May 14, 2012

Wet n Wild ColorIcon Shimmer Single Eyeshadow Review and Swatches

Possibly the cheapest thrill I’ve come across lately are most definitely the Wet n Wild ColorIcon Shimmer Singles. I’ve seen these at drugstores for $1.49 to $1.99 each.

Pray tell, where can you get a nicely formulated eyeshadow for under two bucks?

Wet n Wild ColorIcon Single Eyeshadows are brilliant as is but bring a little shimmer into the mix and I get excited. The only thing lacking about the Shimmer Single Eyeshadows is the fact they only come in a few shades, I need a little more variety.

Outside of that, I highly suggest snagging a few or hell, all of them at this price.

Would you believe me if I told you these little palettes housed more product than a $15 MAC eyeshadow? Yup! True story, each of these is 0.06 oz in size.

Don’t let the small compacts full you as these are tiny little guys but inside you’ll be getting a good deal of eyeshadow for your $2 bucks.

I love the small size of the shadows as they store SUPER easily however I find the lids are a little difficult to open with my shorter nails. However, I kinda wish all brands made eyeshadow this small, they are about the size of a memory card, a little bigger…!



Golddigger and Sellout

The Coloricon formula is one of my favorites from Wet n Wild as it’s smooth, silky, and has a velvety finish that isn’t frosty in the least. The buttery formula applies easily and blends out to a super refined finish worthy of any higher end formula if not better. However, shades tend not to work well together (I used two shades in my look below but found it challenging to do so) as they become muddied and hard to get any contrast from. The formula is looser as well which causes fall out as well as creasing if you don’t prep well prior to application.

Pigmentation, a huge surprise as each color as quite a good deal of color pay off at this price. I was pleasantly surprised the shimmer is very refined even though in pan it looks chunky and gritty. The shimmer finish is very subtle and has a nice twinkle without looking overly sparkly or crazy.

Sellout and Golddigger on eyes

Overall, Wet n Wild ColorIcon Shimmer Single are an incredible value for your dollar. The only thing I’d change would be the introduction of more shades as I find most of the colors aren’t entirely friendly at the moment. A few more bronze colors, naturals, and nudes might garner more interest from a more mature audience.


Very Muse Approved for purchase.

Available now at drugstores.

Tried and loved these?

Do share!

Didn’t love ’em?

Why not?

Note: When the singles were originally introduced they included an eyeliner however, I did not review it because that is not how they are currently sold. The duo set with liner and shadow was a one off, limited release. As of now, singles are sold by themselves without an eyeliner.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • midori

    Love the gold and pink look! I need a gold eyeshadow…I don’t know why but there’s practically none in my stash.

  • Jacquelyn

    Wet’n’Wild makes the BESSST matte eye shadows! I LOVED their 6 pan palettes, as well as their matte single shadows. You ought to give them a try if you haven’t!

  • Majick

    I used this brand all the time when I was a kid. It’s nice to know they are still producing inexpensive quality products.

  • Opalima

    Hi Muse,
    Great colors! I’ve been trying to reach you regarding a product review for the above website, but have’nt heard from you yet. Email me back! Thanks

  • Tiffany Martin

    I think wet n wild was the first makeup I ever bought. It was super crappy back then, though, and nearly everything came in horrible colors, lasted for about 10 seconds, and had almost no pigments. It’s nice to see they have improved because I have been avoiding them now for no reason.

    • the Muse

      tiffany, I remember those days well! they’ve improved considerably ;-D

      • Tiffany Martin

        Budget makeup brands are getting pretty good, what do you think, how do they compare with ELF?