June 26, 2012

Fifty Shades of Merchandising

Ah it was only a matter of time before the cash cows start milking Fifty Shades.

Fifty Shades of Grey inspired couture is expected to hit stores in August and December.

Are you ready for this?

Christian’s legendary tie as well as his boxers will be just some of the items available in stores starting this August.

Other items include sleepwear, t-shirts, lounge wear, and accessories such as key chains, wallets, journals and dairies (for both men and women).

“We believe the response to the products will be as phenomenal as the book trilogy,” said Carole Postal, president of CopCorp Licensing, an agency that specializes in the development of brand, character, art, publishing and entertainment-based licensing.

“The merchandise that will be in the market the soonest are products with the shortest lead time, in other words products which can be produced faster. In this case, bedding, home furnishings, bath and body as well as health products will come in later,” explained Carole Postal.

The company promises that the merchandise will be sleek, stylish, and keeping with the books characteristics. Yeah, but let’s face it, it’ll probably end up in Hot Topic with sparkly Edward Cullen T-Shirts right?

Love it or hate it Fifty Shades will be marketed to the max by the time the movie hits theaters.

Who are you voting for to play the part of Christian and Anastasia?

I heard someone mention ScarJo and Selena Gomez (although she claims it’s too racy a part for her) but I’m so not visualizing either in the role.

Now Ian Somerhalder as Christian I’m sorta into, he’s so damn dirty!

So will you indulge in a Fifty Shades t-shirt or two?

Not your bag?

Do share!

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • T

    On a sale site I use, they had this book with vibrators and personal lubricants as a set. I guess it makes sense, but man is it quick to jump on the merchandise wagon and get it rolling.

    • the Muse

      the stars of the movie haven’t even been announced yet nor a date for the release of the film but already they are marketing it as soon as August…crazee! haha forget vibrators, I’m positive they’ll be a box of M&M’s or some candy with Christian’s tie on the box soon!


    “bedding, home furnishings, bath and body as well as health products will come in later..”

    I totally want a Fifty Shades of Grey body butter … eye cream, and lampshades. *sigh

    • the Muse

      I’m actually waiting for tampons…*looks at the ceiling innocently* lol!

  • Heather

    I can’t wait to see the merchandise that will be available! I am SO wanting to buy his tie and boxers!!! I can’t wait for the movie to come out!!!!

  • Aubrie S

    I hate to admit it, but I went to a Passion Party a few weeks ago and they had a whole line of products that went with the books.

  • caroline

    How about the silver balls? Or a mix CD of Christian Grey music on his iPod? I think Matt Bomer would be perfect as Christian. He’s got the eyes and bod for it. IMO. =P

    • the Muse

      lmao yeah, I’m sure those will be on sale soon! ;-D max bomer as christan grey? hmmmmmmmmmmm that could work!

      • The Beauty Satchel

        Commenting for the 3rd time in 5 minutes on this post lol …sorry…

        Just googled Matt Bomer …OH YES he could certainly work as Mr Grey …though the fact I’ve just read he gay will ruin my escapism if he is cast unfortunately lol!!!


        • the Muse

          he’s a fabulous actor and his being gay shouldn’t hinder how he performs a part. It is acting after all 🙂 so if the actor is doing a good job his sexuality shouldn’t really come into question when he’s being another character ;-D

          • The Beauty Satchel

            Agreed, …BTW that was in no way a gay attack …I can see why people my possibly think that now I read it back … xx

          • the Muse

            oh no I understand completely what you were trying to say 🙂 I realize it wasn’t an attack 🙂

    • Carol

      Yes, I definitely agree with you.. His perfect… Not to old not too young… Perfecto!

  • Melissa

    I’m so not into this series. I’m not a prude but I just don’t like these kind of reads and have no plans to read it. Am I wierd? It seems like everyone and their grandmothers are all over it. I get it sex sells, but from the what I’ve heard this way more graphic then the trashy beach novels I like from time to time.

    • the Muse

      it’s a lot of sex and kinky/fetish filled sex at that. doesn’t make you a prude at all for not reading it. I read just about anything that has words on it ;-D and this didn’t escape my eyes. but yup, there’s a whole lot of omg they didn’t go there in this one!

    • The Beauty Satchel

      This is not my usual type of read either, but I wanted to know what all the hype was about, i can’t put it down now, I’m currently on the 2nd book. The author aint actually a great writer and its damn repetitive but oddly a real page turner!!!

      • the Muse

        she really isn’t but it’s the time of train wreck you can’t take your eyes off ;-D

    • Katie

      Can’t blame you. It was originally a Twilight fanfiction but then she decided to make some money off of it and changed the names. I’m not a fan of Twilight so I’m trying to stay at least five feet away from the book.

      I’ve seen some screenshots of the inside about the amount of grammatical errors on the book, and I just can’t help but wonder why my favorite fanfictions for atla, lok, Harry potter, and even naruto can’t be made into novels and then movies. I’ve seen so much better OTL

      I think because this book appeals to the same group of people as Twilight. You’d think those soccer moms and sexually frustrated preteens would avoid these books after being made fun of by all the Twilight critics there, but I guess guilty pleasures come first LOL

  • Noelle

    I agree with Caroline.I’m going to say Matt Bomer for Christian as well. I like Ellen Paige or Lily Colins for Anastasia. A CD music compilation would be awesome!

    I’m afraid by the time the movie comes out some of the appeal may be lost in this marketing scheme.

    The silvers ball aka BEN WA were being sold long before this series.

  • Keen Janine

    I’m thinking Channing Tatum will be a great Christian Grey!

  • Julia

    Personally it read like mediocre fanfiction for me; I’ve read fanfiction that’s considerably better written and it was free! But as soon as I picked up the book and started reading I instantly thought of Christian Bale and American Psycho.

    As for merch, this stuff will be on a clearence site or bin within 2 months of release ^^

  • Jessica

    i’ve not read the books and i doubt i will but one of my favorite authors, Brett Easton Ellis (think Less than Zero, American Psycho) is lobbying hard to be picked to write this screenplay. that could be interesting.

  • elizabeth

    I haven’t read the book, but kind of feel like I should at this point, since everyone I know has. Just wanted to chime in and say that dirty is the perfect word to describe Ian Somerhalder! I will so go see that movie if he’s in it!

  • Laura

    They’re making a film of this?!? How on earth can they without it being a total porno?

    I don’t think I’ll be indulging in the merchandise, I read the book on my kindle because I’m too embarrassed to have people see what I’m reading, lol!

  • cat

    I haven’t read the books but I can only be happy that they’ve decided to go for “sleek, stylish.” At least I won’t walk past aisles of dresses made of rope and leather. That’s what this book is about, right?

    Kidding. 🙂

  • The Beauty Satchel

    I can’t wait to see this as a film lol. I agree with Ian Somerhalder as Christian, can’t think of anyone else really.

    Didn’t mind him as Boone in LOST either 😛

    Loving the books, don’t think ill be a part of their merchandising cash cow though tbh….


  • gabriella

    I havent actually read the books but based on what i have heard about them I Think Ryan Phillips should get the part *drools* =p

  • court

    i know he’s blonde and that doesn’t really fit the christian description, but I’m hoping alexander skarsgaard gets the part! now THAT is a movie i’d hit replay on for the rest of my life!