Soap & Glory has launched at Sephora.com officially!
Of course, I immediately had to do a little price comparing because I was curious what the retail would look like during this big move to their new retailer.
Here are my thoughts, you might not be so surprised…!
Some products look expensive and others look like they stayed the same.
Here’s a break down of what I was looking at.
Soap & Glory Make Yourself Youthful Eye Cream which hasn’t hit US shores (until now) and is fairly new on the UK is available at Boots for the typical BOGO offer (Buy Two, Get 1 Free) and costs £11 which is around $18 and change USD. At Sephora, it’s $30.
Soap & Glory Hand Food Hand Cream is $5 to $10 which is about retail when it was available at Target.
Soap & Glory The Righteous Butter Body Cream was $10 at Target and on Sephora it’s $18 for a 10 oz or $5 for 1.7 oz.
Soap & Glory Mist You Madly was $11.99 at Target and now has an $18 price tag.
Overall, we are looking at least a $6-$10 price increase compared to the retail cost at Target when they carried the brand. Soap & Glory still proves cheaper to purchase in the UK by $2-$8 less than retail at Sephora not counting sales that Boots has on the line.
Our fears of Soap & Glory being available at Sephora with a more expensive price tag confirmed. This is a great marketing for the brand though as those who never knew about the cheaper prices will happily indulge at Sephora as the brands packaging, great promises, and overall fun products are an excellent hook to lure in new fans….however, the price increase will alienate older fans like myself.
I’m happy I have some place to get the brand as I love it with all my heart of course and I’ll indulge and still buy products from Soap & Glory but I don’t have to like the price increase.