March 15, 2012

Gosh Effect Powder Review & Swatches

I’m going to tell you something….

Reader’s ask me why I never review indie mineral makeup. There’s a very important reason why I do not buy mineral makeup.


I don’t buy mineral makeup because it’s freaking addicting. I would not be satisfied until I own every single loose powder shade that an indie company made.

I know I have an addictive personality when it comes to things I like, makeup for example. A beauty junkie’s dream is eyeshadow shades in 100’s of 1000’s of colors and that’s exactly what indie mineral companies provide. A buffet of endless color. I simply cannot become emotionally involved in these companies…I can picture myself trying to decide on a few colors and it would end up being a cart full of every shade.

No, just no.

I can’t do it.

That’s why products like Gosh Effects Powder are dangerous to people like me. With over 30 shades to choose from how can a beauty junkie not want them all?

Gosh Effects Powder is a small glass jar of loose powder pigment that can be used wet or dry on eyes. Think MAC Pigment. These smaller jars are considerably easier to get through than a larger MAC Pigment jar and have a fairly inexpensive price tag at $10 each.

I found the texture silky compared to MAC’s chunkier, shimmery formula. These have a subtle hint of shimmer and layer very well. I also experienced far less fall out than I would with a MAC one since the formula runs a bit thinner and has a better grip. Pigmentation builds easily here but has a softer color off than a MAC Pigment which has a richer saturation of color but hey, not bad at all especially if you want to go from sheer to louder with a few strokes versus loud right out of the gate (I’m talking to you MAC).

(Swatched: Butterfly)

This was actually a gift from a fellow beauty blogger friend so thankfully I didn’t indulge myself as I can see my addictive personality making an order for every single shade of these that Gosh has.

Overall, a very nice loose powder product and worth a check out if you aren’t quite convinced that MAC Pigments are your bag. These pack a less powerful punch but still provide a nice finish overall with a lovely color payoff and a formula that applies easily.

Tried ’em?

Do share!

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About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment.

Leave a Comment


  • Angela

    I have a mermaid-y teal called Azure– so pretty, especially when used wet! I don’t use it very often sadly; I just find loose shadows in general to be kind of messy and inconvenient compared to pressed shadows.

  • Zoe

    GOSH is a drugstore brand here in Europe – the quality is fantastic though!

  • Daniela

    This is me all the way. When I was deployed in iraq I cant even describe how colorless everything is. when I was playing around on the internet and saw swatches of fyrinnae shadows. Oh. My. God…being a color and makeup deprived junkie I ordered samples of pretty much everything to waiting for me when I got home. Then I got really obsessed and spent a bunch of money. Too bad I hate loose pigments and only reach for nudes. It’s a dangerous habit I agree

    • the Muse

      that’s why I totally avoid this sites. I seriously would go ape sh*t ordering everything Daniela ;-D they are so pretty but I know I’d end up with 500 sample jars I’d never use!

  • Leticia – Cosmetics Aficionado

    OOoh I love these!! You need Greeny. It is a gorgeous khaki green

  • MandyB

    GOSH has a holo loose pigment…I about freaking screamed in Shoppers when I noticed it. Of course it came home with me!

  • eight

    I love indie mmu so much. I only started buying it a year ago and I already have a ton of eyeshadows and most I have barely or never used D: But they are sooooooo pretty and inexpensive and amazing.

    I haven’t tried GOSH before, but I should!

  • Ali

    Found a bunch in a clearance bin at my shoppers for 2$ each. Needless to say I bought the four that were there. BIG mistake, now I want them ALL. I walked away with Greeny, Paradise (not super thrilled with that one), fiery (super hot) and blue diamond (sooo sexy). Gotta say I love em, I don’t wear make up much (I’m a pipe fitter in construction) but these have reformed me to a Gosh girl, I used to be obsessed with Quo but have found their quality has significantly declined lately.

  • Wilma

    I found them on sale for $3 at my shoppers so i got spa, azure, blaze and bluebell. i love them sooo much, they work great

  • Rozy

    I like your honesty 🙂 I think lots of people are like that at least you have a blog so it doesnt “go to waste” if that makes any sense.