March 22, 2013

Holika Holika Heartfull Glossy Lipstick Review & Swatches

Holika Holika Heart full Glossy Lipstick

This darling Holika Holika Heartful Glossy Lipstick captured my attention recently thanks to the uber cute heart design of the lipstick! Seriously who can resist heart shaped lipstick right?

Holika Holika Heartfull Moisture Lipstick

If you purchased last year’s Mad Men Lipstick from the Estee Lauder Collection you might be familiar with this lipstick packaging. This is a very tiny lipstick, about half the size of a normal one. This favors the traditional lipstick tube of the early 60’s as lipsticks back in the day weren’t nearly as large a tube as what we are used to presently.

I like the size but I swear you can easily lose this in my purse if I just toss it in my tote and go!

Holika Holika Heartfull Glossy Lipstick

Holika Holika Heartfull Glossy Lipstick Swatches

The lipstick itself is shaped like a heart! I thought at first it was cute but impractical but actually it fits the contour of my lips very nicely and even after a few uses the shape still remains which is saying something as it is a soft, creamy formula.

Ahhh the formula, oh the formula deserves raves! I don’t like creams but this is luxurious! It’s soft, creamy, melty, and super hydrating. It glides onto my lips like a lip oil of some sort leaving behind incredible shine and full opaque coverage. The formula is lightweight, comfortable, and highly moisturizing through the wear.

Holika Holika Heartfull Glossy Lipstick Face of the Day

Honey Beige

Where can you get cute, glossy, moisturizing lipstick with a pigmented finish like this?

Only Korea.

Loves this!

Quite a few E-bay shops sell this close to retail at around $7-$9.99. Do pick a few shades up! I’m sure you’ll love the formula as much as I do!

Muse Approved.


I purchased this item.

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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  • christmas

    there is a holika holika store in hongdae and I’m gonna see if I can find it tomorrow. 🙂

    • the Muse

      go go go run there get several get them all they are gorgeous ;-D

  • mkdallas

    Good morning, Muse! I must tell you how much I love your blog, although my wallet is not as infatuated, lol. I’m crazy about this color, but after googling it, it appears hard to find. Are there any dupes you might know of that come close in color and opacity that would be easier to locate? Thanks and have a great weekend!

    • the Muse

      hi mkdallas! awwww I understand LOL! I’m a bad influence on my own wallet girl. these are only $8 on e-bay hun. F2PLUS1 (not affiliated) has them for $7.79 I believe 🙂 I’ve purchased from her in the past and had an excellent experience…I’m really not sure of a dupe but some of the new MAC Mineralize Lipstick has a similiar texture (not as glossy feeling) so you might want to check those out

      • mkdallas

        Just got one in Posh Tone and am wearing it as we speak. Great product! Thanks for the e-bay referral; will check her out pronto!

        • the Muse

          agreed! Fantastic formula 😀 these are very similiar but twice as creamy with a highly glossy finish ;D

  • july80

    What color are you wearing in the picture? I love the color! Thanks

  • Attika

    I haven’t tried Holika Holika and now I reaaally want to thanks to your reviews, Muse! This and the primer is going to my wishlist! Thankfully down here in Indonesia, all things Korea related is all the rage, so Korean cosmetics are easily available. You should try Innisfree’s No Sebum Mineral Powder! My HG powder, translucent & amazing oil control!

    • the Muse

      aw my pleasure attika! you’ll love it 😀 it’s a great formula! You’re lucky! no such luck here but we have a ton of online shops at least 😀 I don’t really do powder much my skin is dry 🙁 but sounds like a good pick for Summer 😀 thanks for the rec!!!!!!!!!!

  • Laura

    Thanks Muse! I just ordered this along with a ton more BB creams. I love how Korean makeup is so affordable.

    • the Muse

      my pleasure happy to hear it update me when it arrives laura very curious if you like it ;-D

  • Jane

    aw muse i cant find this in “honey beige” anywhere! there is a baby beige tho, is honey beige a mistake perhaps?? i’m going crazy, i need this! lol thanks for the review 🙂

    • Jane

      scratch that question, i found the honey beige! i was looking at the wrong series *sigh*

    • the Muse

      hey jane shade is honey beige number is bg402 (4581) see if that helps!? 😀 my pleasure! Hope you find it dear!

  • It’s Gamayun

    Arrrgh, another one of my Hanguk lemmings! I’ve gone and reactivated my eBay and PayPal accounts just so I can get my hands on some of the gorgeous things you keep posting here. Thanks for the eBay seller recommendations – there are a lot of them out there, it’s good to know who to trust!

  • Miss_Silk

    I absolutely love these lipsticks right next to my Vita Tok lipsticks from Skinfood and My color lips from Peripera lipsticks~!

    I have OR210, RD807, and RD808. I might pick up the shade you got because I almost picked up Baby Beige..

    These lipsticks are soo cute and tiny, they are perfect for smaller purses and clutches ^^

  • SJ

    😀 I’m back, purchased the coral shade, so excited! Thanks for the review as ever Muse, my wallet may not like your website much but that’s the only downside to coming here… *mwahahahahahahahahaah* I swear you should be getting paid for all the products you sell me 😀

  • butterdaisy

    That is the cutest lipstick ever. Definitely want to give these a try and I’m no lipstick girl because most of them make my extremely dry lips worse. These look to be moisturizing though and worth trying even for the packaging. LOL!

  • lil’eve

    Am browsing a lot of reviews on korean makeup and I love your short and to the point reviews and am ordering the holika heart glossy. Am also 36 years old and very glad I found out about Korean cosmetics.

    • the Muse

      hi eve 🙂 glad to hear, it’s a great lipstick! Korean/Asian makeup is great! have fun discovering 🙂 and thank you so glad you enjoy my posts!