August 19, 2011

geoGirl ES Erase Screen Concealer Review, Swatches, Photo

People, let me tell you, these old eyes need some serious concealing power because I simply don’t get enough sleep and the baggage under here is enough to take on my European Tour.


Occasionally I like going really light on the concealer particularly when I’ve had eight hours of sleep and just don’t want a ton of makeup on my face.

And right now, that lightweight concealer of choice is from geoGirl, a collection of products that are actually made for tweens but I figure my mentality is that of a tween so I’m safe.


A creamy, lightweight concealer.

geoGirl is a new line of cosmetics launching at Walmart (it’s already available at some Walmart locations) for Fall 2011. This collection will actually be replacing the old Mary Kate and Ashley Cosmetic Collection and features natural ingredients and is free from parabens. The line is meant for 8 to 12 year old girls (tweens) but there are a few pieces that might capture the eye of older makeup junkies like me or you…!

I’m picky with concealers but honestly geoGirl ES Erase Screen Concealer isn’t half bad. This little guy is $4.98, mmm an ickle high considering it’s competing with larger brands at Walmart such as Maybelline, L’Oreal, etc…and the tube is tiny..but…if you can get past the price you might enjoy it.

It comes in a tiny tube that features a doe foot applicator. The formula is a creamy, thin consistency that offers sheer to medium coverage. I tried the Light Nature shade which wasn’t quite a fit for me but it did brighten my eyes up, covered some minor darkness, and wore well throughout the day when set with powder. Count me surprised. The formula is very moisturizing and blends easily. It’s not going to erase all your problems particularly finer lines and darkness but it does do a mighty fine job of creating a natural, smooth base under your eyes. This is great for days you’re going lighter on your makeup, or you’re just running out on errands and can’t bare the idea of heading out sans concealer, etc….I wouldn’t go so far as to do a full makeup look with it in place but for lighter coverage? Hells to the yes Siree! Plus if you really don’t need a ton of concealer anyway this is your girl!

Not alot of bad here if you’re using it for the above reasons however if you’re expecting miracles…no dice!

  • Younger eyes or those who do not need alot of coverage.
  • Those wanting a lightweight concealer for minimal makeup wearing.
  • Those who don’t have alot of problems under their eyes.
  • Those who like a smooth, hydrating concealer.

  • Those who have severe darkness, finer lines, etc…to conceal.

I’m not sure if the base group of 8 to 12 years olds really need concealer yet…that’s a bit young to worry about under eye woe…but perhaps those in the range of 14 and up can take advantage and as for us old farts, we can use it on those lighter makeup days! I actually liked the formula and wish drugstore brands would catch on, this is how to make good, cheap concealer…the thinner, creamier consistency was a pleasure to work with and I’m considering indulging in a different shade when I find these at my local Walmart.

Not too shabby peeps!

Tried geoGirl?



Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • kiwikiwidragon

    i like the refreshing face gel, although it can apply a tad chalky if you use too much or the area can feel tight and dry. I go to the display before it was heavily picked over like it happens at wally world

    • the Muse

      i like it too kiwi ;-D I keep it in my drawer for touch ups through the day! I didn’t get tight/dry thankfully! my evil empire doesn’t have the display yet πŸ™

  • Mary the Muse Militant

    You are welcome to come to England anytime you like Muse.
    I’ll ask the Her Majesty The Queen first though if it’s acceptable πŸ˜€
    Good luck on your tour.

  • Kayla

    It honestly bothers me that there’s a makeup line marketed for girls this young, especially the lower end of the range. I started wearing makeup at 13 and I thought that was really young… And that was just concealer for acne. I’m not conservative at all and I totally support girls expressing themselves, but wearing makeup at 8, 9, 10? That seems crazy to me.

    • the Muse

      I agree kayla…it’s way young but I guess it’s a new generation. I try hard to understand it but I def don’t think I want my little girl if I ever have one to run around with makeup at that early an age!

    • Cait

      I definitely don’t think girls 8-12 should be wearing makeup, but if you think about it, there was always “play” makeup targeted for girls those ages. Parents could buy this as dress-up makeup for their little girls, and it’s a lot healthier and more natural then the “typical” dress-up crap. I know when I was little I had a Lisa Frank kit (haha…i’m so old) with a poorly made bright blue eyeshadow and hot pink lipstick that I would use just around the house for fun. It looked hideous, lol, so I think it would have been much better to have healthy, natural options for playing around. In the end, it’s up to the parents to teach their daughters what’s appropriate.

          • the Muse

            ME TOO ;-D I was a sticker addict and Lisa Frank had the best packs ever!