t really seem that odd to me since Julia Roberts is one of their models now.

    • the Muse

      hello helena always so good to hear from you hun, long time no speak! that wasn’t here in the US, very interesting!!!!!! True on Julie Roberts but I did think it was interesting Fresh Cosmetics was also involved!

  • Storm

    I have not read the book yet but from what I understand about the book–.this goes against what it is about, no?
    Eat (I know she opens herself up to new foods/wonders…we get stuck in a rut a lot)
    Pray (spiritual connections with ourselves and others)
    Love (find the people you love, be it friends, family, or partners)

    So…why does she go shopping at HSN?!?!

    That is what I thought the book was about. If I am wrong, since I haven’t read it, someone please correct me!

    • the Muse

      def not about the book storm but I think the colors are supposed be themed for the places she visits during her voyage of life. πŸ˜€

      haha “What does she go shopping at HSN?” very funny LOL!

  • dina

    really??? and from companie you’d not necessarily expect like fresh & lancome no less? strange days
    never the less i am stalking our crappy sephoras for the fresh fragrances and have yet to find them {or any new products,
    as usual πŸ™ } !

    • the Muse

      i am too d. was gonna order online but thought I’d sniffle at sephora 1st!

  • clementine

    Well, I mean, it might just be that Julia Roberts is their newly signed face, and she happens to be the star.

    Also, Eat, Pray, Love is pretty chick-flicky. I think they just assume that most people who would be interested in the film are women and that women are generally interested in cosmetics, and thus… LOLOLOL, IDK, marketing seems to be grasping at some odd straws these days, yeah?

    • the Muse

      hey clem! Yup but still find it an interesting collaboration! πŸ˜€

  • Belle

    I actually like collaborations, even in cosmetics. Movie/TV tie-ins with cosmetics are also ok with me as long as it’s not overdone and if the products are actually quite “related” to the film/TV show.

    I like the Eat, Pray, Love -Fresh scent collaboration but not sure how I feel about these glosses – I feel they do not connect to the film at all.

    • the Muse

      belle I really love the fresh collaboration as well but not so sure on the gloss sets either my love!

  • chibaraki

    I might feel differently if I liked the book or was interested in the movie, but I think the book is self-indulgent navel-gazing and the movie just looks straight-up obnoxious (the trailer makes me feel like a cat someone pet the wrong way), so all the crazy marketing just makes me nauseous. Really, makeup tieins for a movie just seems like a really silly gimmick anyway.

  • Amina

    aaw..I used to be addicted to the juicy tubes..I remember this gooorgeous Pink back in 03..”paparazzi pink”…
    this is a beautiful set!!!!

    • the Muse

      amina me too! πŸ˜€ I used to adore JT’s and had to have ’em ALL!

  • Miss Molly

    Personally, I wouldn’t want a movie name on my beauty products because then they would seem really dated, know what I mean? Fresh isn’t new to the movie tie-ins. I remember Memoirs of a Geisha and one other movie whose title escapes me…that’s irritating.