February 21, 2012

Beauty News: Eyeko is Coming Back to Sephora

We can go ahead and date my makeup life when I say that I remember when Eyeko was sold at Sephora.

Come on, there are people out there that remember that right?

Well, Eyeko grew up or maybe I should say grew little….

New mature packaging, a smaller collection line up, and appearances in shops like Hendri Bendel is where Eyeko is right now in their makeup life.

Eyeko’s Collection was never very vast but it contained a good deal of fun, kawaii products we all knew and loved. This new mature look takes some getting used too.

Funny enough, Eyeko makes its way back to its Sephora roots this week with a launch of their mascara on February 23rd at Sephora.

Eyeko Skinny Brush Mascara Long & Tall promises dramatic lash looks with a conditioning formula that has a jet-black colour with incredible staying power and creates a gravity defying hold–leaving lashes flawless and perfectly curled.

You’ll be able to indulge this at Sephora locations this week and at Sephora.com on the 28th of the month for $19.


I miss the old Eyeko but I hope that this mascara launch means we’ll see more of the brand at Sephora soon? Perhaps new products?

Love Eyeko?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Joyce

    I hope they bring the graffiti liners and cream highlighter!

    I wish Bourjois was available in the states also! Like, the whole range!

    • the Muse

      mm yeah, I forgot to mention that sheepy, true, eyeko was pretty nicely priced!

  • Laci

    This makes me happy. I’ve been dying to try the mascaras, but can’t bring myself to pay for shipping. 😀

  • Jessica

    Totally bummed with the “new” Eyeko.
    Muse you’re not dating yourself at all lol, Heck I still have items from their first collection. Sad isn’t it?
    I’ve long used their highlighting cream and hope to see it return.

  • Rose

    I’m excited about this! I was in high school when I first bought Eyeko at Sephora. They also used to be sold at Ulta. I got the fat balm in strawberry. They were decent lippies. Loved the cute packaging, but I could understand why they updated it since it used to look a bit juvenile. Now, the Teal is really nice and the logo really stands out. It’s not nauseatingly girly. I’ll definitely be purchasing and hopefully they’ll decide to add more products aside from their Eye ones since they’ve discontinued practically Everything they used to sell. I’m particularly interested in their nail polishes that they stopped selling years ago! I’ll buy anything if it’s from a British brand =)