Japanese brand, KATE, introduced a brand concealer for Fall 2012 entitled (stupidly named) Cover Concealer for Cover. Yeah, I know, that name, WTH!?
This is a tiny potted concealer I was eager to get my hands on as I generally like many of KATE’s offerings however, after trying it, I have mixed thoughts on it.
Housed in a tiny pot KATE Cover Concealer for Cover supposedly contains collagen extract but honestly, that’s such a strange claim I won’t even address it.
It comes in two shade selections of NB and LB colors. I choose the NB color as I was a little worried LB would be a little too light for me. Both shades from what I’ve seen have a heavier yellow base which is a good thing considering yellow diffuses the look of dark circles quite well. The color selection is sadly not universal so out of two shades it’s very limited to who can try this out as it won’t work on anything other than light to medium skin tones. Even fair or porcelain skin might find the colors a little too dark where as those with tan, olive, or darker tones will find either shade too light.
The formula is SO incredibly dry! I was thinking it would be more along the lines of Shiseido Optimal Cover Foundation and Concealer but it turned into a very dense, dry formula. I think they might have purposely created the formula drier for oily eyes as it will wear well on such a skin type. However, those with aging eyes or drier eyes will find the formula difficult to apply and will find the overall finish dry which leads to the concealer creeping into finer lines.
Ok, so the bad news. It’s awful to apply. There’s tugging involved, the formula is far from emollient, and as the day progresses it will creep into fine lines. However, if you’re ok with a drier formula you might just like it particularly if your skin is oily as this will mattify the area under your eyes and allow for a longer wear time.
If I dab my concealer brush in it and swirl the brush (with the product) on the back of my hand I can get the consistency to a point that makes the application a little easier. And oddly enough this is when I started liking it. I find it wears REALLY well if I apply it correctly and quite long too. This isn’t to say I’m recommending it, because lord knows I’m not. But personally after playing with it a few days I find myself surprised I continue to reach for it.
Pigment is excellent so it offers full coverage. It won’t crease into my finer lines so long as I prep well and I thin out the formula as I mentioned above. Plus it has this nice bit of tack that allows it to remain long wearing throughout my day.
Overall, it’s a rubbish concealer with a drying formula that few will enjoy. However, I ended up working with it to the best of my ability and in the process found something to like about it. I don’t recommend it by any means as there are far too many superior concealers both in the US and Asia that are far nicer however, sometimes we have to make the best of a crappy makeup product and I did just that with KATE Cover Concealer for Cover.
This is available at both imomoko.com as well as adambeauty.com