May 15, 2012

Benefit Cosmetics and Marvel SpyGal

I’m a lover of graphic novels, manga, and comics of all kinds so it’s kinda a pretty deal when one of my favorite brands teams up with Marvel to create a “girl” and “beauty” themed comic book.

Meet Benefit’s Spygal co-created by Marvel Custom Solutions, the same publishing division of Marvel Entertainment.

Benefit Spygal is the FIRST EVER beauty-inspired comic book hero. Seriously? Comics and beauty? Me likey!

“The superpowers of our bestselling pore minimizer, the POREfessional, created such an international sensation, we knew it was destined for greatness! Marvel, the world’s top storytellers, helped us bring our action hero SpyGal to life in the first ever beauty-inspired comic book.” – Julie Bell, EVP Global Marketing at Benefit Cosmetics

SpyGal’s pore-zapping persona was modeled after the POREfessional pore minimizing primer. With over 1 million products sold worldwide, the POREfessional is an international sensation. The POREfessional action figure, SpyGal, has her own a pore-zapping ray gun and touch-up pro case. She’s smooth! She’s sexy! She’s your secret weapon against pores!

“Marvel and Benefit both know that humor and intelligence can be a heroes’ greatest strength, especially when faced with life’s modern problems,” said Marvel Custom Solutions Editor Bill Rosemann. “SpyGal dispenses justice, beauty tips and witty life advice with an effortless grace, while also grappling with work and dating worries. Can SpyGal ever find Mr. Right…or must she sacrifice romance to the demands of her job helping powerful women spread their influence around the world? Writer James Asmus and artist Phil Noto reveal all in SpyGal #1!”

Inspired by SpyGal’s covert mission to empower women around the world, Marvel and Benefit assembled a dynamic creative team including fan favorite writer James Asmus (Uncanny X-Men, Captain America) and acclaimed artist Phil Noto (Avengers: The Origin, X-Men Origins) to bring SpyGal to life in her collectors’ item debut comic book. Together they seamlessly blended the trademark humor of Benefit with the iconic action & drama of Marvel storytelling to create a witty, globe-trotting espionage adventure.

“It’s exciting to bring Benefit Cosmetics and Marvel Custom Solutions together for such a historic collaboration,” said John Dokes, Marvel SVP of Integrated Sales and Marketing, Publishing and Digital Media. “SpyGal is a dynamic, nuanced hero for a new generation and combining that with the unparalleled storytelling of Marvel brings fans one of the most unique comics they’ll read all year.”

The limited edition SpyGal comic is available this May at Benefit counters everywhere.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Diane

    Omg im geeking out so bad right now..i need this! She might make a fun comic con outfit this year!

  • Icequeen81

    wooow girl nice one looks really nice the product and the Marvel Comic , I also used to read graphic novels, and manga, now am watching anime 🙂 hehe . Im also a Marvel fan

    • the Muse

      just online from my understanding immi but I imagine it’ll hit boutiques too!

  • tina

    i need this! it combines my favortie makeup brand and marvel!!!