August 18, 2010

Urban Decay Book of Shadows Vol. 3: Urban Decay Hearts NYC Urban Decay Book of Shadows III

Urban Decay Hearts NYC as much as I do and in celebration of that they are releasing the next part in their series of shadow collections, the Urban Decay Hearts NYC Book of Shadows III.

New Yorkers will have first pick of this incredible palette.

Check below for more photos and details how you can nail your own Urban Decay Book of Shadows III.


On Saturday, August 28th, from 1-9pm, Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director & International Make-Up Artist, is introducing Book of Shadows Vol. III, at Sephora’s infamous Times Square locale (1500 Broadway, #304, New York, NY 10036). A tribute to NYC, for a one day, sneak-peek event, only 1,000 pieces of the limited-edition Book of Shadows Vol. III will be available for purchase exclusively at this store, on a first come first served basis. Eric and his team will also be offering makeovers as well as sharing tips and tricks for creating different looks.

The palette doesn’t even launch on until after Labor Day and won’t be at Sephora, Macy’s, or Ulta until October 1st. New Yorker’s are privy to the deets early so if you live in the area start camping out to snag your palette. The first 200 hundred fans that make it to the Times Square location will also receive a limited edition Urban Decay T-Shirt with their consultation.


I must try to make this event for my very self. Book of Shadows III come to mama!

New Yorkers will you attend to event?

Here’s the deets:

When: Saturday, August 28th 1 to 9PM
Where: Sephora Times Square
1500 Broadway, #304
New York, NY 10036

Everyone else, will you be buying Book of Shadows III when it launches?

What do you think of the new palette?

Must have?

Naaa, I’ll skip?

Share it!

P.S. I can’t confirm this but you MIGHT want to try calling Sephora the day of the event and maybe they’ll consider shipping to you. As the Times Square location does ship or at least within New York they do. Contact them at (212) 944-6789. It’s worth a shot, you never know if you’ll get lucky!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • electronicfly

    ZOMG more greens and golds! πŸ˜€ πŸ˜€ If there was more blues than purples I will get a bank loan to buy that palette.

    And the UD<#NY? Man makes me miss my relatives soooooo much!

    • the Muse

      awww electronicfly come for a visit πŸ˜€ I needs the greens πŸ˜€ I <3 green!

      • electronicfly

        LOVE greens! Zomg greens+golds, <3<3<3<3<3!! No surprise I love Stila's Jade smudgepot πŸ˜›

        Heeee if my plans for after graduation works, I just might be able to get there πŸ˜€ πŸ˜€ Would miss the UD event though T.T

        • the Muse

          electronicfly all about the greens too πŸ˜€ awww I hope you do! We should meet up and shop!

  • Sass

    I’m getting it, but I have no where to put it. Gah! Oh well, I shall make a way. πŸ™‚

  • Marina

    You know I want this πŸ˜‰ Plus I’m from NY (not NYC…but I love city life and I’ve been to NYC once and I looooved it). Kind of a must-have/no-brainer for me! So jealous you get to go to the event!

    • Marina

      Forgot to mention—this palette looks like it was MADE for brown-eyed girls! Loving the purples/greens…

    • the Muse

      πŸ˜€ ha marina it’s a given us new yorker’s want this one right!? πŸ˜€

  • vicky

    I was able to order one online yesterday!!
    It’s exculsive to Debenhams online in the UK at the moment πŸ˜€

  • Charlene J.

    Why can’t SG be some island off America?!? Am gonna have to wait for months till it gets here!

    Totally loving the greens!!!

    • the Muse

      LOL Charlene I wouldn’t mind that. I could just grab a boat and shop at Watsons during the weekend :_D

  • Jackie

    Want! But lately that nagging voice in the back of my mind is saying “you don’t really need that.” Stupid voice, doesn’t understand. I do need this! Can’t wait to get my sticky little paws all over this!

    • the Muse

      hey jackie! don’t listen to the voice Jacks, it’s LYING to you! You need this! LOL

  • Lucia

    Between my BOS II, The Naked Palette, The Ammo Palette, and the Deluxe shadows palette, I really don’t think i have a need for this one! Instead, I might use the $$ I would have dropped on this to pick up a few UD singles and really complete my collection. If i didn’t have BOS II and naked though, i would definitely get this.

