March 2, 2012

Benefit Boi-ing New Shades 03, 04, 05 for Darker Skin Tones

I’ve been using Benefit Boi-ing for at least ten years. It was my first real high end concealer and it was HG (holy grail) for many years. I’ve raved it more times than I can count on Musings.

My eyes started to get drier as I aged and I stopped using it for a bit but it still remains a very important part of my beauty arsenal.

One of the main issues with Boi-ing that fans didn’t love was it was limited to two single shades.

Well good news…

Benefit Boi-ing launches in three new shades this March. 01 and 02 remain the same but added to the mix are a new 03, 04, and 05 shade selection for darker skin tones.

I’ll have an updated review and swatches of Boi-ing upcoming soon but really wanted to spread the most excellent news about the new shades.

(03, 04, 05)


Do you use and love Boi-ing?

Not a fan?

Excited about the relaunch with new shades?


About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Leslie

    OMG Excited and nervous at the same time! I use shade 03 and discovered this gem last year and have already gone through 2 of them! Hope my shade only IMPROVED bc the formula for me was PERFECTION!!! Can’t wait for the swatches!! -Leslie

  • Phyrra

    It always makes me happy to see a more inclusive shade range for foundations and concealers 🙂

  • Trish Williams

    This is great news! By the pictures it seems I’m between #4 and #5 but I’ll know more when I see these in person. Always on the hunt for a good concealer because I’ve got crazy dark circles.

  • Courtney

    This is awesome! I am the lightest shade but I think it’s great that they’re branching out to make shades that fit more skin tones. This is my fave concealer and I will definitely have to let my friends know that they have new shades!

  • Niamh d

    would be great news if they catered for us pale girls,i find benefits foundations and concealers about 3 shades too dark for my skin and its so annoying because when i get a spray tan and use the products their so soft and gorgeous!

  • Sabrina

    do you think boiing is better or erase paste? i have fairly dry under eyes and really dark circles