January 11, 2012

Make Up For Ever HD Complexion Starter Kit Make Up For Ever Unretouched Campaign

Make Up For Ever is relaunching its UnReTouched Campaign for the New Year. If you remember last year Make Up For Ever launched this campaign with several models wearing various Make Up For Ever foundation products and color cosmetics. The difference between those promo images and ones you see from other brands or in glossy magazines was the fact they remained untouched. Make Up For Ever delivered you the raw images without retouching or perfecting the photos using Photoshop.

This year, Make Up For Ever takes the idea of giving you the “real deal” even further with a casting call to find a model for their new Unretouched Ad Campaign. That model could be you! Visit www.hd.makeupforeverusa.com and submit a photo for consideration. All finalists will be posted on Facebook and the winner will be flown to NYC for a professional photo shoot in February.

Make Up For Ever has also launched a brand new interactive shade finder tool to help women find their perfect shade of foundation online. Many folks are a bit wary of buying foundation online for the first time because they are worried about the shade being completely wrong for them. This new tool aids you in selecting your shade! Try it out at www.hd.makeupforeverusa.com/shadefinder.

The Make Up For Ever HD Complexion Starter Kit recently launched as well which is a value set containing four products for $79.

You get:

  • Make Up For Ever Microfinish Powder
  • Make Up For Ever HD Kabuki Brush
  • Make Up For Ever HD Microperfecting Primer
  • Make Up For Ever HD Invisible Cover Foundation (Your Choice of Shades)

Get your HD Complexion Starter Kit exclusively at Sephora and Sephora.com

What do you think of unretouched ad campaigns?

Can you think of a beauty world with less than perfect ads?

Would you feel more inclined to purchase makeup?

Does it kill the illusion for you?

Is the honest, “hey, this is how you’ll REALLY look” if you buy our product more of what you’d like to see?


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Cosmetics Aficionado

    I am loving unretouched campaigns! The models are still gorgeous, and you really get to see the products and what they can do.

  • Cj

    I definitely appreciate seeing real before and after images of what people look like with the products. I think I would be more inclined to buy them. But at the same time I do love when brands come out with like these amazing promo images that are just flawless and angelic looking. My big thing is with mascara commercials, it’s such BS it’s not even funny, they go from normal lashes to raccoon eyes with at least 30 pairs of fake eyelashes on with one flick of the mascara wand lol.

    Btw the shade finder tool is amazing. It gave me the exact products I’ve bought from them before when I was matched in a store.

    • the Muse

      i haven’t tried it yet cj…I was just about to fiddle with it ;-D your rave made me even more curious ;D!

      • Cj

        Go for it! 🙂 Make sure to check out the blue primer, it’s their brightening one. I wanna try their blushes now lol. The website suggested me #14 star struck, which looks really pretty 😀

  • Michaela

    “What do you think of unretouched ad campaigns?”

    I love them! It would definitely make me more inclined to buy makeup, as the main reason I hold back now is skepticism over the wild claims (which is often very justified). In fact, the difference between the claims and the reality is what pushed me to start reviewing makeup online.

    I don’t think I have an illusion to kill. I’m fat and average-looking, and while makeup improves the situation a bit, there’s no making a silk purse of a sow’s ear, as the saying goes. Buying into the illusion is more like DElusion, IMO.

    I would definitely prefer a more accurate representation of how something will look on me. I’ve been furious with Lane Bryant for YEARS, because their stores feature photos of skinny models in teensy-sized clothes instead of plus-size models in the sizes I, as a fat girl, am there to buy. How am I supposed to know how it’ll look over 44DD boobs and a less-than-flat tummy?

    Long story short, yes, I love this campaign by MUFE and hope that they not only continue it, but other brands are inspired by it.

  • Littlecreek

    I agree that unretouched campaigns are better. I’ve gotten to the point that I don’t even pay attention to the images of models because they are photoshopped so much that even the color products (eyeshadow, lipstick) aren’t accurately represented. I rely in blogs and vlogs to how me true consistency and color of products. There are very few brands that I trust to describe a products accurately so I think MUFE is headed in the right direction.

    • Quinctia

      Yep, I ignore all ad copy and just look up reviews for most things. Since they spend money to make promos, if they’re going to step back and actually make them realistic, I might pay attention!

  • Julia

    I don’t really pay attention, I guess.

    The kit sounds amazing, but the MUFE HD foundation is actually the worst thing I’ve ever tried, their HD powder is pure silicia (which is an additive for most translucent powders and you can buy ounces off TKB for 1/3 of the price MUFE sells it for and their primer was a standard silicone primer.

    Eh, as much as I’ve tried to like MUFE, I just never got into it.

  • SJ

    I like those ads (well: the idea anyway, I haven’t actually seen any in Australia, only youtube’d American ones) but it always bothers me that they use the most flattering lighting possible and never ever get close enough to really see the faces of the models.
    Sigh. Even the worst foundation I’ve ever used would look alright from a certain distance in a certain light….