September 19, 2011

Avon Anew Skin Transforming Primer

Avon Anew Skin Transforming Primer could be one you want to add to your Fall makeup line up.

This is a new primer from Avon that has a few extras…


Avon Anew Skin Transforming Primer is a new primer infused with anti-aging serum that provides a smooth surface for your makeup. It offers the standard priming benefits such as visibly minimizing pores and fine lines but also the benefit of anti-aging serum for battling fine lines and aging.

I’m always a little skeptical of primers with built in anti-aging benefits as they tend to have oily formulas but count me curious about this one.

What do you think?

Available now from

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment.

Leave a Comment


  • Eli

    I tried and reviewed this primer, and to tell you the truth – I wasn’t in love with it… It’s lighter than the MagiX primer, but doesn’t provide me with its heavy duty mattifying and pore-minimising 🙁

  • kiwikiwidragon

    It cracks me up because I signed up to be an Avon rep about 6-7 months ago and I don’t follow many of the releases or product info. I haven’t heard of this yet! I’m sure I got info on it, I just choose to stay out of the Avon product spotlight and I use it for my own purposes, Muhha ha

  • Laura

    Is this a tinted primer? Or just plain ol’ primer.
    I think I need AVON to jump on the BB Cream train.

  • Beth O

    No tint to this primer. I have been using it for a few weeks now and…I don’t love it as a primer. I have not found that my makeup lasts any longer when I wear this vs when I do not. And as far as the anti-aging aspect I have not “seen” any results to lead me to believe it is doing anything special for me. All and all I am unimpressed with this product.

  • kzolady

    I am curious about this primer. Some primers are to be used after moisturizer. I ordered some and can’t find out directions for it. Does anyone know about this?

  • NCline

    I am a 49 year old African American woman with a medium to light skin tone, and I absolutely love this lightweight silky primer. It provides a light platform so that my foundation goes on smoothly and evenly. I love the way it feels and looks. My skin glows when I use it. For the money, you cannot do better. However, Avon is not offering it right now so I switched to the Estée Lauder Matte Perfecting Primer. It costs three times as much, and I do not see the results I achieved from the Avon primer. The Estée Lauder Matte Perfecting Primer is much heavier. I suggested to 3 friends and they were hooked also. However, we can no longer find it. Anyone know what happended?

    • the Muse

      hi ncline it could have been discontinued. You might want to contact avon directly and see if they have something similiar or if at some point have plans to relaunch this 🙂