  • Phyrra

    I already have Midnight Cowboy Rides Again & Uzi from the Sustainable Shadow Box. However, since I’d been eyeing Haight, Snatch, & Psychedelic Sister, plus I think I’d adore Last Call, Rock Star, and Bordello, I think this is a must have BoS πŸ™‚

      • Phyrra

        Yep πŸ™‚
        I’ve gotten better with dealing with the fallout from the super sparkly colors.

          • Phyrra

            Doing ok πŸ™‚ Recovering from my surgery from last week. I _hate_ spiders. They had to cut necrotic flesh out of my leg from the spider bite that I got in June. >.<

          • the Muse

            omg you had surgery for that Court?! When? Are you ok!?

  • Becky

    I totally big fat puffy heart UD so of course I’m buying this.. plus I don’t have TEN of the shades! That makes it totally worth it to me. Early sep. can’t arrive fast enough….

    Oh, question- do you have any of the smoke-out kits? I think the Greens kit (shades unamed) had Loaded and Money in it.. I’m dying to know what someone else thinks. LOL

    • the Muse

      eep becky πŸ˜€ totally wants too!

      um yea…I have a review somewhere was trying to find it. They are cute. The shadow quality is a little different from the normal range but the $15 price tag (they are sale somewhere I think at Sephora) makes them kinda worth it b/c the packaging is really fun!

  • dina

    wahoo!!! can’t wait for this to be available πŸ˜€ if for the ny theme alone πŸ˜›

  • Phyrra

    I had surgery last thursday. I’m ok, I promise πŸ™‚ They just had to cut out the necrotic flesh from the bite. Yuck.

    • the Muse

      that’s crazy Court. God. I thought it was healing up πŸ™ Are you back at work!?

  • peri

    hella pretty! ill have to see it up close to see if i really really want it…but i have a lot of UD eyeshadows. gotta check out the similarities. love the packaging though.

    • the Muse

      I really wants it peri πŸ˜€ they could sell me a box of sand and I’d buy ha!

  • jenn

    Oh wow. Those greens are gorgeous. The only UD green I have is Flipside (in the sustainable shadows palette), which while pretty is too Crayola jungle-greeny for me to wear it often. Just ’cause as a kid I loathed that crayon. But Kush and Money…and for that matter Psychadelic Sister and Radium…oooh and Haight is the exact color of a dress I’m wearing to a friend’s wedding soon…*drool.* Awesome set of colors there!

  • Storm

    Ever since I spied leaked promos of the BOX, I knew I would have to own this. Sadly, I’m not in NYC…so I have to wait until it launches online…

  • Bonnie

    WANT THIS!!!!!

    Muse, I am so glad I found UD shadows–they last forever (on my face) and the colors and packaging are so cool. Here goes another $30 or so. πŸ™‚

  • Anitacska

    I got mine today (ordered it from Debenhams on Saturday night), it’s great, although I don’t like the design, but who cares, the eyeshadows are lovely. We didn’t get the 6 Sephora exclusive eyeshadows here, so luckily two of them were included in this. πŸ˜€

    • the Muse

      anita can you list the shades you got in the UK for readers in England? πŸ˜€ Also does it light up!?

  • amber

    I already have BOS 1+2 and the Deluxe palette, plus another palette I got a long time ago at Costco with 4 eye shadows, some in this BOS III. A few of the colors are really pretty but I would have way too many dupes. I think I am on an eyeshadow no buy after realizing I have 3 drawers full of eye shadows. I definitely recommend it to people who don’t have many UD shadows yet though. The palettes are such a great deal!

  • xMissxAndristx

    oooh my bday is in seppy… the boyfriend better buy me this! he needs to make up for mocking me incessantly for my ridiculous makeup collection. well, compared to christine of temptalia… i’m like a little kid with some bonne bell.. but compared to non-beauty bloggers, it’s a massive collection.

  • Sadies

    Oh my goodness. This summer I have fell so deeply in love with UD products. I was so glad I got the naked palette right when it went online, I would’ve died waiting for them to restock. so I’m definitely leaning towards saving up or this. purple shades are gorgeous.

