November 7, 2011

mark Keep It Going Longwear Eyeliner & Shadow Review, Swatches, Photos

I love the idea of multitasking products. It saves space when you’re a huge beauty junkie, makes life easier, plus it eliminates the need to carry more stuff in your makeup bag!

mark Keep It Going Longwear Eyeliner & Shadow works as both a cream eyeshadow and an eyeliner all in one plus it offers a bit of variety by providing us with not one shade but two in one compact.

Let’s take a peek!

I gotta say I started off my makeup life hating cream shadows but I’ve evolved considerably because now I can’t get enough of them. They are simple to apply in the morning when you’re in a rush, they wear well, and they offer a super easy to do look in seconds.

All these things contributed to my curiosity about the mark Keep It Going Longwear Eyeliner & Shadow as it wasn’t only offering me an easy to use cream shadow but also a liner all in one compact.

These come in a small circle compact that features a mirror and a flip top closure which keeps the product fresh and soft. I appreciated the extra airtight lid they included with this however it doesn’t technically work but get to that in a second.

These come in five shade selections and are $10 each. I question the value here considering you can get five times the product size in a MAC Paint Pot or three times the size in a Fluidline for $15-$17.50 each. Granted, you are getting both a shadow and a liner all in one here but the size of 0.04 oz is considerably smaller at $10 when you can spend $15 and get a Fluidline which will act as both a shadow and a liner if you so please at the size of 0.1 oz.

Size and pricing aside I find the product is actually a one trick pony. It has a nice, creamy blendable formula that creates a nice pigmented wash of color over lids however the lining action isn’t as nice as it applies a tad patchy and dries down to a flakier finish on my lash line. I find the shadow wear decently long but primer is necessary to keep these from creasing. I like the effect of the shadow itself as it creates a rather nice eye look quickly and easily however the fact that I can’t multitask it as a liner takes away from the overall value and quality of the product.

I purchased these in two of the five shades. I purchased Exposure which is a matte, rich chocolate bronze and a lighter, bronze-y, metallic brown and Iconic which is a shimmering olive green and a pale, shimmering gold. I appreciate the way they paired these up as each shade selection has a nice contrasting shades as brands are guilty of creating strange duos on occasion but thankfully these had a little thought that went into them.

Although these are sealed with an extra air tight trap they still harden rather quickly. You can mix a little water or toner into them to regain some of the freshness but in my opinion you really shouldn’t have to do that.

Sadly, mark Keep It Going Longwear Eyeliner & Shadow has some potential but the negatives outweigh the positives here and in the end they just aren’t worth the haul in my opinion.

Tried ’em?

What did you think?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Jordan

    I think Smashbox used to have a very similar product,but it appears to have been discontinued.Loving the Exposure shades!

  • Joann

    I sell Mark products but haven’t made a haul in awhile…thanks for your honest review and opinion! 🙂

  • Mara

    I actually liked these. they worked amazing for me! I even lost it for like 2 months under my desk and just found it last week, and it was still as good as when I first used it. :-\

  • Tigress

    I got this last year in Industria, they grey/purple combo. The purple side is crap, but they grey is actually a decent liner. It does up up drying out no matter what, both sides have fault line sized cracks down the center of them.

    • the Muse

      same here tigress :-/ they put effort into the packaging but it didn’t help the drying out prob!

  • Beauty and the Scientist

    Great shades but the packaging seems bulky for such a little thing.

  • Sara

    I have Exposure and it’s one of my favourite liners. I’ve had it for a year and use it almost every day (at the very least, 3 times a week).. there’s a lot of product in what seems like such a small space. I’ve maybe used half. It goes on smooth, so you don’t need a lot of it. No drying out of product at all in my case. I rarely use the goldish shadow, but I don’t feel as though it wasn’t worth the money.

  • LaurieS

    These do look like dupes for those old Smashbox liners. The SB always dried up on me before I could even make a dent in the product.