January 4, 2011

Rimmel Glam Eyes Day 2 Night Mascara Review, Photos

Rimmel’s new spokes model is Zooey Deschanel. I’d just like it to be known that this is one reason I’d buy more Rimmel Cosmetics. I love this girl. She’s like a living doll. Quite talented mind you but absolutely stunning as well!

Although I will say I’m not too keen on the displays I’ve seen so far featuring her. Check out my Spring 2011 Drugstore Cosmetic Slideshow to see the new Rimmel Glam Eyes Day 2 Night Mascara display. It doesn’t even look like her, I wouldn’t have it realized it was her had I not squinted and read the display….

Anyone see it? Whatcha think of Zooey’s look?

Jump ahead for the new Rimmel Glam Eyes Day 2 Night Mascara Review.

A two effect mascara that gives lashes volume, length, or both!

Essentially Rimmel Glam Eyes Day 2 Night Mascara is an exact dupe of MAC Haute & Naughty. Same idea, same concept, almost the same results but cheaper price tag. MAC’s version will run you $18, Rimmel’s version, not on sale, will get you at $9 and change, even $10 bucks if you’re rounding it off.

The mascara is one wand however it produces two effects. You unscrew the top part to reveal a brush that’s saturated with alot less product (for length) and you’ll unscrew the bottom part to saturate the brush more (for volume). It’s the same wand, it’s merely a matter of the wand being “strained” through a long tube therefore capturing less product. It’s a interesting effect however no longer unique considering MAC created the concept a few months ago.

The brush is pretty standard and has a nice round brush with bushy bristles. When using the length option you’ll get decently longer lashes and a more natural finish with a lighter weight in the formula however when using the volume effect you’ll experience heavier lashes (due to the amount of product the brushes gets saturated with) and more fatter, fuller lashes.

For the most part it successfully does both the length and the volume trick quite well. Formula is nice and thick, lightweight when used one way, a bit heavier when used the other, but still manages to hold curl well enough sans running or smudging. The mascara just feels good and works well at what it does.

Some caution should be uses during application of the volume effect since it does get a tad on the messy side also the mascara doesn’t build well so if you start off defining with the length applicator and following up with volume you have to be extra careful not to cause a bit of a mess.

  • Anyone who wanted to try MAC Haute & Naughty but wanted a cheaper price tag!
  • Anyone interested in a mascara that performs the feat of volume and length and gives you an option to choose between them.
  • Anyone who wants natural lashes for the day and dramatic ones for the evening!

  • Anyone wanting a mascara that builds well (use caution when building up because it does get a tad messy).
  • Anyone who already owns MAC’s version (you seriously don’t need this, it’s pretty much the same product however MAC’s version is a bit better but not by much).

Overall I liked it alot but not sure how comfortable I am with the fact that it’s a carbon copy of MAC’s version. Aside from that I probably don’t necessarily need it since I already own MAC’s but it’ll be a good one when I run low on that one because I can easily get it on sale. If you see it in store and haven’t tried MAC’s version, I’d def get it, it’s a worth wild purchase considering the idea is interesting and the product performs quite well!


Anyone try?

Available now at drugstores.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment.

Leave a Comment


  • Tiffany C.

    Hey MUSE!!! I actually just bought this this weekend and i like it but don’t love it and you’re right you do have to be careful not to cause a mess. the length on me didn’t do much but give a natural slightly darker look but my lashes are actually quite long anyway. the volume side was nice and left my lashes looking a little more fuller than usual. the formula itself is pretty dark which i love in a mascara!!! it looks like it held your curl pretty well which is a problem i have with mascara’s; however this one held mine well also but not completely.

    • the Muse

      hey tiff agreed, def great pigment and blacker lashes, I failed to mention that here ;-D but yes, very dramatic pigment on this one. My lashes are already full so I’m not seeing OMG results but it performed well enough ;-D def not a love but a like for sure. curl held well for me since the formula feels quite lightweight but curl is def always a problem for me as well, I’ve kinda come to terms with the fact my lashes won’t remain perky all day haha! glad you kinda likey this ;D same here!

  • chibicheeks

    I totally agree Muse! I love love love Zooey, but I’m not a fan of the promo pictures. She doesn’t look ugly or anything, but she just doesn’t look like her normal adorable self.

    • the Muse

      agreed chib. not ugly, just…overly made up? not her normal cute, fresh faced self 😛

  • BeautyMaven

    Ooooo I’ll be excited to try this one! I like the Haute and Naughty a lot. This wand doesn’t seem exactly the same though~ more like Maybelline’s Great Lash wand (eek!). Have you ever had luck with Great Lash? I feel badly that I just don’t get it…

    • the Muse

      neither do I beauty maven don’t feel better that’s one cult fav that’s not one of mine!

  • Coral

    Rimmel mascaras are a love of mine and knowing that this one actually does well makes me happy. Now to go out and buy it to add to my growing mascara collection.

    • the Muse

      haha coral ;-D two eyes yet we feel the need to own a dozen mascaras, what is wrong with us?!

  • GreenTea

    I was considering MAC’s Haute & Naughty for my next mascara, but after seeing this, forget about it! Thank you for for helping me save money, Muse! 😀

    • the Muse

      my pleasure greentea ;-D! let me know how it works out for you dear!

  • GreenTeaHoney

    I’ve been searching for this in nearby stores, but I haven’t had any luck…. *sad face*

    • the Muse

      they are slowly updating displays at drugstores Green! Hope it gets to you soon!

  • Jade

    Haha I saw this in the store and found it so funny to see they’d copied MAC because I already owned the Haute & Naughty Lash mascara 😉