    • the Muse

      sadies tell me ’bout it that thing was GONE gone GONE in a flash! πŸ˜€

  • Tohnia

    ME WANTEE! I can’t believe I have to wait until OCTOBER! BOO! But this looks like perfect shadows for my brown eyes! I am so jealous of you getting to go to the event though! UD shadows are my favorite. But they are pricey here in Canada on a student budget!

  • Melissa

    I feel mixed about this one and potentially may pass. I have all the colors minus the exclusives. I bought the alice one because i love alice and I adore NYC but man My Chanel fall haul went way over budget …oy vey ..decisions decisions.. Maybe when it shows up locally I’ll cave.

  • Janet

    SO pretty.
    Too bad I can’t afford/access it πŸ™ It shall have to wait until I get into college.. πŸ˜€

  • Gemma

    wow there are new shades. Iv just ordered this off debenhams uk i will be stalking the postie until it arrives. Strange how its available over here. I’m still waiting for the naked pallet. Love UD eye shadows even more than MAC.

    • the Muse

      gemma so weird how stuff works out πŸ˜€ lucky girl! Enjoy!!!!!!!!

  • donna

    i need this in my life. NOW. screw the naked palette. i’m totally snatching this up. it’ll be my bday present to myself. πŸ™‚ august 27!!! virgo lady! πŸ™‚

  • Rain

    Gemma thank you so much for the inside info! I’ve ordered UD Vol III in too! although they say they also ship in the US and Canada…but I’m not sure about this one….Yeah it’s so great to have the Vol III already available here in the UK…I’m also waiting for the NAKED Palette (I’m itching to get one!) and the Face Case (for travelling)…Hope they arrive SOON!!!

  • Edwin Soares Jr

    You ladies try not to get there to early! I have to get off work at 8 & run down there for my girlfriend who can’t make it =P. Hope there will be a small enough line by 9am.

      • Adora

        Debenhams, from the UK (sorry muse), it came today and i promise you the lights are amazing !

          • Adora

            I warn you though, its bigger than all the others, about twice the width of volume 1!

          • the Muse

            really adora?!? Now I’m actually more excited πŸ˜€ sounds lush!

  • auroragyps

    I shouldn’t get this, but I’m going to try. I’m loving the greens & purples too (brown eyed girl here also) and I only have a couple of the colors already.

    Funnily enough, with the UD <3 NYC theme, I can't help but wonder why they didn't put in a few other shadows in, like Roach or the old ABC Gum (I think Radium is a repromote), because those kinds of names make me think of NYC in a "tongue & cheek" way.

    UD is not as urban or decay-ish as it used to be and I think I kind of miss it.

    • the Muse

      auro I said the same but here I am with another BOS LOL! mmm UD has taken a different path lately but I am not loving it any less!? πŸ˜€

  • PoisonKitty

    Ok – I already have Mauie Wowie, two palettes with Smog, and Midnight Cowboy rides again. I have the Summer Love palette with a purple in it, so is there any benefit of spending $54 on this one?

  • Andrea

    As a relative newbie to HE makeup, this set is definitely on my wish list. I was lucky enough to snatch up a Naked Palette at my local Sephora and have fallen in love with UD. I love the packaging, and there are a bunch of colors in this palette that I’ve been wanting to add to my growing collection (those greens!). I’m wondering if these will stay in stock long enough at Sephora for me to wait for the F&F sale to haul or if I should come up with some excuse to get one now… doing well on midterms, perhaps?

    • the Muse

      amazing andrea so cool to meet a new ud lover ;-D go NOW! hurry! it’ll be gone by the time FF comes around lol!

    • Ashley C.

      I was thinking about waiting until the F&F sale to get it, too, but I tweeted them and they said they aren’t planning one as of right now. πŸ™ So I think I’m just going to haul it now before it sells out.

  • Promise

    Ok – I’ll admit, I just caved and bought this from Ulta and got another free primer and free shipping. Have you gotten yours, yet? I was looking for swatches for this, but didn’t see any on here. Also, I was wondering how this one compares to the other 2 and the Alice in Wonderland palette. Did you buy those?

    Thanks! πŸ™‚

    • the Muse

      I got it when it released at the NY launch promise but didn’t get a chance to take photos and swatches. I have reviews for all the other palettes including Alice under the Urban Decay category. You can search for them there πŸ™‚