December 20, 2011

It Cosmetics Vitality Cheek Flush Powder Blush Stain Review, Swatches, Photos

A blush that’s a stain…

How does that even work?

Who cares? Just know that It Cosmetics Vitality Cheek Flush Powder Blush Stain is the real deal..a blush and a stain in one.

Makeup wonders never cease to amaze me!


Yup, that’s what Vitality Cheek Flush Powder Blush Stain is peeps. It’s a blush stain in a powder formula. Sounds weird? It’s actually not so strange once you get to using it.

It Cosmetics took a perfectly great blush and infused it with a cheek stain and combined it all in a powder formula that’s enriched with anti-aging ingredients for a powder blush stain.

What’s so amazing about a powder blush stain? The wear time! Once you blended this puppy on your cheeks you’ll have the long, strong wear of a liquid or gel cheek stain that’s virtually zombie plague proof. This one just lasts and lasts and lasts even on oily skin. Sweat-proof, waterproof, and sun proof this one hangs in there all day until you take it off. But the best part? The benefits of a liquid or gel cheek stain in a powder formula that blends easier than a liquid would. If you’ve always loved liquid stains but felt like you couldn’t get them blended correctly indulge in this powder which applies as easily as any powder would but has the long wear of the stain you so dearly love.


  • Pretty in Peony (golden coral peachy peony) Highly recommend this shade!
  • Magical in Mauve (deep mauve)
  • Radiant in Rose (deep rosy berry)

The formula is free of parabens and talc plus it contains Hyaluronic Acid, Plum Oil, Cherry Oil, and Pomegranate Jojoba for a hydrating finish that won’t cling to fine lines, wrinkles, or larger pores.

You do have to be extra careful during application as these have a powerful punch in the pigment department. Lucky enough It Cosmetics gives you their Luxe French Boutique Blush Brush with each blush, this is a full size brush that you can use to lightly dust color onto your cheeks. The bristles are extra soft and have an easy glide so you aren’t left with clown cheeks after application. Love the fact they included such a lovely, full size brush with the purchase of each blush. The blush is truly luxurious and makes application so very easy! The brush itself is worth the price of the set alone!

The blush has glow-y sheen finish that gives your skin a lit from within look.

Overall, count me impressed with Vitality Cheek Flush. Pigmented, powerfully long wearing, and easy to blend this one is a winner. If you’re looking for the long wear of a stain in a powder formula, look no further, It Cosmetics has created an innovative powder blush with all the properties of a liquid cheek stain that you love without the mess or difficult application.


Muse Approved for purchase.

Available from

Learn more about It Cosmetics (I need to try their concealer) at

P.S. Remember a little goes a very LONG way!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • Linda

    It cosmetics has some great products.. love the eyeshadows and eyeshadow primer!

  • Dora

    The colors looks so nice! I’ve never heard of a powder blush stain before. Tempted to try these out since the blushes I use fade after 2 hours.

  • kiwikiwidragon

    Gotta say these are tempting…..but I just indulged in two of the Bouncy Blushes from Maybelline. They say they are powder, but I say, they are not!! Well, almost, the product is rounded on the top and when you try and swipe your fingers, brush, or sponge over it, it caves in. I found them really hard to get product on your applicator, no matter what that is. I gave up for the time and will re-visit them when I am not on a time schedule in the morning. I did grab some of the dream mousse blushes and must say that its a bummer they didn’t market them better, they are a nice product, so I grabbed a few to hold me over.

  • Kim

    Thanks for the awesome review! I’ve been wanting to buy this and a few other things from it cosmetics but wasn’t sure if I should indulge without trying it out first. I’d love to see a concealer review if/when you try that. 🙂