August 5, 2010

L’Oreal Fall Collection 2010

Drugstore divas gather round. L’Oreal Fall Collection 2010 should be at your local drugstores already and you probably have been privy to a majority of the release and possibly played with some of it already. But if you somehow missed out here’s the deets on what you can expect from L’Oreal this Fall!


  • L’Oreal Paris Root Rescue 10 Minute Root Coloring Kit ($7.99)

Do more than touch up your roots – rescue them. Introducing the next generation in the root touch-up market that merges color with care and convenience. With a breakthrough applicator, guaranteed shade matching and a conditioning formula, covering grays and roots has never been so precise or easy. Just mix and color your way to seamless coverage – all in just 10 minutes. Featuring a unique conditioning low-ammonia formulation that rescues strands with a revolutionary, flow-through, self-contained root applicator brush, eliminate the mess associated with the standard at-home color bowl and brush. The ultra-caring color gel pampers every strand as it covers every root with seamless, shade matching color. Available in 12 shades.

  • L’Oreal Paris Collagen Micro-Pulse Eye ($19.99)

Inspired by professional medical techniques, now it’s possible to have brighter, smoother and younger-looking eyes by applying and pulsing one very innovative total eye correction product. Featuring potent ingredients plus a first-to-market gentle micro-pulse massager, Collagen Micro-Pulse Eye makes it possible to instantly rejuvenate your appearance and address one of the biggest skincare concerns – the dark circles, puffiness and wrinkles of tired looking eyes. Tested by ophthalmologists to ensure it’s safe and gentle on eyes (even contact lens wearers) in just two simple steps, eyes are treated to total correction.

  • L’Oreal Paris Revitalift Complete SPF 30 Day Lotion ($16.99)

The best-selling anti-wrinkle brand just got even better with the introduction of Revitalift Complete SPF 30 Day Lotion, a clinically tested formula to help reduce the appearance of wrinkles and improve skin’s firmness while deflecting damaging UVA rays from the skin. This lightweight, daily moisturizer features the signature anti-wrinkle and firming powers of Revitalift’s exclusive Pro-Retinol A and Elastin Complex. Combined with SPF30 UVA/UVB protection, Revitalift Complete SPF 30 Day Lotion brings its anti-aging treatment to a new level. The result is visibly reduced wrinkles and firmer, smoother skin in just two weeks.

  • L’Oreal Paris Visible Lift Serum Absolute Makeup ($14.95)

Want to reverse signs of aging with one makeup? Enter Visible Lift Serum Absolute – L’Oréal Paris’ most advanced age-reversing makeup featuring its five most powerful anti-agers in one luminous foundation. This breakthrough formula is the answer for the woman who wants and expects it all – flawless coverage and age-reversing ingredients all in one. With a lightweight feel on skin and a luminous finish, Visible Lift Serum Absolute delivers on foundation’s most important benefit: a flawless finish. Utilizing the latest pigment technology and luminizing ingredients, this light to medium coverage foundation blends easily and won’t settle into fine lines or wrinkles. Available in 12 skin-perfecting shades.

The secrets are out and are only getting better… L’Oréal Paris adds five new sophisticated eye shadow duos to the cutting-edge Studio Secrets Professional line. The new shades of L’Oréal Paris’ best-selling high-pearl, metallic color duos can be used to create elegant or edgy metallic eyes. Each shade combination is developed to create a striking, complete eye look. The lighter shade can be used for all over luminous color and the darker shade can be used to contour and define the eye for maximum impact. Boasting crease-resistant and long-wearing shadows that go on smoothly and evenly for rich color. Available in five high-sheen shades: Ignited, Charged, Shocked, Energized and Electrified.

  • L’Oreal Paris Studio Secrets Professional Color Smokes Eye Shadow Quads ($7.15)

The traditional smoky eye gets a modern twist with four new palettes that bring rich, seductive color to this classic eye look. With professionally-coordinated quads coordinated to eye color, the guesswork in finding the right shade combination is gone. Designed to dramatize every eye color, these super-blendable, long-wearing powder formulas feature a professional shade application guide on the back label that makes it easy to achieve a professionally inspired smoky eye look. Available in four shades: Lavender Smokes (for brown eyes), Forest Smokes (for green/hazel eyes), Cobalt Smokes (for blue eyes) and Blackened Smokes (for all eyes).

What do you think?

Anything appealing from the L’Oreal Fall Collection?

I’m trying to get some quads to swatch/review as a few people had asked after these. Anything else you’d like to see a review of?

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment.

Leave a Comment


  • Marina

    I feel like I’ve seen those shadow colors dozens of times…Kind of boring for me :/

    • the Muse

      mmm marina yes. I don’t expect a TON of amazing stuff from the drugstore though 😀 the smokey quads def look nice and the hip duos are great if you’re on a super tight budget. I def prefer higher end though 😀

  • P. Cruz

    I’ve been looking for a good quality blue/purple eyeshadow palette for a while, so I might look into those quads. 😀

    • the Muse

      p cruz might be a great one 😀 plus l’oreal always has bogos!

  • Appu

    Same old, same old! nothing new from L’oreal…as usual, a few shades of the hip e/s might be worth a try 🙂 apart from that, everything else seems meh!

  • kiwikiwidragon

    the new visible lift is ok, i had a coupon and got an extra item 50% off, its not too bad, just a tad drying, but then again i have very dry skin. got it in the lightest shade-143. great skin match for me.

    • the Muse

      I was curious if it would be greasy kiwi with the serum mixed in and all!

  • Sarah

    I feel like I’ve seen this all before and I haven’t stepped into a drugstore in ages. Nothing that new I guess

  • myolie

    could you review the collagen micro-pulse eye. please (after hearing the good stuff that it can do for my dark and wrinkly under eyes, i really really want to buy it even w/o the bogo deal ^ ^)

    • the Muse

      hey myolie long time no speak. yup soon as I see it in store will grab some 😀

    • the Muse

      hi shefali all reviewed on those hun 😀 the post has a link in it for the review 😀 just click the header tag for the duos 🙂

  • Angela

    The Electrified (510) duo is FANTASTIC. If you see it, snag it. Trust me. By far the best L’oreal duo I’ve picked up. Great texture, super flattering, and great for the money.

  • Stavroula Plag

    Nothing spectacular in this collection, the same shades over and over again! 🙁 Thanks for the post! 🙂